20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski

Matt Swulinski is one of the best growth leaders in AI. He is currently Head of Growth at Viktor, the Accel-backed AI coworker. Previously, he was Head of Growth at Wispr Flow, where he was marketing hire #1 and built the growth function from pre-launch to millions of users. Matt also built the AI-powered marketing OS that automated 100 newsletter sponsorships a month and enabled a lean team to scale dramatically faster. Before Wispr Flow, Matt worked in growth at Superhuman. AGENDA: 00:00 Why SaaS Founders Should Steal the E-Commerce Growth Playbook 04:47 How Does PLG Change When AI Agents Become the Customer? 07:46 When Should an Early-Stage Founder Start Spending on Paid Growth? 10:36 How Do You Build the Tracking Stack to Know Whether Paid Is Working? 17:38 How Much Should You Spend on Creative—and How Do You Produce 500 Ads a Month? 23:10 How Long Should You Test Paid—and How Do You Scale Meta, Google and YouTube? 39:38 How Do You Build Referral, Paywall and AEO Loops That Compound? 49:46 How Do You Hire and Structure an AI-Native Growth Team? 1:04:27 Which Growth Channels Are Most Underrated—and Most Overrated? 1:09:28 How Do You Build an AI Operating System That Makes Your Work Compound?