Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

How Health Innovators Maximize Market Success

1 Anmeldelser

5

Længde
1T 2M
Sprog
Engelsk
Format
Kategori

Fakta

Commercializing an innovation is hard, especially in healthcare. Health innovators often assume that just because an innovation solves a real problem or is technically and functionally superior to competing solutions, it will automatically result in commercial success. This is far from reality.

In fact, 95 percent of innovations brought to market fail to reach an adequate level of customer acceptance and profitability. Accenture studied nearly 900 digital health startups and found that just over half were "zombie startups, at risk to die. "

Health innovators want--and need--to know the best strategy to adopt to increase their chances of market success. There are many things that can get in the way. What I find again and again is that innovators either confuse or interchange the processes of launch and commercialization, or they focus completely on one and ignore the other.

Based on my research and experience, launch and commercialization are different functions of the innovation process, but it's commercialization success that ultimately drives market success.

So what drives that commercialization success? The people you need to be successful with. My research indicates that success in the mainstream market depends on success with early adopters, those who try (and love) your product first. If you are not successful with them, you cannot be successful over the long term.

How Health Innovators Maximize Market Success is written for health innovators who want to discover not only how to avoid failure, but also how to adopt the key components of an early adoption commercialization strategy. By applying these insights, health innovators will not only increase their chances of success, but ensure that they are making the most of their healthcare innovations.

© 2020 Author's Republic (Lydbog): 9781518918803

Release date

Lydbog: 14. marts 2020

Tags

    Andre kan også lide...

    1. Built to Last: Successful Habits of Visionary Companies Jim Collins
    2. Digital Healthcare Ruth Chambers
    3. How To Win Friends And Influence People Dale Carnegie
    4. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
    5. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
    6. Blue Ocean Strategy W. Chan Kim
    7. Good to Great Jim Collins
    8. Lifespan: Why We Age—and Why We Don't Have To David A. Sinclair
    9. Principles: Life and Work Ray Dalio
    10. Contagious: Why Things Catch On Jonah Berger
    11. HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann) Clayton M. Christensen
    12. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
    13. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
    14. How Not To Die: Discover the foods scientifically proven to prevent and reverse disease Gene Stone
    15. How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs Guy Raz
    16. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
    17. The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution Walter Isaacson
    18. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
    19. The 5AM Club: Own Your Morning. Elevate Your Life. Robin Sharma
    20. Why We're Polarized Ezra Klein
    21. Awaken the Giant Within Tony Robbins
    22. The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity Byron Reese
    23. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
    24. Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World Karim R. Lakhani
    25. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
    26. Troublemakers: Silicon Valley's Coming of Age Leslie Berlin
    27. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
    28. Noise Daniel Kahneman
    29. The Leader Who Had No Title: A Modern Fable on Real Success in Business and in Life Robin Sharma
    30. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
    31. Capital and Ideology Thomas Piketty
    32. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
    33. The Catalyst: How to Change Anyone's Mind Jonah Berger
    34. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
    35. Seeing What's Next: Using the Theories of Innovation to Predict Industry Change Clayton Christensen
    36. Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field Brian Tracy
    37. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
    38. The Wisdom and Teachings of Stephen R. Covey Stephen R. Covey
    39. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
    40. Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe Bernhard Schroeder
    41. What I Know for Sure Oprah Winfrey
    42. Hyperfocus: How to Work Less and Achieve More Chris Bailey
    43. Brave New World Economy: Global Finance Threatens Our Future Robert Isaak
    44. Don't Fall For It: A Short History of Financial Scams Ben Carlson
    45. The Innovation Code: The Creative Power of Constructive Conflict Jeff DeGraff
    46. American Sketches: Great Leaders, Creative Thinkers, and Heroes of a Hurricane Walter Isaacson
    47. A Little History of Economics Niall Kishtainy

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis