Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY

Serier

1 of 50

Sprog
Engelsk
Format
Kategori

Økonomi & Business

Introduction to the Harley-Davidson Phenomenon Harley-Davidson is more than just a motorcycle brand; it is a symbol of rebellion, freedom and unconditional loyalty. Founded in 1903, the company quickly became synonymous with two wheels and freedom, earning a special place in the hearts of its customers. Harley-Davidson customer loyalty goes beyond a simple preference for a product; it is a passion, an emotional bond that few brands can achieve. But what's behind this fervor? What makes Harley-Davidson unique and creates such a deep connection with its riders? This e-book sets out to explore these aspects and reveal how the brand manages to build such unwavering loyalty in its customers, not just over the years, but across generations. In this chapter, we begin with the history of Harley-Davidson, understanding its founding and evolution. The brand has not only survived the test of time, but has thrived, withstanding even difficult economic times and the pressure of competitors who have tried to imitate it. Harley-Davidson has become a cultural icon, generating a legion of fans and customers willing to defend its brand with fervor. This is not accidental, but the result of deep strategies and a deep understanding of what its consumers really want. Practical Example : Imagine you are a motorcycle enthusiast who has never owned a Harley-Davidson. The first time you hear the unmistakable sound of the engine, you feel an inexplicable emotion. As you get closer to the brand, you begin to notice the camaraderie and respect of other Harley riders, and soon you feel part of something bigger, a community. This is the first step towards loyalty for a Harley-Davidson customer: a deep emotional connection with the brand.

© 2025 Max Editorial (E-bog): 9781779749352

Release date

E-bog: 15. april 2025

Tags

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Prøv gratis