If culture is the foundation of every successful brand, is your organisation fundamentally doomed? Does your organisation settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings? It doesn’t have to be like this. We speak to Mark Miller and Ted Vaughn, the cofounders of Historic Agency about their work as a brand strategy company that helps ambitious brands do more good. They believe in mediocrity's potential for greatness through understanding culture at all levels with methods like measuring it so you can understand how your organisation functions from top-down or bottom-up, or both. The Culture of a CompanyWe explore the concepts in their Book ‘Culture Built My Brand’. Discover ways to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture. Passionate about helping ambitious businesses do more good in their communities they love tackling tough problems like how best to measure culture or what actions can lead an organisation towards greatness with its customers at heart. What is Company Culture?Learn how your company culture can help you win more customers and turn them into super fans. Filled with practical steps and case study examples of culture at work, Mark and Ted share the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition. Useful LInks Historic Agency Culture Built my brand Patagonia Patagonia Daycare Nasa Pumpkin Carving Contest The Netflix Keeper Test ( It is a more positive than you think) Tidal High Fidelity Music Sharing service