Managing Knock Your Socks Off Service Chip R. Bell, Ron Zemke, David Zielinski, John Bush
Selling the Invisible: A Field Guide to Modern Marketing
- Forfatter
- Indlæser
- Forlag
- 11 Bedømmelse
4
- Længde
- 1T 36M
- Sprog
- Engelsk
- Format
- Kategori
Økonomi & Business
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
• Greatness May Get You Nowhere • Focus Groups Don'ts • The More You Say, the Less People Hear & • Seeing the Forest Around the Falling Trees.
© 2006 Business Plus (Lydbog): 9781594837159
Udgivelsesdato
Lydbog: 1. april 2006
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