Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth

2 Anmeldelser

5

Længde
3T 41M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

When it comes to your relationship with marketing, it’s time to wipe the slate clean.

You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.

In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.

© 2021 Lioncrest Publishing (Lydbog): 9781544521992

Release date

Lydbog: 19. september 2021

Tags

    Andre kan også lide...

    1. The Sales Contrarian: Opening the Minds of Salespeople and Sales Leaders for the Greater Good Steve Heroux
    2. Membership Machine Bundle: 2 in 1 Bundle: Membership Mastery and Profitable Membership Sites Martin Moore
    3. The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals Kai-Markus Mueller
    4. How to Price Effectively: A Guide for Managers and Entrepreneurs Utpal Dholakia
    5. Seller Mindset: Sell anything to anyone! The Ultimate Guide to Mental Manipulation, Persuasion and Marketing Psychology for your Business. Warren Wake
    6. Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause Christine Clifford
    7. The Tradeshow Chronicles: Everything you need to succeed at exhibitions in a unique novel Julien Rio
    8. Treasure Hunt: A Common-Sense Approach to Building a Successful Sales Career Michael Hinkle
    9. The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture, 3rd Edition Robert Spector
    10. Stop the Credibility Crisis: Three Profitable Strategies to Cultivate Trust & Desire in the Expertise Economy Debbie Jenkins
    11. LAUNCH: How to Launch Your Product Successfully, So You Don't Waste Time and Money Khalid Alzanki
    12. Wired and Dangerous: How Your Customers Have Changed and What to Do About It Chip R. Bell
    13. Rebooting Work: Transform How You Work in the Age of Entrepreneurship Carlye Adler
    14. Fundamentals of Credit and Credit Analysis: Corporate Credit Analysis Arnold Ziegel
    15. Timing The Market: How to Profit in the Stock Market Using the Yield Curve, Market Sentiment, and Cultural Indicators Deborah Weir
    16. Enterprise Strategy for Blockchain Ravi Sarathy
    17. Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business Carlye Adler
    18. The Datapreneurs: The Promise of AI and the Creators Building Our Future Bob Muglia
    19. [EPE Principle] Enter, Perform, Exit: Understanding The Opportunity Cycle Azeez Amida
    20. The New Nature of Business: The Path to Prosperity and Sustainability Andre Hoffmann
    21. The Turning Point: A Complete Guide to Strategically Set Up, Effectively Manage, and Effortlessly Take Your Business to the Next Level James A. Guitard
    22. The Super Connector's Playbook: How to achieve your goals through authentic business relationships Lirone Glikman
    23. Owner Operator Trucking Business Startup: How to Start Your Own Commercial Freight Carrier Trucking Business With Little Money. Bonus: Licenses and Permits Checklist Russel Sterling
    24. The Strategy Activation Playbook: A Practical Approach to Bringing Your Strategies to Life Aric Wood
    25. Tested: Big Decisions. Small Decisions. The remarkable power of resolve.Australia's Test cricket captain in conversation with inspiring leaders and achievers - from Julia Gillard to Dennis Lillee. Pat Cummins
    26. The Entrepreneurial Parent: Run Your Business, Raise Your Family, Keep Your Sanity Chandra Clarke
    27. New Market New You: How To Turn Tough Circumstances Into Winning Strategies Ronda Conger
    28. Getting the Job Done: Practical Advice and Real World Anecdotes to Manage Successful P.R.O.J.E.C.T.S. Kevin Torf
    29. The Phoenix Career Principles: Rising from Employee Ashes to the Flame of Entrepreneurial Success Tony Pisanelli
    30. Skills for Career Success: Maximizing Your Potential at Work Elaine Biech
    31. Startup Opportunities: Know When to Quit Your Day Job, 2nd Edition Brad Feld
    32. The Revenue Accelerator: The 21 Boosters to Launch Your Start-Up Allan Colman
    33. Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos Sarah Lacy
    34. 555 Powerful Questions in Coaching, Mentoring and Leading at Work: The Art of Asking Powerful Questions to Unlock Potential, Improve Performance and Empower Others Mauricio Vasquez
    35. The Soul of the Deal: Creative Frameworks for Buying, Selling, and Investing in Any Business Marc H. Morgenstern
    36. The Millionaire Network How to Build Powerful Connections that Create Wealth J Maz
    37. The 7-Day Breakthrough: The Proven Blueprint to Launch Your Authority-Boosting Business Book Faster Than You Thought Possible Will Blesch
    38. Millionaire Mindset: How to Build Wealth Through Assets Sachin Naha
    39. SOFR Futures and Options: A Practitioner's Guide Doug Huggins
    40. The Heart of the CLOSE: Subtle Selling Skills and Strategies inspired by the Neurosciences and Neuropsychology. Raju Mandhyan
    41. Adaptable: How to Lead with Curiosity, Pivot with Purpose, and Thrive through Change Alexa Carlin
    42. The Perfect Seller: What to Ask Before You Sell Your Home - and the Answers You Should Receive William Walls
    43. Real Estate by the Numbers: A Complete Reference Guide to Deal Analysis J Scott
    44. Leadership for a Fractured World: How to Cross Boundaries, Build Bridges, and Lead Change Dean WIlliams
    45. Results, Not Reports: Building Exceptional Organizations by Integrating Process, Performance,and People Peter Follows
    46. Push Play: Gaming For a Better World SONGYEE YOON
    47. Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships Bruce W. Marcus

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet