Selling the Invisible: A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

• Greatness May Get You Nowhere • Focus Groups Don'ts • The More You Say, the Less People Hear & • Seeing the Forest Around the Falling Trees.

© 2006 Business Plus (Lydbog): 9781594837159

Udgivelsesdato

Lydbog: 1. april 2006