When AI Needs Humans with Sonja Breuer

In this episode of The Chad & Cheese Podcast, hosts Chad Sowash and Joel Cheesman sit down with Sonja Breuer, Senior Vice President of HR at Hamra Enterprises a powerhouse franchise group operating over 200 locations across Wendy’s, Panera Bread, and Noodles & Company.💡 What You’ll Learn in This Episode:

The “Easy Button” for Hiring: How custom AI bots (including a talking Frosty named Sam) drastically reduced candidate ghosting and eliminated scheduling headaches for restaurant managers.

Slashing the Ad Budget: The secret behind leveraging evergreen ads and conversational tech to keep job board spending at a fraction of the budget.

Daily Pay as a Game Changer: Why instant access to wages has become Hamra’s secret weapon for recruitment (and how it saved one employee's prom night!).

Tech Meets Culture: Why Sonja—a self-proclaimed Gen X “human connection” person—believes automation doesn't replace empathy, but actually gives leaders the time to be more human.

What’s Next for AI in HR: A sneak peek at how Hamra is using AI for company-wide internal communication and video-driven recruitment.