Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

3 Bedømmelse

4.3

Varighed
4T 41M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

The future of sales is radically transparent. Are you ready for it?

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up – and they are skeptical.

Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency.

What if the key to selling was to do exactly the opposite of what most sales courses tell you to do?

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.

In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

© 2020 Ideapress Publishing (Lydbog): 9781940858876

Udgivelsesdato

Lydbog: 16. april 2020

Tags

    Andre kan også lide...

    1. The Momentum Sales Model: How to achieve success in sales, exceed targets and generate explosive growth Tim Castle
    2. Beyond Viral : How to Attract Customers, Promote Your Brand and Make Money with Online Video: How to Attract Customers, Promote Your Brand, and Make Money with Online Video David Meerman Scott
    3. Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely Mike Schultz
    4. The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership Patrick Pissang
    5. It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused Jeffrey Gitomer
    6. The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego Rusty Shelton
    7. Leading Growth: The Proven Formula for Consistently Increasing Revenue, 1st Edition Anthony Iannarino
    8. Complete AI Training for people who work in Marketing: Future-Proof Your Skills; Save a Wealth of Time; Secure Your Job; Maximize Your Income. Jeroen Erne
    9. The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Casey Stanton
    10. Mavericks At Work: Why the Most Original Minds in Business Win William C. Taylor
    11. SELLOSOPHY: The Art and Science Behind B2B Sales and Business Development Ariel Feder
    12. Introvert Negotiators Can Control Others Using Forms of Leverage Anyone Can Freely Obtain: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You Zane Rozzi
    13. Achieving Sales Excellence Tom Hopkins
    14. The Sales Manager's Guide to Greatness: 10 Essential Strategies for Leading Your Team to the Top Kevin F Davis
    15. The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results Todd Caponi
    16. Profitable Sales: A Contractor's Guide Michael C Stone
    17. Emotional Intelligence for Sales Success: Connect with Customers and Get Results Colleen Stanley
    18. The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business David Meerman Scott
    19. Accountability the Sandler Way Hamish Knox
    20. The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing, and Predictable Revenue Growth Tom Burton
    21. The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Melina Palmer
    22. Great Business Teams: Cracking the Code for Standout Performance Howard M. Guttman
    23. Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem Brian Perry
    24. How to Hire A-Players: Finding the Top People for Your Team- Even If You Don't Have a Recruiting Department Eric Herrenkohl
    25. Be the Best at What Matters Most: The Only Strategy You will Ever Need Joe Calloway
    26. Fire Someone Today: And Other Surprising Tactics for Making Your Business a Success Bob Pritchett
    27. Break Through the Noise: The Nine Rules to Capture Global Attention Josh Young
    28. Story 10X: Turn the Impossible Into the Inevitable Michael Margolis
    29. You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Jenna Guarneri
    30. Optimizing Strategy For Results: A Structured Approach to Make Your Business Come Alive Ron Price
    31. WINX: The Problem Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line Irma Parone
    32. Shift: Transform Motion into Progress in Business Richard Lees
    33. Magnetiize: Stop the Chase. Understand the Change. Take Control of Your Future John Sanei
    34. Decode Connect Dominate: The Unstoppable Guide to Read People Like a Book, Overcame Shyness, Crack the Code of How to Talk to Anyone, Use Psychology and Body Language to Decipher People’s Intentions Travis V. Brock
    35. FOREsight: Awaken curiosity. Cultivate wisdom. Discover the abundant future John Sanei
    36. CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer Katie Mares
    37. The Secrets of Power Negotiating Live! Roger Dawson
    38. The Selling Staircase: Mastering the Art of Relationship Selling Nikki Rausch
    39. The Secrets of Power Negotiating for Your Dream Job Roger Dawson
    40. Find. Build. Sell.: How I Turned a $100 Backyard Bar into a $100 Million Pub Empire Stephen J. Hunt
    41. The Secret to Achieving All Your Goals: An Advanced Course in Personal Achievement Roger Dawson
    42. Burn Ladders. Build Bridges.: Pursuing Work with Meaning + Purpose Alan Patterson
    43. Beyond the Startup: Sparking Operational Innovations for Global Growth Ralf Specht
    44. Startups & Venture Deals For Beginners: Step-By-Step Guide: How To Invest In Startup Businesses And Become A Successful Angel Investor Will Weiser
    45. No Vision All Drive: Memoirs of an Entrepreneur, 2nd Edition David Brown
    46. Making Accountable Decisions: A Journey to an Accountable Life: No More Excuses Sam Silverstein
    47. It All Adds Up: Designing Your Game Plan for Financial Success Devon Kennard
    48. Leading with Joy: Practices for Uncertain Times Akaya Windwood

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet