App Store

Google Play

{{seriesTitle}} - Bogserien

DK - Details page - Device banner - 894x1036

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

Lyt når som helst, hvor som helst 

50minutes

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition.In 50 minutes you will be able to:• Understand the wide range of tools and techniques used in customer relationship management• Tailor your communications to your customers' needs and expectations• Evaluate the success of your CRM strategy based on a number of key performance indicatorsABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Sara Wright

50Minutes.com

Management & Marketing

Customer Relationship Management: A powerful tool for attracting and retaining customers

Understand competitive forces and stay ahead of the competitionThis book is a practical and accessible guide to understanding and implementing Porter's five forces, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the five forces that affect profitability and analyze each force in depth in relation to your company • Analyze the intensity of the competition within an industry and how this affects your business • Increase or maintain your competitive advantage according to the analysis ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Porter's Five Forces: Understand competitive forces and stay ahead of the competition

Understand value stream mapping in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.
In an increasingly competitive business world, identifying the areas where your company is losing time and money can give you a vital edge. Value stream mapping is one of the most popular tools of lean management and is easy to apply to virtually any production process, allowing you to locate and eliminate sources of waste and streamline your operations.
In 50 minutes you will be able to:
•Understand the main principles behind value stream mapping and lean management
•Identify the key icons used in VSM and find out what they mean
•Draw up your own map of material and information flows and use it to identify sources of waste
ABOUT 50MINUTES.COM|MANAGEMENT AND MARKETING
The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Value Stream Mapping: Reduce waste and maximise efficiency

Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time. In 50 minutes you will be able to: • Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration. • Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact • Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your companyABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Greiner Growth Model: Anticipate crises and adapt to a changing business world

Measure and improve your company's performanceThis book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the different types of benchmarking and choose the best one for your company • Catch up with the competition by comparing their processes to your own and identifying the best practices • Use your results to make concrete improvements to your processes and procedures ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Benchmarking for Businesses: Measure and improve your company's performance

Anticipate and solve problems within your businessThis book is a practical and accessible guide to understanding and implementing the Ishikawa diagram, providing you with the essential information and saving time. In 50 minutes you will be able to: • Recognize the benefits of using the Ishikawa diagram for problem-solving and project management • Clearly identify the root causes of a problem through brainstorming session and categorizing them according to the 5 Ms • Use your findings to devise a concrete plan of action to tackle the underlying cause of the problemABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Ishikawa Diagram: Anticipate and solve problems within your business

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real lifeABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Marketing Mix: Master the 4 Ps of marketing

Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the five different levels of needs experienced by all humans • Adapt your marketing strategies to satisfy as many of those needs as possible • Turn your target market into loyal customers ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Maslow's Hierarchy of Needs: Gain vital insights into how to motivate people

The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.In 50 minutes you will be able to: • Analyze the activities in your business portfolio and identify the role they play in the business as a whole • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs • Identify the future market shares and growth to make sure you invest in the right activitiesABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management

The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time.In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goalsABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Game Theory: The art of thinking strategically

Understand Michael Porter's value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide.

The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market.
In 50 minutes you will be able to:
•Identify the nine functions that generate value within a business
•Analyse your company's activity to make the most of your competitive advantage
•Find areas for improvement and take concrete steps to maximise performance
ABOUT 50MINUTES.COM|MANAGEMENT AND MARKETING
The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Michael Porter's Value Chain: Unlock your company's competitive advantage

Boost quality and consistency in your business!This book is a practical and accessible guide to understanding and implementing the Six Sigma method, providing you with the essential information and saving time.In 50 minutes you will be able to: • Follow the DMAIC methodology to successfully implement the Six Sigma method in your company • Focus on the three most important factors: customers, employees and processes • Form a strategy that focuses on product quality improvement according to the expectations of your customersABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Six Sigma Method: Boost quality and consistency in your business

Innovate your way to success and push your business to the next level! This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time. In 50 minutes you will be able to: • Distinguish between the two different types of markets: 'red oceans' and 'blue oceans' • Use innovation to create your own market, where the opportunities for growth are endless • Attract new customers that weren't accessible until now ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant

Get the best out of your employees!This book is a practical and accessible guide to understanding and implementing Management by Objectives, providing you with the essential information and saving time.In 50 minutes you will be able to: • Work with employees to set clear objectives • Motivate your employees to reach their objectives • Boost performance and employee satisfaction in your companyABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Management by Objectives: Get the best out of your employees

Boost business performance, prepare for change and implement effective strategies
This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the 7 aspects of this dynamic model
• Realize how these aspects are interconnected and the impact this has on your business
• Use the 7S framework to implement new projects and changes into your business
ABOUT 50MINUTES.COM|Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

McKinsey 7S Framework: Boost business performance, prepare for change and implement effective strategies

Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to: • Determine the strengths, weaknesses, opportunities and threats of your business • Distinguish the factors that affect the internal functioning and external environment of your business • Develop a coherent strategy ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The SWOT Analysis: A key tool for developing your business strategy

Boost competence and efficiency in your company
This book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the theory behind the Peter Principle and how it can affect the performance of your company
• Identify the different levels of competence among your workers and learn how to recognize signs of incompetence
• Recognize the structure of promotions in your company and avoid inefficiency
ABOUT 50MINUTES.COM|Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Peter Principle: Say NO! to incompetence at work

Master time management and increase productivityThis book is a practical and accessible guide to understanding and implementing Parkinson's Law, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the three statements that Parkinson used to develop the law and assess whether they apply to your staff • Use Parkinson's formula to calculate the growth rate of your organization and analyze the rate compared to the workload • Avoid employing staff unnecessarily and learn how to better control the time they spend completing set tasks ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Parkinson's Law: Master time management and increase productivity

Plan your way to business successThis book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the 9 key steps you must follow when creating any business plan and what each step involves • Use your business plan to guide your new business or products, predict turnover and anticipate future challenges • Use your concrete business plan to grab the interest of investors and funding providers, using data and market research to convince them of the feasibility of your planABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Business Plan Checklist: Plan your way to business success

Understand Kaizen in no time! Find out everything you need to know about this innovative concept with this practical and accessible guide.In an increasingly competitive business world, companies must strive to constantly do better by boosting their productivity, optimising the quality of their products and services and eliminating waste and inefficiency. Kaizen, which was developed by the Japanese engineer Taiichi Ohno, widely considered to be the father of the Toyota Production System, is a continuous improvement process which allows companies to achieve all these goals and more. With its rapid results, minimal expense and almost universal applicability, Kaizen could be the tool you need to take your business to the next level.In 50 minutes you will be able to:• Understand what Kaizen is and why it works• Learn how to apply the key tools and methods in Kaizen• Master a range of related quality management approachesABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Management & Marketing - Bogserien

Management & Marketing - Bogserien

Management & Marketing-bøgerne i rækkefølge

Lyt når som helst, hvor som helst