Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Business of Belonging: How to Make Community your Competitive Advantage

2 Anmeldelser

4.5

Længde
6T 19M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Your business problems are community problems. Solve them and scale with help from the leader in the field.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.

The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

© 2021 Ascent Audio (Lydbog): 9781663712486

Release date

Lydbog: 18. maj 2021

Tags

    Andre kan også lide...

    1. Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing Carolyn Tate
    2. Captivology: The Science of Capturing People's Attention Ben Parr
    3. Honest Answers: Interview and Negotiation Skills to Get to the Truth Lena Sisco
    4. True Story: How to Combine Story and Action to Transform Your Business Ty Montague
    5. Non Obvious Megatrends: How to See What Others Miss and Predict the Future Rohit Bhargava
    6. Charging Ahead: GM, Mary Barra, and the Reinvention of an American Icon David Welch
    7. The Imperfectionists: Strategic Mindsets for Uncertain Times Charles Conn
    8. The Real Business of IT: How CIOs Create and Communicate Value George Westerman
    9. Hidden Truths: What Leaders Need to Hear but are Rarely Told David Fubini
    10. Optimizing the Power of Action Learning: Real-Time Strategies for Developing Leaders, Building Teams and Transforming Organizations Michael J. Marquardt
    11. Powering Prosperity: A Citizen's Guide to Shaping the 21st Century Indranil Ghosh
    12. Noise: Living and Leading When Nobody Can Focus Joseph McCormack
    13. Thriving: The Breakthrough Movement to Regenerate Nature, Society, and the Economy Wayne Visser
    14. Governance in the Digital Age: A Guide for the Modern Corporate Board Director Dottie Schindlinger
    15. The 7 Most Important Equations for Your Retirement: The Fascinating People and Ideas Behind Planning Your Retirement Income Moshe A. Milevsky
    16. The Naming Book: 5 Steps to Creating Brand and Product Names that Sell Brad Flowers
    17. Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work Joseph L. Badaracco, Jr.
    18. How Stella Saved the Farm: A Tale About Making Innovation Happen Chris Trimble
    19. Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold Kevin Freiberg
    20. Information Architecture: For the Web and Beyond Louis Rosenfeld
    21. Dreams That Built America: Inspiring Stories of Grit, Purpose, and Triumph Alan Elliott
    22. Restoring the Soul of Business: Staying Human in the Age of Data Rishad Tobaccowala
    23. How to Handle a Crowd: The Art of Creating Healthy and Dynamic Online Communities Anika Gupta
    24. Worthless, Impossible, and Stupid: How Contrarian Entrepreneurs Create and Capture Extraordinary Value Daniel Isenberg
    25. The Management Myth: Why the “Experts” Keep Getting It Wrong Matthew Stewart
    26. Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking Foster Provost
    27. The Multiplication Effect: Building a Leadership Pipeline that Solves Your Leadership Shortage Mac Lake
    28. Smart Business: What Alibaba's Success Reveals about the Future of Strategy Ming Zeng
    29. The Uncertainty Solution: How to Invest with Confidence in the Face of the Unknown John M. Jennings
    30. Burn The Business Plan: What Great Entrepreneurs Really Do Carl J. Schramm
    31. The Challenge Culture: Why the Most Successful Organizations Run on Pushback Nigel Travis
    32. The Art of Principled Entrepreneurship: Creating Enduring Value Andreas Widmer
    33. Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life Aidan McCullen
    34. The Way of the Shepherd: Seven Secrets to Managing Productive People Kevin Leman
    35. Scaling Conversations: How Leaders Access the Full Potential of People Dave MacLeod
    36. The Tao of Influence: Merging 4000-Year-Old Wisdom with Activism to Change the World: Ancient Wisdom for Modern Leaders and Entrepreneurs Karen McGregor
    37. Results: Getting Beyond Politics to Get Important Work Done Charlie Baker
    38. The Leader You Want to Be: Five Essential Principles for Bringing Out Your Best Self--Every Day Amy Jen Su
    39. Thinking in Systems and Mental Models: Think Like a Super Thinker. Primer to Learn the Art of Making a Great Decision and Solving Complex Problems. Chaos Theory, Science of Thinking for Social Change Marcus P. Dawson
    40. The Unstoppable Startup: Mastering Israel's Secret Rules of Chutzpah Uri Adoni
    41. Urgent!: Strategies to Control Urgency, Reduce Stress and Increase Productivity Dermot Crowley
    42. Strategic Connections: The New Face of Networking in a Collaborative World Andre Alphonso
    43. A Brain for Business–A Brain for Life: How insights from behavioral and brain science can change business and business practice for the better Shane O'Mara
    44. Life on Purpose: How Living for What Matters Most Changes Everything Victor J. Strecher
    45. The Pin Drop Principle : Captivate, Influence and Communicate Better Using the Time-Tested Methods of Professional Performers: Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers David Lewis

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis