Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Psychology of Advertising: 3rd Edition

2 Anmeldelser

4

Længde
19T 40M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book.

© 2021 Tantor Media (Lydbog): 9781666105865

Release date

Lydbog: 3. august 2021

Andre kan også lide...

  1. Advice That Sticks: How To Give Financial Advice That People Will Follow Moira Somers
  2. The Man's Guide to Corporate Culture: A Practical Guide to the New Normal and Relating to Female Coworkers in the Modern Workplace Heather Zumarraga
  3. Creative Directions: Mastering the Transition from Talent to Leader Jason Sperling
  4. Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results Steve Herz
  5. The Phoenix Economy: Work, Life, and Money in the New Not Normal Felix Salmon
  6. Decoding the New Consumer Mind: How and Why We Shop and Buy Kit Yarrow
  7. Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work Nick Sonnenberg
  8. The Character Edge: Leading and Winning with Integrity Robert L. Caslen Jr.
  9. Dangerous Love: Transforming Fear and Conflict at Home, at Work, and in the World Chad Ford
  10. No Degree Required: Network Marketing the Ivy League Way Amy Powers
  11. Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
  12. Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top Steven S. Hoffman
  13. The Gen Z Effect: The Six Forces Shaping the Future of Business Dan Keldsen
  14. Eat, Sleep, Innovate: How to Make Creativity an Everyday Habit Inside Your Organization Scott D. Anthony
  15. Gamification Marketing For Dummies Zarrar Chishti
  16. The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Michael F. Schein
  17. Persuade: The 4-Step Process to Influence People and Decisions Shaun Digan
  18. The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh
  19. The Human Cloud: How Today's Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work Matthew Mottola
  20. Entrepreneurs Blueprint: Think it, Fund it, Build it, Sell it! Paul de Sousa
  21. Sales Management That Works: How to Sell in a World that Never Stops Changing Frank V. Cespedes
  22. Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads William Miller
  23. What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential Robert S. Kaplan
  24. Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
  25. Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring Jon Stross
  26. Leadership Two Words at a Time: Simple Truths for Leading Complicated People Bill Treasurer
  27. Frictionless: Why the Future of Everything Will Be Fast, Fluid, and Made Just for You Duff McDonald
  28. Mediation: Negotiation by Other Moves Alain Lempereur
  29. Good Comes First: How Today's Leaders Create an Uncompromising Company Culture That Doesn't Suck Mark S. Babbitt
  30. You Can't Know It All: Leading in the Age of Deep Expertise Wanda T. Wallace
  31. The Power of Pressure: Why Pressure Isn’t the Problem, It’s the Solution Dane Jensen
  32. Win from Within: Build Organizational Culture for Competitive Advantage James Heskett
  33. It's Not Always Right to Be Right: And Other Hard-won Leadership Lessons Hamish Thomson
  34. Planning A Profitable Business For Dummies Veechi Curtis, MBA
  35. Virtual Training: The Art of Conducting Powerful Virtual Training that Engages Learners and Makes Knowledge Stick Jeb Blount
  36. The 7 Perspectives of Effective Leaders: A Proven Framework for Improving Decisions and Increasing Your Influence Daniel Harkavy
  37. Pitch to Win: How to Present, Persuade and Close the Deal Justin Cohen
  38. How To Make Money: An honest guide to going from an idea to a six-figure business Nafisa Bakkar
  39. Decision Leadership: Empowering Others to Make Better Choices Max H. Bazerman
  40. Happen to Your Career: An Unconventional Approach to Career Change and Meaningful Work Scott Anthony Barlow
  41. What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Melina Palmer

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis