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Charlie Wetzel

Stephanie Wetzel

What can you learn from one of the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.

Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx.

The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today.

Through Sara’s story, you will learn:

 • How to develop an idea and turn it into a business.
 • How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal.
 • How to recognize when it’s better to hire a CEO than to be the CEO.
 • How to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation.

The Spanx Story educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.

Hayley Cresswell

HarperCollins Leadership

The Business Storybook Series

The Spanx Story: What's Underneath the Incredible success of Sara Blakely's Billion Dollar Empire

Marcia Layton Turner

Imagine if you were present as?a small pizza joint became one of?the most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today.

As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,?paved in industry-leading profits.?In February 2018, according to Ad Age,?Domino's unseated Pizza?Hut to become the largest pizza seller worldwide in terms of sales. 

Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.?For the first time, the adaptable strategies?behind the rise and dominance of?Domino's?are outlined?in these pages.

Through the story of the Domino's, you’ll learn:

 • How to create meaningful innovation without changing the core of the product that people already love.
 • How to recognize and take advantage of unique opportunities to alleviate your customers’ pain points.
 • How to grow a company by taking a holistic approach to the business.
 • The importance of delivering a quality experience that will keep customers calling for more.

Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

James Fuertes

The Domino’s Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution

Bill Chastain

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

 • How to remain nimble in times of tremendous change.
 • How to reinvent a six-decade-old iconic brand.
 • How to know when to build it yourself or bring in the experts.
 • When to change the entire way you do business.

Discover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.

Kelly D'Ambrosio

The Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

Dan Good

Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again.

It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.

But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?

The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud.

Through the story of Microsoft, you’ll learn:

 • How to build a nimble company culture that supports innovation and growth.
 • How to return a forgotten brand to the spotlight.
 • How to recognize and build upon successful business lines, while letting go of underperforming initiatives.
 • When to change the entire?way?you do business.

Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

Mark Smeby

The Microsoft Story: How the Tech Giant Rebooted Its Culture, Upgraded Its Strategy, and Found Success in the Cloud

What can you learn from the world’s most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.

Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.

The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn:

 • How to recognize and pursue additional revenue streams.
 • How a company can successfully balance the creative with business to appease investors and fans alike.
 • And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero

Mary Curran Hackett

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.

Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.

The Sephora Story teaches you how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store. 

Through Sephora’s story, you will learn:

 • How to lead the evolution of a decades old brand and how to relaunch it in a new market.
 • How to create a customer experience that revolutionizes an industry.
 • How to bring together multiple brands under one roof without compromising their identities.
 • And how to reach a younger audience and ignite a passion for your product.

It’s more than just makeup, it’s an experience and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.

The Sephora Story: The Retail Success You Can't Make Up: The Retail Success You Can't Makeup

Rich Mintzer

Eric Mintzer

The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.

The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of every organization within the league.

Through the story of the NBA, you’ll learn: 

 • How to keep a dream alive when it seems like no one wants to see it come true.
 • How a company can find their way out of a financial crisis.
 • How presentation is the secret sauce to the success of any show.
 • And how a company can build a loyal fanbase who will do anything to keep them on top.

Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

Jakob Lewis

The NBA Story: How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse

What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.

After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy…until it was clear that they weren’t.

Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.

Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.

Through the story of Capital One, you’ll learn:

 • How to recognize underserved sections of a market.
 • How rejection by every company in the business doesn’t mean it’s time to quit.
 • How to determine what people want and how to get it to them.
 • How to employ marketing campaigns that will change the way people live.

Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

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The Business Storybook Series - Bogserien

The Business Storybook Series - Bogserien

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