E115 - How To Actually Get Ahead With AI (Before It’s Too Late) | Dan Martell

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Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong.

After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster.

Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term.

0:00 Introduction 01:35 Why Dan loves Dubai’s safety and privacy 03:02 Travelling the world while raising and “world-schooling” kids 06:20 Building a team that runs with you, not behind you 11:24 How deep trust transformed company culture 17:42 The real reason most founders bottleneck their team 20:39 Dan’s framework for handling mistakes and underperformers 23:22 Separating friendship from leadership with healthy boundaries 26:15 Why insecure founders sabotage growth by hiring “yes” people 30:11 The buyback rate concept for valuing your time 33:07 Four skills that build unstoppable leverage 36:02 Learning vs shipping and what’s actually stopping you 41:23 Why doing things before you’re ready still works 43:20 Personal productivity hacks using everyday AI 46:04 How Dan uses AI to replace thinking, not just tasks 51:38 What robot-powered superintelligence could trigger globally 57:47 Why the AI creator economy will collapse old models 01:04:14 What really matters in a world of infinite content 01:13:53 Preparing your team for full AI automation 01:19:00 Living with full freedom and choosing how to serve

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