Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for UnSelling: The New Customer Experience

UnSelling: The New Customer Experience

1 Bedømmelse

4

Varighed
6T 31M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont market ahead of the customer curve Two options your problem, or not your problem Outrage Outreach one thing

© 2022 Ascent Audio (Lydbog): 9781663705631

Udgivelsesdato

Lydbog: 27. januar 2022

Tags

    Andre kan også lide...

    1. Building Leaders the West Point Way: Ten Principles from the Nation's Most Powerful Leadership Lab
      Building Leaders the West Point Way: Ten Principles from the Nation's Most Powerful Leadership Lab Joseph P. Franklin
    2. Your Seat at the Table: How to Create and Run Your Own Peer Advisory Council
      Your Seat at the Table: How to Create and Run Your Own Peer Advisory Council Tina Corner-Stolz
    3. Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.
      Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. William Miller
    4. The Datapreneurs: The Promise of AI and the Creators Building Our Future
      The Datapreneurs: The Promise of AI and the Creators Building Our Future Bob Muglia
    5. Ace It!: How Sales Champions Win New Business
      Ace It!: How Sales Champions Win New Business Bernie Weiss
    6. Stop Engaging Employees: Start Making Work More Human
      Stop Engaging Employees: Start Making Work More Human Eryc Eyl
    7. Strategy in the Digital Age: Mastering Digital Transformation
      Strategy in the Digital Age: Mastering Digital Transformation Michael Lenox
    8. Beyond Traditional: Unlocking the Potential of Alternative Assets
      Beyond Traditional: Unlocking the Potential of Alternative Assets Chad R. Larson
    9. Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know
      Selling Your Startup: Crafting the Perfect Exit, Selling Your Business, and Everything Else Entrepreneurs Need to Know Alejandro Cremades
    10. Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together
      Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
    11. Designing Transformative Experiences: A Toolkit for Leaders, Trainers, Teachers, and other Experience Designers
      Designing Transformative Experiences: A Toolkit for Leaders, Trainers, Teachers, and other Experience Designers Brad McLain
    12. CEO Led Sales: The new model to transform your business
      CEO Led Sales: The new model to transform your business Andrew Phillips
    13. Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
      Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth Christoph Senn
    14. First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World
      First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World Graham Winter
    15. Long Term Game: How To Build A Video Games Company
      Long Term Game: How To Build A Video Games Company Joakim Achrén
    16. Tested: Reflections and conversations on leadership and resilience with Julia Gillard, Nedd Brockmann & Prof. Richard Scolyer, FINALIST at the Aust: The remarkable power of resolve
      Tested: Reflections and conversations on leadership and resilience with Julia Gillard, Nedd Brockmann & Prof. Richard Scolyer, FINALIST at the Aust: The remarkable power of resolve Pat Cummins
    17. Problem Hunting: The Tech Startup Textbook
      Problem Hunting: The Tech Startup Textbook Brian Long
    18. Strategy Discovery: Achieving Business Resilience, Engagement and Performance
      Strategy Discovery: Achieving Business Resilience, Engagement and Performance Graham Kenny
    19. Turning People into Teams: Rituals and Routines That Redesign How We Work
      Turning People into Teams: Rituals and Routines That Redesign How We Work David Sherwin
    20. Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
      Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Tim Halloran
    21. The Sales Contrarian: Opening the Minds of Salespeople and Sales Leaders for the Greater Good
      The Sales Contrarian: Opening the Minds of Salespeople and Sales Leaders for the Greater Good Steve Heroux
    22. Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos
      Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos Sarah Lacy
    23. Credibility: How Leaders Gain and Lose It, Why People Demand It
      Credibility: How Leaders Gain and Lose It, Why People Demand It Barry Z. Posner
    24. The Future Begins with Z: Nine Strategies to Lead Generation Z as They Disrupt the Workplace
      The Future Begins with Z: Nine Strategies to Lead Generation Z as They Disrupt the Workplace Tim Elmore
    25. Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t.
      Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t. Joe Macleod
    26. Innovation On Tap: Stories of Entrepreneurship from the Cotton Gin to Broadway's Hamilton
      Innovation On Tap: Stories of Entrepreneurship from the Cotton Gin to Broadway's Hamilton Eric B. Schultz
    27. Leaving the Golden Cage: A hands-on guide to starting and building your life science consulting practice
      Leaving the Golden Cage: A hands-on guide to starting and building your life science consulting practice Norbert Farkas
    28. The Product Momentum Gap: Bringing together product strategy and customer value
      The Product Momentum Gap: Bringing together product strategy and customer value Dave Martin
    29. Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors
      Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors Brad Feld
    30. The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers
      The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers Daniel Quick
    31. The Strategy Activation Playbook: A Practical Approach to Bringing Your Strategies to Life
      The Strategy Activation Playbook: A Practical Approach to Bringing Your Strategies to Life Aric Wood
    32. Divestitures: CREATING VALUE THROUGH STRATEGY, STRUCTURE, AND IMPLEMENTATION
      Divestitures: CREATING VALUE THROUGH STRATEGY, STRUCTURE, AND IMPLEMENTATION Emilie R. Feldman
    33. How to Price Effectively: A Guide for Managers and Entrepreneurs
      How to Price Effectively: A Guide for Managers and Entrepreneurs Utpal Dholakia
    34. Digital Transformation in the Electronics Industry: Business and Technical Evolution in Electronic Components Procurement
      Digital Transformation in the Electronics Industry: Business and Technical Evolution in Electronic Components Procurement Casimir Saternos
    35. Threescore and More: Applying the Assets of Maturity, Wisdom, and Experience for Personal and Professional Success
      Threescore and More: Applying the Assets of Maturity, Wisdom, and Experience for Personal and Professional Success Alan Weiss
    36. Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power
      Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power Michael C. Mankins
    37. Inventor Confidential: The Honest Guide to Profitable Inventing
      Inventor Confidential: The Honest Guide to Profitable Inventing Warren Tuttle
    38. Step Up, Step Back: How to Really Deliver Strategic Change in Your Organization
      Step Up, Step Back: How to Really Deliver Strategic Change in Your Organization Elsbeth Johnson, PhD
    39. Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies
      Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies Paul Cuatrecasas
    40. Iterate: Run a Fast, Flexible, Focused Management Team
      Iterate: Run a Fast, Flexible, Focused Management Team Ed Muzio
    41. Metaverse Investing for Beginners and Advanced: A Complete Guide to the New Digital Revolution and Metaverse Business. Learn All About Land Investing, NFT, Blockchain Gaming and Other Digital Arts of the Future Invest.
      Metaverse Investing for Beginners and Advanced: A Complete Guide to the New Digital Revolution and Metaverse Business. Learn All About Land Investing, NFT, Blockchain Gaming and Other Digital Arts of the Future Invest. John Nakamoto
    42. Failure Management: Malfunctions of Technologies, Organizations, and Society
      Failure Management: Malfunctions of Technologies, Organizations, and Society William B. Rouse
    43. Startup Boards: Getting the Most Out of Your Board of Directors
      Startup Boards: Getting the Most Out of Your Board of Directors Brad Feld
    44. The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark
      The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark Alex Brueckmann
    45. Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy
      Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Christina Del Villar
    46. Corporate Explorer: How Corporations Beat Startups at the Innovation Game
      Corporate Explorer: How Corporations Beat Startups at the Innovation Game Andrew Binns
    47. IT-Driven Business Models: Global Case Studies in Transformation
      IT-Driven Business Models: Global Case Studies in Transformation John M. Jordan
    48. Practical Portfolio Performance Measurement and Attribution
      Practical Portfolio Performance Measurement and Attribution Carl R. Bacon
    49. The Competitive Intelligence Playbook: How to Build, Manage, and Optimize a Competitive Intelligence Program
      The Competitive Intelligence Playbook: How to Build, Manage, and Optimize a Competitive Intelligence Program Fouad Benyoub
    50. Uncompromising: How an Unwavering Commitment to Your Why Leads to an Impactful Life and a Lasting Legacy
      Uncompromising: How an Unwavering Commitment to Your Why Leads to an Impactful Life and a Lasting Legacy Steven A. White
    51. The Q-Loop: The Art & Science of Lasting Corporate Change
      The Q-Loop: The Art & Science of Lasting Corporate Change Brian Klapper
    52. Visible Hand: A Wealth of Notions on the Miracle of the Market
      Visible Hand: A Wealth of Notions on the Miracle of the Market Matthew Hennessey
    53. Upstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth
      Upstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth Frank Calderoni
    54. Showing Up: How Men Can Become Effective Allies in the Workplace
      Showing Up: How Men Can Become Effective Allies in the Workplace Ray Arata
    55. Data Driven: How Performance Analytics Delivers Extraordinary Sales Results
      Data Driven: How Performance Analytics Delivers Extraordinary Sales Results Jenny Dearborn
    56. Mavericks At Work: Why the Most Original Minds in Business Win
      Mavericks At Work: Why the Most Original Minds in Business Win William C. Taylor
    57. Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance
      Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance Paul Cherry
    58. Dynamic Reteaming, Second Edition: The Art and Wisdom of Changing Teams
      Dynamic Reteaming, Second Edition: The Art and Wisdom of Changing Teams Heidi Helfand
    59. The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms
      The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Casey Stanton
    60. Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth
      Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth Patrick Thean
    61. Reimagining Industry Growth: Strategic Partnership Strategies in an Era of Uncertainty
      Reimagining Industry Growth: Strategic Partnership Strategies in an Era of Uncertainty Daniel A. Varroney
    62. Lean Analytics: Manage and Automatize Your Business with Lean Analytics
      Lean Analytics: Manage and Automatize Your Business with Lean Analytics Jason Bennett, Jennifer Bowen
    63. Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe
      Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe Alessio Terzi
    64. The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
      The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals Kai-Markus Mueller
    65. Power Base Selling : Secrets of an Ivy League Street Fighter: Secrets of an Ivy League Street Fighter
      Power Base Selling : Secrets of an Ivy League Street Fighter: Secrets of an Ivy League Street Fighter Jim Holden
    66. Skills for Career Success: Maximizing Your Potential at Work
      Skills for Career Success: Maximizing Your Potential at Work Elaine Biech
    67. The Leader Lab: Core Skills to Become a Great Manager Faster
      The Leader Lab: Core Skills to Become a Great Manager Faster Tania Luna
    68. No Degree Required: Network Marketing the Ivy League Way
      No Degree Required: Network Marketing the Ivy League Way Amy Powers
    69. Create Amazing: Turning Your Employees into Owners for Explosive Growth
      Create Amazing: Turning Your Employees into Owners for Explosive Growth Greg Graves
    70. Punch The Elephant : How To Sell Anything To Anyone And Overcome Any Objection... Even If You're Bad At Sales (The Shortcut Series)
      Punch The Elephant : How To Sell Anything To Anyone And Overcome Any Objection... Even If You're Bad At Sales (The Shortcut Series) Mike Koenigs
    71. Create the Future: Tactics for Disruptive Thinking
      Create the Future: Tactics for Disruptive Thinking Jeremy Gutsche
    72. WINX: The Problem Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line
      WINX: The Problem Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line Irma Parone
    73. Strategy to Action: Run Your Business Without It Running You
      Strategy to Action: Run Your Business Without It Running You Keita Demming
    74. The Wisdom of Finance: Discovering Humanity in the World of Risk and Return
      The Wisdom of Finance: Discovering Humanity in the World of Risk and Return Mihir Desai
    75. Disruption Games: How to Thrive on Serial Failure
      Disruption Games: How to Thrive on Serial Failure Trond Undheim
    76. The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
      The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things Ryan Hamilton
    77. Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships
      Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships Greg Lewis
    78. The Revenue Accelerator: The 21 Boosters to Launch Your Start-Up
      The Revenue Accelerator: The 21 Boosters to Launch Your Start-Up Allan Colman
    79. Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck
      Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck Mark S. Babbitt
    80. G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802
      G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802 Dr. Brent Ridge
    81. Rookie Mistakes: Advice from Top Executives on Five Critical Leadership Errors
      Rookie Mistakes: Advice from Top Executives on Five Critical Leadership Errors Mike McHargue
    82. Anticipate Failure: The Entrepreneur's Guide to Navigating Uncertainty, Avoiding Disaster, and Building a Successful Business
      Anticipate Failure: The Entrepreneur's Guide to Navigating Uncertainty, Avoiding Disaster, and Building a Successful Business Lak Ananth
    83. Under New Management: How Leading Organizations Are Upending Business as Usual
      Under New Management: How Leading Organizations Are Upending Business as Usual David Burkus
    84. Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence
      Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence Matt Mayberry
    85. Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem
      Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem Brian Perry
    86. Breaking Into Venture: An Outsider Turned Venture Capitalist Shares How to Take Risks, Create Power, and Build Life-Changing Wealth
      Breaking Into Venture: An Outsider Turned Venture Capitalist Shares How to Take Risks, Create Power, and Build Life-Changing Wealth Allison Baum Gates
    87. Social Media Metrics: How to Measure and Optimize Your Marketing Investment
      Social Media Metrics: How to Measure and Optimize Your Marketing Investment David Meerman Scott
    88. Redefining Financial Literacy: Unlocking the Hidden Forces of Your Financial Future
      Redefining Financial Literacy: Unlocking the Hidden Forces of Your Financial Future Cindy Couyoumjian, R.F. Georgy
    89. The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results
      The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results Todd Caponi
    90. Don't Talk For Free: Step by Step, Selling and Closing Tools
      Don't Talk For Free: Step by Step, Selling and Closing Tools John Reger
    91. SELLOSOPHY: The Art and Science Behind B2B Sales and Business Development
      SELLOSOPHY: The Art and Science Behind B2B Sales and Business Development Ariel Feder
    92. Beyond the Startup: Sparking Operational Innovations for Global Growth
      Beyond the Startup: Sparking Operational Innovations for Global Growth Ralf Specht
    93. Leading Lean: Ensuring Success and Developing a Framework for Leadership
      Leading Lean: Ensuring Success and Developing a Framework for Leadership Jean Dahl

    Vælg dit abonnement

    • Over 1 million titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned

    7 dage gratis
    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    159 kr. /måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned

    7 dage gratis
    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    Dig + 1 familiemedlem2 konti

    179 kr. /måned

    Start tilbuddet

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned

    7 dage gratis
    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis