Welcome to another episode of HANG WITH where Sweat Elite Founder Matt Fox hangs out with a professional athlete, coach or figure of the sport. This week Matt hangs out with Eric Floberg - professional film maker, 2:38 Boston Marathoner, father of 4. Eric Floberg Instagram: https://www.instagram.com/floberg.runs/ This podcast episode is sponsoted by Precision Fuel & Hydration - Sweat Elite's preferred race and training nutrition products. 15% discount: https://visit.pfandh.com/sweatelite-24 (auto-applies code to cart). Join us over at the Shareholders Club: https://www.sweatelite.co/shareholders/ Get a personalised strategy using their free Fuel & Hydration Planner: https://visit.pfandh.com/sweatelite-plan This podcast episode is sponsoted by Sweat Elite Coaching: https://www.sweatelitecoaching.com/ Topics: 00:00 Introduction to the Sweat Elite Podcast with Eric Floberg 01:09 Sponsor Spotlight: Precision Fuel and Hydration 02:14 Eric Floberg's Journey: From Filmmaker to Marathon Runner 04:04 The Early Days: Eric's Introduction to Running 06:14 Marathon Dreams: The Path to Boston 11:03 Sharing the Journey: The Birth of a YouTube Channel 16:31 The Impact of Sharing and the Challenges of Content Creation 25:48 Sweat Elite Announcements and Closing Thoughts 27:11 Planning and Producing YouTube Content 29:41 Finding the Right Content Rhythm 30:02 Evolving Content Strategy: From Workouts to Short Films 31:17 The Power of Storytelling in Running 31:47 Balancing Family Life, Running, and Content Creation 32:20 The Role of a Talented Team in Content Production 33:32 Sacrifices and Support: The Journey to Success 37:41 The Boston Marathon Experience: A Personal Best 41:15 Behind the Scenes of the Boston Marathon 43:57 Exploring Sponsorships and Brand Collaborations 53:10 Future Plans and Marathon Goals