Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Længde
9T 36M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving--and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: - TRUST: Deliver on promises - ENRICHMENT: Make daily life easier or more inspiring - RESPONSIBILITY: Treat people and the environment with respect - COMMUNITY: Mirror values shared by customers, employees, and partners - CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.

© 2017 Ascent Audio (Lydbog): 9781469008011

Release date

Lydbog: 17. november 2017

Andre kan også lide...

  1. The Profit Secret: How to sell more at a higher margin Nick Baldock
  2. Social Nation : How to Harness the Power of Social Media to Attract Customers, Motivate Employees and Grow Your Business: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Barry Libert
  3. Build Your Board, Build Your Business: The Path to Million Dollar Success Explained Barbara Clarke
  4. If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity Rob Adams
  5. Don't Talk For Free: Step by Step, Selling and Closing Tools John Reger
  6. Selling at Fairs: Tactics to Improve Your Sales at Events Jim Carsson
  7. Find More Clients: Techniques To Get Clients With Internet, Social Media and Phone Call Tony White
  8. Marketing in the Participation Age : A Guide to Motivating People to Join, Share, Take Part, Connect and Engage: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Daina Middleton
  9. You Said What?!: The Biggest Communication Mistakes Professionals Make (A Confident Communicator's Guide) Kerry Preston
  10. Competitive Success: Building Winning Strategies with Corporate War Games Arjan Singh
  11. Sit Your Way to Success: From Sales Meetings to Dinner Parties, Where You Sit Matters LeAnn Pashina
  12. Successful Digital Product Business: The Essential Guide on Information Product Business Success. Discover How to Take Information Product Creation to the Next Level and Achieve Success! J.J. Gordon
  13. Profitable Growth Strategy: 7 proven best practices from German companies Thomas Michael Hogg
  14. T-Shirts and Suits: A Guide to the Business of Creativity David Parrish
  15. The #ArtOfTwitter: A Twitter Guide with 114 Powerful Tips for Artists, Authors, Musicians, Writers, and Other Creative Professionals Daniel Parsons
  16. MoneyShift: How to Prosper from What You Can't Control Jerry Webman
  17. Streetsmart Financial Basics for Nonprofit Managers: 4th Edition Thomas A. McLaughlin
  18. Next Level Nonprofit: Build A Dream Team + Increase Lasting Impact Dr. Chris Lambert
  19. The Case Study Handbook, Revised Edition: A Student's Guide William Ellet
  20. Building People not Fighters: A practical parenting guide to discover and nurture your child's true potential Paul Mitchell
  21. Aced Gerald T. Ratigan
  22. Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within Daina Middleton
  23. CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer Katie Mares
  24. Jolt!: Get the Jump on a World That's Constantly Changing Phil Howard Cooke
  25. Ending Checkbox Diversity: Rewriting the Story of Performative Allyship in Corporate America Dannie Lynn Fountain
  26. The Phoenix Career Principles: Rising from Employee Ashes to the Flame of Entrepreneurial Success Tony Pisanelli
  27. Build Boldly: Chart your unique career path and lead with courage Bolanle Williams-Olley
  28. Teaching Is...: Moments that Inspire and Motivate Teachers to Make a Difference Marjan Glavac
  29. Story of Successful Handshake Tanmay Ratnaparkhi
  30. Outgrow Middle Management: Accelerate Your Climb to the Top Dave Osh
  31. Personal Business: Using the ASA Way to Build an Inspired, Purposeful Team Shuaib Ahmed
  32. Flipping The Switch: How to Redefine Success to Find True Fulfillment Ben Fagan
  33. Blogging for Profit: Earn Passive Income and Reach Financial Freedom Using your Blog as a Money Maker Lucas Lee
  34. The Datapreneurs: The Promise of AI and the Creators Building Our Future Bob Muglia
  35. The Journey of a First Time Entrepreneur and How I Built A Profitable Business! (FROM SCRATCH) Glenn P Brooks Jr
  36. The Strategy Activation Playbook: A Practical Approach to Bringing Your Strategies to Life Aric Wood
  37. The Bizzics Way: Powering Your Small Business to Maximum Momentum Chip Higgins
  38. Balanced Leadership: A Pragmatic Guide for Leading Leonard W. Heflich
  39. From Red To Black: A Short Journey From Debt To Liberty Chris Greenwood
  40. Adapt or Die: How to Create Innovation, Solve People Puzzles, and Win in Business Thomas H. Douglas
  41. Becoming a Franchise Owner: Entrepreneur Quick Guide Tim Parmeter
  42. The Turning Point: A Complete Guide to Strategically Set Up, Effectively Manage, and Effortlessly Take Your Business to the Next Level James A. Guitard
  43. The Path To Freedom Barry Williame Magliarditi
  44. You, Disrupted: Seizing the Life You Want by Shaking, Breaking, and Challenging Everything Todd Mitchem

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet