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A Branded World: Adventures in Public Relations and the Creation of Superbrands

Længde
10T 23M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

© 2005 Blackstone Publishing (Lydbog): 9781481599665

Release date

Lydbog: 26. juni 2005

Tags

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