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The Cambridge Marketing Podcast

The Cambridge Marketing Podcast

Af
- LightBlueMedia

0 Anmeldelser: 0
Afsnit: 206
Gns. varighed: 20M
Sprog: Engelsk
Format
Kategori: Økonomi & Business

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

Episodes

The Reality of Police Communications: Strategy, Safety and Social MediaIn this episode, we explore the world of police communications with Janeen Harding, Digital Communications and Engagement Advisor for Lincolnshire Police. We discuss crisis communications, media training, stakeholder engagement, and the challenge of reaching diverse rural communities. Janine also reveals how powerful campaigns like Think of Denii are created—and why the force launched a successful TikTok strategy to engage younger audiences. It's a Perfect listen for those interested in public sector communications, digital strategy, and community engagement.
206
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30M
Opinionated Markters on: BUDGET 2025This week, Kiran and Charles discuss the 2025 UK Budget and what it really means for people and businesses. They dig into tax changes, rising costs, climate policy twists and why the headlines don’t tell the full story.
205
|
13M
Opinionated Marketers on: AI BUBBLESCharles and Kiran discuss whether the rapid rise in AI valuations is heading for a bubble burst, sparked by big investor moves and unrealistic expectations. They stress that AI is here to stay but due a reality check. The conversation then turns to online pricing tactics; hidden fees, fake discounts and murky sales practices - and why marketers should stick to transparency if they want to keep their reputation intact.
204
|
8M
Social Media Secrets Made Easy: What Really Helps You Get SeenSocial media consultant Daisey Cooke joins Kiran Kapur for a lively conversation about showing up online without losing your mind. They explore where your audience actually is, why consistency beats chasing trends, and how simple strategy brings calm to the chaos. Practical, honest and full of human insight, it’s a gentle guide to making social media work your way.
203
|
31M
Opinionated Marketers on: GLOBAL CONSUMER TRENDSFrom China’s Singles Day to the rising price of gold - Kiran Kapur and Charles Nixon explore how global consumer habits, cultural events, and economic shifts shape marketing opportunities. This week, they discuss adapting to new social and retail phenomena, the importance of wide-ranging news sources, and why smart marketers always look beyond the headlines.
202
|
12M
Why Great Copy Starts Before You Write a Word – with Jamie ThomsonKiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard. He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.
201
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29M
Opinionated Marketers on: NOSTALGIAKiran Kapur and Charles Nixon talk about the new John Lewis Christmas ad, the comfort of old-fashioned catalogues, and the joy of getting something in the post. They share memories of real shopping and chat about a brand that skips Black Friday discounts to give money to charity instead — proving kindness can stand out more than sales.
200
|
12M
Am I Paranoid About AI? A Conversation with Neil WilkinsAI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our unease around artificial intelligence is justified or simply misunderstood. Together they explore AI-first businesses, human–machine “relationships,” and what happens when technology starts to feel a little too human.
199
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31M
Opinionated Marketers on: ROBOTSCharles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate why humans keep giving robots faces, what makes automation useful, and whether we’re designing for need or novelty.
198
|
12M
Creating NEW Product CategoriesVahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category. From educating users who didn’t know they had a problem to shifting from B2C to B2B, he talks about testing ideas fast, building trust, and turning product value into the story. This episode is a sharp and honest look at marketing in action.
197
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26M

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