E103 - How to Build Purpose, Freedom & Wealth (Founder's Advice) | Devon Levesque

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Devon Levesque is known for pushing limits, both mentally and physically. But behind the headline-grabbing challenges like bear-crawling a marathon is a founder who’s as focused on discipline and service as he is on strength.

In this episode, we get into the mindset behind Devon’s training, his philosophy on building resilience, and how he’s scaling businesses with the same intensity he brings to fitness. We also talk about routine, self-imposed suffering, and why the hardest part of any challenge is often what happens after.

00:00 Introduction 01:00 Devon’s early years on a farm and complete lifestyle shift 04:25 Running nightclubs before transitioning into personal training 06:10 Partnering with Promix and revamping the supplement brand 09:09 Scaling a business through community and customer retention 12:38 Building a supportive network of high performers 15:01 Bear crawling a marathon and raising $2M for suicide prevention 18:58 Processing his father’s death through physical and mental endurance 21:35 Life-changing breakthroughs at a weeklong therapy institute 24:14 The impact of podcasting on personal growth and EQ 29:01 Summiting Everest, doing a backflip, and facing real fear 33:20 Near-death moment and watching others fall on Everest 36:57 Finnish sauna culture and chasing discomfort for growth 38:49 Playing like a kid daily as a form of therapy 41:14 Investing only in businesses aligned with his values 46:40 Devon breaks down his scaling strategy 49:06 Blending wellness, community, and nature 51:33 Building a values-based daily routine and protecting time 54:17 Getting too comfortable in Dubai and seeking new challenges

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