E104 - Brutal Life Lessons You Must Accept To Live A Better Life | King Keto

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.

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Brandon Carter (AKA King Keto) isn’t just about aesthetics. He’s built an empire helping men master their bodies, finances, and mindsets. In this episode, we unpack the philosophy behind his intense approach to discipline, why modern men are struggling with consistency, and how building a strong body is often the gateway to building a strong life.

From entrepreneurship training, we explore the mindsets that fuel long-term success and how Brandon thinks about masculinity, influence, and leaving a mark.

00:00 Introduction 01:00 Growing up in Chicago during the murder capital era 04:36 Military school, discipline, and escaping a destructive path 06:06 His dad’s rise to millions and sudden collapse 08:39 Losing his father during the 2008 financial crisis 09:51 Working multiple jobs and chasing stability in New York 11:50 Starting online fitness before it was a thing 14:03 Blending intermittent fasting and HIIT on YouTube 16:19 Impostor syndrome and early content struggles 18:28 The rise of fitness vlogs and content evolution 20:06 Living in New York vs Miami in terms of opportunities 22:51 Miami’s wealth, reputation, and spotting authenticity 30:52 Outgrowing nightlife and shifting to long-term discipline 34:00 Getting on TRT and the shift in energy, sleep and mood 36:38 Managing sex drive, relationships, and time like an entrepreneur 40:44 Regretting time spent chasing women over building legacy 47:06 Natty debates, genetics, and what people don’t understand 54:31 The truth about Miami, party scene vs focused lifestyle 1:02:56 Why he trains his son and lives to impress a 7-year-old 1:10:44 Avoiding novelty traps and dopamine addictions 1:13:26 Embracing clean living, structure, and delayed gratification

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