Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing, and Predictable Revenue Growth

Længde
3T 10M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Nowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a "sales rep free" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a HUGE opportunity?

The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book you will discover:

• The shifts and trends behind B2B buying behaviors have created the perfect storm for disruption in the industry. • How to successfully navigate this disruption where 3 rules must be adopted. • An innovative alternative to out-of-date sales and marketing funnels. • How to create a revenue zone that digitally guides high volumes of prospects to your business. • How to successfully drive customer expansion using a unique Revenue Expansion Flywheel. • How to build a modern and simple technology stack that is required to enable and support this shift in B2B buying behavior. • How to take advantage of this opportunity ahead of your competition by quickly transforming your sales and marketing organizations.

Author Tom Burton is an expert in enabling sales and marketing organizations to achieve consistent sales and drive predictable revenue growth through the use of innovative strategies and techniques.

“The Revenue Zone is the modern-day version of Crossing the Chasm. A must read for any sales, marketing or business executive who wants to grow sales and revenue and create a superior buyer experience in today’s B2B world.”

Madison Gonzales-Zraick, Sr. Marketing Manager

© 2022 Revenue Zone Media (Lydbog): 9798822643666

Release date

Lydbog: 25. juli 2022

Tags

    Andre kan også lide...

    1. Sales Management That Works: How to Sell in a World that Never Stops Changing Frank V. Cespedes
    2. SELLOSOPHY: The Art and Science Behind B2B Sales and Business Development Ariel Feder
    3. Leading Growth: The Proven Formula for Consistently Increasing Revenue, 1st Edition Anthony Iannarino
    4. Beyond Viral : How to Attract Customers, Promote Your Brand and Make Money with Online Video: How to Attract Customers, Promote Your Brand, and Make Money with Online Video David Meerman Scott
    5. The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership Patrick Pissang
    6. No Degree Required: Network Marketing the Ivy League Way Amy Powers
    7. Uncopyable: How to Create an Unfair Advantage over Your Competition Steve Miller
    8. The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results Todd Caponi
    9. Complete AI Training for people who work in Marketing: Future-Proof Your Skills; Save a Wealth of Time; Secure Your Job; Maximize Your Income. Jeroen Erne
    10. The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Melina Palmer
    11. The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego Rusty Shelton
    12. Tribe: The Many-to-Many Sales Coaching Playbook Alistair McQuade
    13. Introvert Negotiators Can Control Others Using Forms of Leverage Anyone Can Freely Obtain: Everything You Need to Know - Easy Fast Results - It Works; and It Will Work for You Zane Rozzi
    14. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley
    15. How to Create a Personal Brand in 10 Steps: Content development workbook for beginners Michael Finney
    16. Magnetiize: Stop the Chase. Understand the Change. Take Control of Your Future John Sanei
    17. The Unspoken Truths for Career Success: Navigating Pay, Promotions, and Power at Work Tessa White
    18. Time, Talent, Energy: Overcome Organizational Drag and Unleash Your Team's Productive Power Michael C. Mankins
    19. Business Strategy: Plan, Execute, Win! Patrick J. Stroh
    20. WINX: The Problem Solving Model to Win Exponentially with Customers, Employees & Your Bottom Line Irma Parone
    21. The Digital Experience Company: Winning in the Digital Economy with Experience Insights Alfonso de la Nuez
    22. Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance Paul Cherry
    23. The Conscience Code: Lead with Your Values. Advance Your Career. G. Richard Shell
    24. Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Paul Smith
    25. Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth Patrick Thean
    26. Be the Best at What Matters Most: The Only Strategy You will Ever Need Joe Calloway
    27. Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t. Joe Macleod
    28. You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Jenna Guarneri
    29. Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem Brian Perry
    30. Decode Connect Dominate: The Unstoppable Guide to Read People Like a Book, Overcame Shyness, Crack the Code of How to Talk to Anyone, Use Psychology and Body Language to Decipher People’s Intentions Travis V. Brock
    31. Executive Presence: The P.O.I.S.E Formula for Leadership Shital Kakkar Mehra
    32. Fire Someone Today: And Other Surprising Tactics for Making Your Business a Success Bob Pritchett
    33. Optimizing Strategy For Results: A Structured Approach to Make Your Business Come Alive Ron Price
    34. Getting (More of) What You Want: How the Secrets of Economics and Psychology Can Help You Negotiate Anything, in Business and in Life Thomas Z. Lys
    35. No Bullshit Business Success Tips: Simple Street-Smart Strategies to Kick Ass at Work, Gain a Competitive Advantage, Climb the Corporate Ladder and Get That Pay Raise—No MBA Required! Stanley Shuman
    36. Purpose Meets Execution: How Winning Organizations Accelerate Engagement and Drive Profits Louis Efron
    37. Speaking As a Leader: How to Lead Every Time You Speak...From Board Rooms to Meeting Rooms, From Town Halls to Phone Calls Judith Humphrey
    38. Anchor System Thinking: The Art of Situational Analysis, Problem Solving, and Strategic Planning for Yourself, Your Organization, and Society A. I. Shoukry
    39. Project Charter: A Complete End-to-End Guide to Create an Impactful Project Charter for Any Type of Project | Business Case | Objectives | Scope | Business Case | Requirements | Stakeholders | Risks Rahul Iyer
    40. Burn Ladders. Build Bridges.: Pursuing Work with Meaning + Purpose Alan Patterson
    41. Power Play: Game Changing Influence Strategies For Leaders Yamini Naidu
    42. Winning Well: A Manager's Guide to Getting Results---Without Losing Your Soul Karin Hurt
    43. Find. Build. Sell.: How I Turned a $100 Backyard Bar into a $100 Million Pub Empire Stephen J. Hunt
    44. How to Manage Complex Programs: High-Impact Techniques for Handling Project Workflow, Deliverables, and Teams Tom Kendrick
    45. Leading with Joy: Practices for Uncertain Times Akaya Windwood
    46. Why People Don’t Believe You…: Building Credibility from the Inside Out Rob Jolles
    47. Determining Leadership Potential: Powerful Insights to Winning at the Talent Game Dr. Kimberly Janson

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet