Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

My First Time: Top Ad Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It

Længde
6T 18M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

All you've heard about the crazy world of advertising doesn't even come close.

From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself—come their own stories, in their own words, about the first work they ever did … and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Here are some of the top creative leaders whose stories you'll hear:

Mark Fitzloff (Partner, Co-Executive Creative Director, Wieden & Kennedy, Portland) Susan Credle (Chief Creative Officer, N.A., Leo Burnett) Janet Kestin (Co-Founder, SWIM, Canada) Wayne Best (Co-Founder, COG NYC) Carlos Vaca (President, Chief Executive Officer, BBDO Mexico) Roger Baldacci (EVP, Executive Creative Director, Arnold Worldwide) R. Vann Graves (EVP, Executive Creative Director, McCann Worldgroup, New York) Robert Clifton, Jr. (Former Executive Creative Director, Burrell Communications) Rob Strasberg (Co-CEO, Chief Creative Officer, DONER) David Baldwin (Lead Guitar, Baldwin &) William Rosen (Consulting Partner, VSA Partners) Matt Eastwood (Chief Creative Officer, DDB, New York) Marcus Rebeschini (Chief Creative Officer, Asia, Young & Rubicam) Kevin McKeon (Executive Creative Director, StrawberryFrog, New York) Kevin Roddy (Chairman/Chief Creative Officer, Riney, SF, Chairman, The One Club) Gerry Human (Executive Creative Director, Ogilvy & Mather, London) Jamie Barrett (Partner, Executive Creative Director, Goodby, Silverstein & Partners) Dom Maiolo (Executive Creative Director, Leo Burnett, Chicago) Darren Moran (Former Chief Creative Officer, draftfcb, New York)

© 2012 Blackstone Publishing (Lydbog): 9781481555616

Release date

Lydbog: 17. december 2012

Andre kan også lide...

  1. The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment Josh Bernoff
  2. Get in Gear: The Seven Gears that Drive Strategy to Results Sean T. Ryan
  3. Punters: How Paddy Power Bet Billions and Changed Gambling Forever Aaron Rogan
  4. The Monopolists: Obsession, Fury, and the Scandal Behind the World's Favorite Board Game Mary Pilon
  5. Run With the Bulls Without Getting Trampled: The Qualities You Need to Stay Out of Harm's Way and Thrive at Work Tim Irwin
  6. Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold Kevin Freiberg
  7. The Naming Book: 5 Steps to Creating Brand and Product Names that Sell Brad Flowers
  8. How to Handle a Crowd: The Art of Creating Healthy and Dynamic Online Communities Anika Gupta
  9. We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems Mitchell Weiss
  10. Converge: Transforming Business at the Intersection of Marketing and Technology Ray Velez
  11. Kick Up Some Dust: Lessons on Thinking Big, Giving Back, and Doing It Yourself Bernie Marcus
  12. The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World Andrew Winston
  13. The Right Call: What Sports Teach Us About Leadership, Excellence, and Decision-Making Sally Jenkins
  14. Charging Ahead: GM, Mary Barra, and the Reinvention of an American Icon David Welch
  15. The King of Content: Sumner Redstone's Battle for Viacom, CBS, and Everlasting Control of His Media Empire Keach Hagey
  16. Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play Marc Ostrofsky
  17. Who Runs the Church?: 4 Views on Church Government Zondervan
  18. unReceptive: A Better Way to Sell, Lead and Influence Tom Stanfill
  19. Hidden Truths: What Leaders Need to Hear but are Rarely Told David Fubini
  20. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li
  21. Code Blue: Inside America’s Medical Industrial Complex Mike Magee, MD
  22. Stephen Roach on the Next Asia: Opportunities and Challenges for a New Globalization Stephen S. Roach
  23. Powering Prosperity: A Citizen's Guide to Shaping the 21st Century Indranil Ghosh
  24. Free Enterprise: An American History Lawrence B. Glickman
  25. The 7 Most Important Equations for Your Retirement: The Fascinating People and Ideas Behind Planning Your Retirement Income Moshe A. Milevsky
  26. Fixing Food: An FDA Insider Unravels the Myths and the Solutions Richard A. Williams
  27. Business to Diplomacy: The Complexity of Leadership Dr Andrew Campbell
  28. The Real Business of IT: How CIOs Create and Communicate Value George Westerman
  29. Artificial Intelligence for Asset Management and Investment: A Strategic Perspective Al Naqvi
  30. Fueling Freedom: Exposing the Mad War on Energy Kathleen Hartnett White
  31. What Retirees Want: A Holistic View of Life's Third Age Robert Morison
  32. The Infinite Desire for Growth Daniel Cohen
  33. The New Normal in IT: How the Global Pandemic Changed Information Technology Forever Gregory S. Smith
  34. Searching for God Knows What Donald Miller
  35. One Dollar Health Insurance: How to Engage Health Insurances to Provide a Protective Product and Get Profits Claude Sekabaraga
  36. Harder Than I Thought: Adventures of a 21st Century CEO Robert D. Austin
  37. Sustainably Investing in Digital Assets Globally Selva Ozelli
  38. From the Other Side of the World: Extraordinary Entrepreneurs, Unlikely Places Elmira Bayrasili
  39. Be Mean About the Vision: Preserving and Protecting What Matters Shawn Lovejoy
  40. Chaos is a Gift: Leading Oneself in Times of Uncertain and Complex Environment Dr Andrew Campbell
  41. The Organization Man William H. Whyte
  42. Million Dollar Speaking: The Professional's Guide to Building Your Platform Alan Weiss
  43. Blue Like Jazz: Nonreligious Thoughts on Christian Spirituality Donald Miller
  44. The Emigrant Edge: How to Make It Big in America Brian Buffini
  45. Creative Imagination Warren Hilton
  46. Moxie: The Secret to Bold and Gutsy Leadership John Baldoni
  47. Never Trust a Leader Without a Limp: The Wit and Wisdom of John Wimber, Founder of the Vineyard Church Movement Glenn Schroder

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis