Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

3 Anmeldelser

1

Længde
5T 12M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

A successful brand creates a positive association in a customer’s mind, sells a promise, and tells a story about who we are. The virtues of creating brand identity to attract product sales have been acknowledged for decades. But branding—once considered a helpful, rather than necessary flourish—has assumed status in today’s world as a key ingredient to winning business.

America pours upwards of $300 billion dollars into branding every year. On any given day, each of us is bombarded by between 3,000 and 5,000 ads. In myriad ways, we are subtly branded through every chapter of our lives: by the clothes whose logos we complacently sport, by the music we listen to, by the beverages we drink and the food we eat, by the books we read, even by the neighborhoods in which we choose to live.

With hundreds of new products arriving on retail shelves every day, and the rise of cheaper foreign brands and the house brands of mega-stores like Target and Wal-Mart, American companies are increasingly resorting to image overhauls to attract customers in lieu of improvements to product quality or functionality. Identity, in a sea of nearly indistinguishable items, is more important than ever before. Yet while innovative packaging commands attention, it often does so at considerable cost to the businesses and consumers responsible for fueling an industry of shape-shifting.

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles. In a landscape punctuated by brand-churches and tribes, Conley lifts the veil on an unchecked phenomenon and requires us to consider the grave ramifications of our branded world. As hilarious as it is frightening, OBD: Obsessive Branding Disorder skillfully reexamines our buying habits to illustrate the chilling impact of the industry masterminds responsible for capturing our attention and seducing us to buy—at any cost.

© 2008 Ascent Audio (Lydbog): 9781596593039

Release date

Lydbog: 12. november 2008

Andre kan også lide...

  1. How to Market Your Professional Expertise: Marketing Professional Services Nido R. Qubein
  2. The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life Maribeth Kuzmeski
  3. How to Develop a Winning Image: Successfully Promoting Yourself Nido R. Qubein
  4. The Executive Memory Guide Hermine Hilton
  5. And the Clients Went Wild: How Savvy Professionals Win All the Business They Want Maribeth Kuzmeski
  6. A Branded World: Adventures in Public Relations and the Creation of Superbrands Michael Levine
  7. Hacking Work: Breaking Stupid Rules for Smart Results Josh Klein
  8. Get Seen: Online Video Secrets to Building Your Business + URL Steve Garfield
  9. Two-Brain Business 2.0 Chris Cooper
  10. Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality Christine Comaford-Lynch
  11. Conquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance Susan Ershler
  12. Managing Knock Your Socks Off Service Chip R. Bell
  13. Break through Your Glass Ceiling: Career Essentials to Get Promoted and Earn More Money Made for Success
  14. Selling the Sizzle: Hot Marketing Strategies for Business Owners Bryan Heathman
  15. The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Michael Port
  16. Equity Crowdfunding: The Complete Guide For Startups And Growing Companies Nathan Rose
  17. The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are Jeff Sanders
  18. Delivering Knock Your Socks Off Service Performance Research Associates
  19. Coloring Outside the Lines: Business Thoughts on Creativity, Marketing and Sales Jeff Tobe
  20. The Forty-Plus Entrepreneur: How to start a successful business in your 40's, 50's and Beyond Dr. Gary S. Goodman
  21. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney
  22. You Need to Be a Little Crazy Barry J Moltz
  23. A Joosr Guide to... Living Forward by Michael Hyatt and Daniel Harkavy: A Proven Plan to Stop Drifting and Get the Life You Want Joosr
  24. Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count Nancy Bleeke
  25. Why Women Buy: How to Sell to the World’s Largest Market Dawn Jones
  26. Foundr Version 1.0 Foundr Media
  27. The Ultimate Enrollment Systems for Entrepreneurs Terri Levine
  28. The Power of Who: You Already Know Everyone You Need To Know Bob Beaudine
  29. The Student Leadership Challenge: Five Practices for Exemplary Leaders Barry Z. Posner
  30. Use Your Head to Get Your Foot in the Door: Job Secrets No One Else Will Tell You Harvey Mackay
  31. Supercharged Selling: Action Guide, The Power to Be the Best Warren Greshes
  32. Fragile - mastering the relationships that can make or break a career, and a firm Peter Rouse
  33. The Big Thing: How to Complete Your Creative Project Even if You're a Lazy, Self-Doubting Procrastinator Like Me Phyllis Korkki
  34. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel
  35. Us Plus Them: Tapping the Positive Power of Difference Todd L. Pittinsky
  36. Every Relationship Matters - Using the Power of Relationships to Transform Your Business, Your Firm and Yourself Peter Rouse
  37. The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace Ron Alsop
  38. Work Without Walls - An Executive's Guide to Attention Management, Productivity, and the Future of Work Maura Nevel Thomas
  39. How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business John P. David
  40. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business Josh Bernoff
  41. The Secret Power In Stress - Reduce Resistance In Your Relationships Robert Rausch
  42. Timeless Career Tips for the Modern Millennial: (You Can’t Google Anything This Good) Cara Lane
  43. Turbo Charge: How to Transform Your Business as a Heart-Repreneur Terri Levine
  44. Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart Sheryl O'Loughlin

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet