Marvel Studios: How the Hidden Formula Behind Movies Creates Predictable But Effective BlockbustersMAX EDITORIAL
LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITSMAX EDITORIAL
JOHNSON & JOHNSON: HOW THE COMPANY SURVIVED ONE OF THE BIGGEST SCANDALS IN THE HISTORY OF THE CONSUMER INDUSTRY AND TURNED A CRISIS INTO A REPUTATION MANAGEMENT A CASE STUDYMAX EDITORIAL
INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHINGMAX EDITORIAL
Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its productsMAX EDITORIAL
APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRANDMAX EDITORIAL
Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industryMAX EDITORIAL
UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARSMAX EDITORIAL
TOYOTA: THE REAL REASON THE COMPANY'S PRODUCTION SYSTEM WAS NEVER BEEN SUCCESSFULLY REPLICATEDMAX EDITORIAL
VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCEMAX EDITORIAL
SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRESMAX EDITORIAL
PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEYMAX EDITORIAL
NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLYMAX EDITORIAL
PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMICMAX EDITORIAL
NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERSMAX EDITORIAL
Più intelligente del metodo di Napoleon: sfidare le idee di successo del libro «più intelligente del diavolo»MAX EDITORIAL