Ben Einstein is Founder and General Partner @ Bolt, Bolt is a fund designed to address the unique needs of early-stage startups at the intersection of hardware and software, investing up to $500K in pre-seed, pre-product companies. They have created and backed some world class businesses that have received later funding from Khosla, Kleiner Perkins, NEA, and Softtech just to name a few. In Today’s Episode with Ben You Will Learn: How Ben made his way into VC from such a product centric background? Why have we seen a rise in hardware investing over the last 5 years? How has this affected the hardware ecosystem? To what extent do hardware and software integrate today? Why have we seen the rise of software determining the hardware winners? Why is brand the most important thing in consumer hardware? Who has done it best? Who has not done it well? What is Ben’s biggest advice to hardware founders today? Why is raising too much money extremely dangerous for hardware founders? Items Mentioned In Today’s Show: Ben’s Fave Blog and Newsletter: Ben Evans Ben’s Fave Book: The Box Ben’s Most Recent Investment: Grow: Redesigning Gardening As always you can follow Harry, The Twenty Minute VC and Ben on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Eve make 1 perfect mattress – made with 3 layer technology and next generation memory foam. It comes packaged in a beautiful box and arrives the day after you order. You get 100 nights to try it with free return pick-up – it really is the perfect mattress for everyone. Just go online to evemattress.co.uk and enter the code 20VC for £50 off. Everybody deserves the perfect start with Eve.