E117 - Why I Deleted Everything & Started Again: Leana Deeb's Modesty Journey

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/

Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.

After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.

In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.

00:00 Introduction 04:20 Going viral overnight and handling sudden fame 09:35 The lonely chapter after blowing up online 13:47 Leaving old circles behind for growth and ambition 15:58 Reconnecting with faith and shifting to modesty 20:54 Deleting past content and the fear of losing it all 26:56 Finding peace through spirituality and time alone 31:11 Pressure to appear perfect and the fear of vulnerability 37:50 Creating modest fitness wear in a male-led industry 43:00 The Gymshark partnership and building true representation 48:57 Mixed gyms, filming struggles, and distractions for women 51:00 Training motivation after covering up her body 56:44 Balancing faith, modesty and showing her personality 59:53 The cost of chasing engagement over alignment 01:02:38 Leaving Dallas and New York burnout 01:06:43 Dating as a public figure and protecting relationships 01:14:39 Leana's experience giving an Oxford speech 01:23:39 Navigating modern feminism and traditional roles 01:26:37 The definition of female empowerment today

» Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/ » Transform your physique: https://www.thrstapp.com/ » My clothing brand, THRST: https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

» Join Whoop and get your first month for free: https://join.whoop.com/FirstThingsThrst

» Follow Leana Instagram: https://www.instagram.com/leanadeebb/?hl=en TikTok: https://www.tiktok.com/@leanadeeb?lang=en Upliftyou: https://www.upliftyou.com/