Ivan Mazour is a serial entrepreneur, investor and author. He is the CEO and Founder of Ometria - a predictive analytics and marketing platform built specifically for retailers, letting them use data to increase revenues and provide an improved customer experience. Alongside this main role, he is also the Founding Partner of Innova Kapital - an early stage VC firm investing in UK-based technology startups, including companies like YPlan and organisations like Entrepreneur First. Ivan also writes a popular blog called “A Young Entrepreneur in London”.

A special thank you to Mattermark for providing all the data displayed in today's show and you can find out more about Mattermark here! Click To Play In Today's Episode You Will Learn:

1.) How Ivan progressed from making 30+ investments to founding one of Europe's hottest startups?

2.) Considering Ivan's recent fundraising, what does Ivan think of the recent funding environment and landscape? How was it raising venture funding now?

3.) What was the difference between raising an angel round to raising a VC round? Did Ivan have to adapt your pitch accordingly? Do they have differing desires and expectations?

4.) Having raised both VC and angel money recently for Ometria, how has that led Ivan to view his own investing style? Is there anything Ivan looks for or at differently now he has experienced fundraising from the other side?

5.) What have been the hardest and most challenging aspects of growing Ometria? How did Ivan overcome them?

6.) Taking futuristically now on the sector of e-commerce, where does Ivan see the future of technology integrating with retail? Will we see an end to bricks and mortar stores?

Items Mentioned In Today's Episode: Ivan's Fave Book: Rich Dad, Poor Dad & How To Win Friends And Influence People Ivan's Fave Blog or Newsletter: Saastr Ivan's Fave Productivity Tools: ToDoist, Google Keep, Google Hangouts As always you can follow The Twenty Minute VC, Harry and Ivan on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!