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Lyt når som helst, hvor som helst 

Dave Clements

MacKenzie Bennett

Mike Dell

Blubrry’s official podcast where we talk about the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Insider

How long should a podcast episode be? And how much editing is really necessary?

There’s no magic number or one-size-fits-all answer. In this episode of Podcast Insider, Dave Clements, Mike Dell, and MacKenzie Bennett discuss podcast episode length, editing styles, audience expectations, and why podcasters may be better off focusing on their content instead of chasing an supposed “perfect” runtime.

The team shares their own preferences for short and long episodes and explains why the right length often comes down to a simple rule: talk for as long as you have something worthwhile to say. If a topic only needs 15 or 20 minutes, there’s no reason to stretch it to 30. Likewise, a compelling conversation may deserve considerably more time.

They also explore how much editing a podcast actually needs. Some shows benefit from detailed production, while others work well with a more natural, lightly edited approach. The key is deciding what fits your show, your available time, and what your audience expects.

In this episode, you’ll hear about:

 • Why there is no perfect podcast episode length

 • When a shorter episode may be better than stretching a topic

 • Heavy editing vs. light editing

 • How production style changes listener expectations

 • Asking your audience what they actually prefer

 • Why feedback from one listener shouldn’t necessarily dictate your entire strategy

 • Popular podcast editing tools including Adobe Audition, Reaper, Audacity, Descript, and Adobe Podcast

 • Using audio processing and media mastering to improve consistency

 • Why getting a good recording at the source makes editing much easier

 • How AI-assisted tools are beginning to change podcast editing and production

The biggest takeaway: don’t let perfection keep you from publishing. Podcasting, recording, and editing all involve a learning curve. Your process can improve with every episode, and what matters most is creating something your audience wants to keep listening to.

The episode also briefly touches on Apple HLS video availability for Blubrry customers and the growing opportunities for podcasters interested in video.

Thanks for Listening

Learn more and find additional podcasting resources at PodcastInsider.com, and visit the Blubrry Podcasting YouTube channel for more podcasting videos.

How Long Should a Podcast Episode Be? And Should You Edit? – PCI 484

Podcast burnout can happen for a lot of reasons: an overly ambitious schedule, too much production work, losing interest in a topic or simply trying to fit podcasting into an already busy life.

In this episode of Podcast Insider, MacKenzie Bennett, Mike Dell and Dave Clements talk about their own experiences with podcast burnout, abandoned shows and taking breaks. They discuss why burnout doesn’t always mean it’s time to quit — sometimes it means the format, schedule or expectations around your podcast need to change.

The team also shares ways to make podcasting more sustainable, including simplifying production, building breaks into your schedule, recording episodes ahead of time and giving yourself permission to experiment with your format.

In this episode:

 • Why podcasters burn out — even when they still enjoy podcasting

 • How overcommitting to a publishing schedule can make a show harder to sustain

 • Why new podcasters don’t need to do everything perfectly from episode one

 • When taking a hiatus can actually help your podcast

 • How changing your format, frequency or topic can bring new energy to a show

 • Why building vacations and seasonal breaks into your schedule can help

 • How recording ahead and scheduling episodes can reduce pressure

 • Why podcasters should create a workflow that works for their own life, not someone else’s

 • How Blubrry tools and support can help simplify the publishing process

There isn’t one perfect podcast schedule or production process. The most sustainable approach is the one that allows you to keep creating without turning your podcast into something you dread.

If you’re feeling burned out, taking a break, simplifying your process or changing things up might be exactly what your show needs.

Thanks for Listening

Learn more and find additional podcasting resources at PodcastInsider.com, and visit the Blubrry Podcasting YouTube channel for more podcasting videos.

Podcast Burnout: How to Keep Your Show Sustainable – PCI 483

Celebrity podcasts are everywhere — or at least, it can feel that way. But does having a built-in audience actually make someone a good podcaster?

In this episode of Podcast Insider, Dave Clements, MacKenzie Bennett and Mike Dell discuss the rise and influence of celebrity podcasts, why some make the transition to podcasting successfully while others struggle, and how these shows can shape expectations for new podcasters.

The conversation explores the popularity of celebrity interview shows, the teams and resources often working behind the scenes, and the advantage that comes with already having an established audience. But celebrity status doesn’t guarantee a successful show — interviewing, storytelling and creating something people want to return to still require skill.

They also look at the positive impact celebrities have had on podcasting by bringing new listeners into the medium and helping make podcasts more mainstream.

Most importantly, independent podcasters shouldn’t feel like they need to copy what celebrities are doing. Podcasting remains a place where original ideas can find an audience, and success doesn’t have to mean massive ad deals or millions of listeners.

In this episode:

 • Why fame gives celebrity podcasters a head start — but not a guarantee

 • What separates good celebrity podcasts from forgettable ones

 • Why interview podcasts have become so common

 • The resources celebrity shows have that independent podcasters often don’t

 • How celebrity podcasts have helped make podcasting mainstream

 • Why new podcasters shouldn’t expect instant monetization

 • How podcasting has become easier and more accessible

 • Why original ideas still matter more than following trends

 • What independent creators can learn from successful celebrity shows

Whether you’re inspired, annoyed or completely indifferent to celebrity podcasts, there’s one takeaway: use other shows for inspiration, but make something that’s your own.

Thanks for Listening

Learn more and find additional podcasting resources at PodcastInsider.com, and visit the Blubrry Podcasting YouTube channel for more podcasting videos.

Do Celebrity Podcasts Help or Hurt Podcasting? – PCI 482

How Do You Consume Podcasts?

Podcast consumption looks different for everyone—and it continues to change as audio, video and short-form content become more connected.

In this episode of Podcast Insider, Mike Dell, Dave Clements and MacKenzie Bennett share how they discover and consume podcasts. MacKenzie primarily listens through Apple Podcasts but often discovers new shows through social media. Dave has shifted from traditional podcast apps toward YouTube and audiobooks, while Mike maintains organized podcast playlists but also consumes much of his long-form content through YouTube.

The conversation explores how video can help podcasters become more discoverable, even when their audience ultimately prefers to listen. The team also discusses the value of short promotional clips, simple video workflows and experimenting with different formats without turning podcast production into a full-time job.

In This Episode

 • How podcast listening habits change over time

 • Why social media is becoming an important podcast discovery tool

 • The difference between how people discover and consume content

 • Why YouTube is increasingly part of the podcast ecosystem

 • Whether podcasters should create audio, video or both

 • Simple ways to create promotional video content

 • Why consistency and quality may matter more than publishing frequently

 • How podcasters can test new formats based on audience behavior

One key takeaway: podcasters should think like consumers. Experiment with audio, video and short-form content, pay attention to how your audience responds and focus your effort on the formats that work best for your show.

How do you consume podcasts? Do you listen through a podcast app, watch on YouTube or discover shows through TikTok, Instagram or another platform? Let us know.

Thanks for Listening

Learn more and find additional podcasting resources at PodcastInsider.com, and visit the Blubrry Podcasting YouTube channel for more podcasting videos.

How Do You Consume Podcasts – PCI 481

Podpage for Blubrry Podcasters

In this episode of Podcast Insider, Mike Dell is joined by Brenden Mulligan, founder of Podpage, to talk about Blubrry’s new Podpage integration and why having a dedicated podcast website still matters.

Blubrry hosting customers now have access to a free Podpage-powered podcast website, giving podcasters an easier way to create a professional home for their show without having to build or maintain a website from scratch.

Mike and Brenden discuss how the partnership came together, what happens to existing Blubrry podcast landing pages, and how podcasters can customize or upgrade their new sites.

They also dive into the bigger role podcast websites play in discoverability — from traditional SEO to the growing influence of AI search tools — and why having a clear, authoritative home for your podcast can help audiences and search platforms better understand your show.

In This Episode

 • Why Blubrry partnered with Podpage for podcast websites

 • What Blubrry hosting customers get with their Podpage-powered site

 • How existing podcast landing pages transition without breaking existing links

 • When Podpage may be a better fit than building a WordPress site

 • Why every podcast should have its own home on the web

 • How your podcast website can support SEO and AI-powered search

 • Why your official website should be connected to your podcast RSS feed

 • How Podping helps podcast websites update when new episodes are published

 • The challenges of RSS feeds, caching and episode update delays

 • How video podcasting, YouTube and HLS could change podcast publishing

 • Why video doesn’t have to be part of every podcast

 • Using Vid2Pod to turn existing video content into an audio podcast

Your Podcast’s Home on the Web

One of the biggest themes of the conversation is simple: your podcast should have a place online that you control.

Podcast apps, directories, YouTube and other platforms are important for distribution, but your own website gives listeners a reliable place to find your episodes, learn more about your show and connect with you.

For Blubrry hosting customers, that process is now much easier. Your Podpage-powered site is automatically connected to your podcast, and podcasters who want additional design and website features can claim their site and explore more customization options.

To view or manage your podcast website, log in to your Blubrry Dashboard, go to Manage Show and look for Landing Page.

Thanks for Listening

Whether you prefer a simple podcast website that works automatically or need a more customized web presence, the goal is the same: make it easy for people — and increasingly, search engines and AI tools — to find accurate information about your podcast.

Subscribe to Podcast Insider for more conversations about podcast hosting, publishing, technology, audience growth and the tools shaping the future of podcasting.

A Better Website Experience for Podcasters with Podpage – PCI 480

Hey everyone — quick update before we jump into today’s episode.

We’re currently taking a short break from recording new episodes of Podcast Insider as we spend some time reworking the show behind the scenes. We’re looking at everything from format to content to make sure we’re bringing you the most helpful and relevant podcasting insights possible.

We’ll be back with brand new episodes in May.

In the meantime, we’re revisiting some of our past episodes that are still incredibly relevant — like this one.

Thanks for sticking with us, and we’ll see you soon with what’s next for Podcast Insider.

Change can be scary — especially when your podcast format is “working well enough.” But doing the exact same thing every week can lead to burnout, stale content, and flat growth. In this episode of Podcast Insider, Mike and Dave dig into how to experiment with your show format without confusing your audience, tanking downloads, or losing the core of what makes your show work.

Whether you’re thinking about shorter episodes, new segments, rotating co-hosts, or even a full refresh down the road, this conversation walks through how to test changes in a thoughtful, data-informed way over time.

Today’s Hosts: Dave Clements and Mike Dell
Why Even Good Shows Need Format Experiments

If your show is “fine,” it can be tempting to leave it alone forever. But small experiments can:

 • Keep 
you • excited and creative as a host

 • Help new listeners understand your show faster

 • Make the content easier to binge and share

 • Reveal what parts of your format actually matter to listeners

Common worries podcasters have:

 • “If I change anything, people will unsubscribe.”

 • “My audience expects this exact structure.”

 • “I don’t have time to reinvent everything.”

Breaking down the difference between:

Tweaks • (small adjustments, low risk)

Experiments • (intentional tests with a goal)

Overhauls • (big changes that need more planning)

💡 Blubrry helps: Use your Blubrry stats to compare performance before and after changes—episode downloads, trends over a few weeks, and listener behavior over time.

Low-Risk Ways to Experiment With Your Format

You don’t have to flip your show upside down to “try something new.” Mike and Dave walk through small, manageable experiments you can test over a few episodes:

Structure Experiments

 • Move your main topic earlier so listeners get to the “good stuff” faster

 • Add a short recurring segment (news, wins, Q&A, recommendations)

 • Group related topics into a mini-series within your feed

Length & Pacing Experiments

 • Try a shorter, punchier episode every few weeks

 • Alternate between deep-dive episodes and quick tips

 • Tighten long intros or outros to get into the content sooner

Format Variations

 • Rotate between solo, co-hosted, and interview episodes

 • Test a “mailbag” or “listener questions” format occasionally

 • Try themed episodes (case studies, breakdowns, live coaching, etc.)

They also talk about running experiments in “seasons” or short runs so changes feel intentional, not random.

💡 Blubrry helps: Tag your episodes clearly in titles and descriptions (e.g., “Quick Tip,” “Deep Dive,” “Listener Q&A”) so you can see which experiment types attract more plays over time.

Bringing Your Audience Along for the Ride

Listeners are usually more flexible than podcasters think—as long as they’re not surprised in a bad way.

Communicate changes without sounding unsure or apologetic:

 • Explain 
why • you’re trying something new:

 • 

“We want to get to the main topic faster.”
“We’re testing shorter episodes for busy listeners.”

Set expectations and limits:

 

“We’re experimenting with this format for the next 3–4 episodes.”

Invite feedback directly:

 

Ask for emails, social DMs, or voicemails
Run a simple listener poll or survey

The power of framing:

Position changes as a perk (“We’re giving you more X”)
Make listeners feel included (“You’re helping shape how this show evolves.”)

💡 Blubrry helps: Link to your contact page, newsletter, or survey using Quicklinks so listeners always have an easy, one-click way to respond.

What to Track When You Change Your Format

Experimenting without paying attention to results is just guessing. We break down what to watch once you start testing new ideas:

Core metrics:

Overall downloads per episode over a few weeks
Trends (Is it steady, slightly up, or noticeably down?)
Are new format episodes in line with your usual performance?

Engagement signals:

Do you see more replies, reviews, or social shares?
Are listeners mentioning specific segments or changes they liked?
Do people reference the new format when they reach out?

Patterns over time:

Are certain experiment types performing consistently better?
Did a change cause confusion (e.g., more “what is this?” feedback)?

Don’t panic over one “weird” episode—look at patterns, not outliers.

💡 Blubrry helps: Use episode comparison tools and long-term stats trends to see how format changes affect performance across multiple episodes, not just one.

Knowing When to Roll Back vs. Commit

Not every experiment will be a hit—and that’s okay.

Roll it back if:

You’re getting clear negative feedback you can’t ignore
Downloads are dropping significantly and staying down
The new format is burning you out more than before

Tweak and keep testing if:

Feedback is mixed but curious (“I like this, but…”)
Performance is similar, but the show feels better to make
You see signs of new engagement from your core audience

Fully commit if:

Your audience responds positively and consistently
The show feels easier or more fun to produce
The format fits better with your long-term goals

Tell listeners when something worked:

“You all loved this new segment, so we’re making it a regular thing.”

Listener Takeaway

Experimenting with your format doesn’t mean starting from scratch—it means refining what already works and letting go of what doesn’t.

When you:

Change one thing at a time
Communicate clearly
Watch your data and listen to feedback

…you can evolve your show in a way that feels natural for both you and your listeners.

The best place for all Blubrry support is our ticket system. A ticket gives the whole team access vs. direct emails and calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call for a tech checkup with Mike (mike@blubrry.com).

(Re-run) Experimenting With Your Show Format Without Losing Listeners – PCI 479

Spring is a natural time to reset — and your podcast is no exception. If things have started to feel a little scattered, outdated, or harder to manage, you’re not alone. Most podcasts don’t struggle because of one major issue, but because of small things that quietly pile up over time. In this episode, we walk through how to “spring clean” your podcast — from refreshing your show details and fixing broken links to simplifying your workflow and setting yourself up for growth. These are practical, high-impact updates you can make right now to improve your listener experience, boost discoverability, and make your podcast easier (and more rewarding) to run.

Today’s Hosts: Mike Dell and Dave Clements

Why “Spring Cleaning” Matters

Most podcasts don’t fail because of one big issue — it’s small things stacking up

Over time:

Links break
Descriptions get outdated
Workflows get messy

Cleaning up improves:

Listener experience
Discoverability
Monetization readiness

What to Fix First (High-Impact Updates)

 Show Description & Episode Titles

Are they clear? Keyword-friendly?
Do they still reflect your show?

 Links & Calls-to-Action

Old websites, expired offers, missing links
CTA mismatch (asking for things you don’t actually offer anymore)

 Podcast Artwork

Does it still match your brand?
Is it readable at small sizes?

Clean Up Your Back Catalog

Older episodes still get discovered

Fix:

Broken links in show notes
Outdated intros (“coming soon” messages, etc.)

Consider:

Updating descriptions
Re-promoting strong older episodes

Workflow & Consistency Reset

Are you:

Scrambling every week?
Skipping steps?

Common issues:

No checklist
No repeatable process

Solutions:

Simple publishing checklist
Batch recording/editing
Clear timeline for each episode

Monetization Cleanup

Are you still promoting:

Old sponsors?
Dead affiliate links?

Are you not promoting:

Your own services?
Newsletter, community, products?

What to Remove

Long, outdated intros
Segments you don’t enjoy anymore
Overcomplicated formats

Key Takeaways

Small updates make a big difference.

You don’t need a full rebrand — fixing descriptions, links, and workflows can immediately improve your podcast.

Your back catalog still matters.

Older episodes continue to get discovered, so keeping them updated helps with long-term growth.

Consistency comes from systems, not motivation.

A clean, repeatable workflow makes publishing easier and reduces burnout.

Monetization starts with clarity.

Make sure your calls-to-action are current and actually lead somewhere meaningful.

If it’s not helping your show, remove it.

Outdated segments, long intros, and unnecessary steps only slow you down.

For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion.

Share your feedback at surveys.blubrry.com/podcastinsider.

Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

Spring Clean Your Podcast: What to Fix, Update, or Remove Right Now – PCI 478

Podcasting doesn’t stop at borders — and chances are, your audience doesn’t either.

In this replay of Podcast Insider, hosts Mike Dell and Dave Clements break down how podcasters can expand beyond their home country and reach listeners around the world. If you’ve ever wondered how to grow your show internationally, understand where your audience is coming from, or make your content more accessible globally — this episode is for you.

Whether you’re just getting started or already seeing downloads from other countries, going global isn’t about starting over — it’s about making smarter, more intentional decisions with the content you’re already creating.

 • 

Why your podcast likely already has a global audience
 • 

 • 

How international listeners can accelerate your growth
 • 

 • 

Simple ways to make your content more globally relevant
 • 

 • 

The role of transcripts in discoverability and accessibility
 • 

 • 

How to promote your podcast beyond your local market
 • 

 • 

Tools and strategies to understand where your listeners are tuning in from
 • 

🌎 Why Going Global Matters

Expanding your reach isn’t just about bigger numbers — it’s about better opportunities.

 • 

Connect with listeners from different cultures and perspectives
 • 

 • 

Open the door to international guests and collaborations
 • 

 • 

Increase your potential for sponsorships and partnerships
 • 

 • 

Build a stronger, more diverse community
 • 

Podcasting is inherently global — leaning into that can help your show grow faster and more sustainably.

🎯 Make Your Podcast Work Anywhere

You don’t need to change your show — just make it easier for more people to connect with it.

 • 

Keep language clear and avoid region-specific slang
 • 

 • 

Focus on topics that translate across cultures
 • 

 • 

Provide context when referencing local ideas or locations
 • 

 • 

Be mindful of time zones for releases and live events
 • 

Small adjustments can make a big difference in how your content resonates worldwide.

📝 Accessibility = Growth

If you want a global audience, accessibility is key.

 • 

Transcripts help non-native speakers follow along
 • 

 • 

They improve SEO and discoverability
 • 

 • 

They make translation into other languages possible
 • 

Making your content easier to consume is one of the fastest ways to expand your reach internationally.

🚀 Promote Beyond Your Home Country

Growth doesn’t stop at publishing — it expands with how you promote.

 • 

Submit your podcast to global directories
 • 

 • 

Use region-specific hashtags and communities
 • 

 • 

Share clips or quotes that can be translated
 • 

 • 

Collaborate with creators in other countries
 • 

The more visible your show is globally, the more opportunities you create.

🔑 The Takeaway

You don’t need a separate strategy to “go global.”

You just need to:

 • 

Understand where your audience already is
 • 

 • 

Remove friction for new listeners
 • 

 • 

Make your content accessible and relatable
 • 

Your next listener might not be in your city — or even your country. And that’s exactly where your growth can come from.

Going Global: Grow Your Podcast Beyond Borders (Replay) – PCI 477

Podcasting has its own language — and if you’re new to the space, it can feel like everyone already knows what all the terms mean. RSS feeds, hosting, CPM, downloads, distribution… it’s easy to get lost in the jargon. Blubrry breaks down some of the most common podcasting terms in plain English. Whether you’re just starting your show or looking to better understand how the podcasting ecosystem works, this episode will help make sense of the terminology that powers podcast publishing, distribution, and monetization.

Today’s Hosts: Mike Dell & MacKenzie Bennett
General Podcasting Terms
1. Basic Terms

The basic terms can be the hardest to understand. They seem basic, but when talking about your Podcast, clarity can make all the difference. 

Podcast – An episodic show (mostly delivered by RSS) • 

Interchangeable with the word show
 • 

Episode – An individual entry in your overall podcast • 

One episode is not a PODCAST or POD, it’s a podcast episode
 • 

Feed – When talking about a podcast, this is the RSS feed • 

Not to be confused with a show listing on an app or directory. “My Apple feed…”
YouTube Channel – NOT a feed, there are no feeds coming OUT of YouTube
 • 

Upload – In publishing episodes, you have to upload that episode to a podcast host • 

You do not UPLOAD to Apple Podcasts. Blubrry and other hosts do not upload to Apple. Apple PULLS your episode in via your RSS feed. They do not host the file, the file stays where it is and they LIST your episodes.
 • 

2. RSS Feed – Really Simple Syndication

An RSS feed is the distribution engine for a podcast.

It’s a file that contains the core information about your show, including:

Episode titles
Descriptions
Audio files
Artwork
Publish dates

Podcast apps like Apple Podcasts and Spotify read this feed and display the show inside their apps.

When a new episode is published, the RSS feed updates. Podcast apps check the feed and automatically pull in the new episode.

3. Podcast Hosting

Podcast hosting is where the media files for a podcast are stored.

When an episode is uploaded to a host such as Blubrry Podcasting, the platform:

Stores the audio file
Generates the RSS feed
Delivers the file when listeners press play

Podcast directories do not store the audio themselves. They simply read the RSS feed from the hosting platform.

Hosting is the foundation that makes podcast distribution possible.

4. Podcast Directories / Apps

Podcast directories are the platforms where listeners discover and play podcasts.

Examples include:

Apple Podcasts
Spotify
Amazon Music

These platforms do not host the podcast files. Instead, they pull the show information from the RSS feed and display it inside their apps.

Once a podcast is submitted to a directory, new episodes appear automatically whenever the RSS feed updates.

5. Downloads vs Listens

In podcasting, the primary measurement used for analytics is downloads.

A download occurs when a podcast app requests the audio file from the host.

This means the episode was delivered to a device. It does not necessarily mean the listener played the entire episode.

Downloads are the industry standard measurement used for podcast analytics and advertising reporting.

6. CPM

CPM stands for Cost Per Mille, which means cost per 1,000 downloads.

It is one of the most common pricing models used in podcast advertising.

Example:

$20 CPM
5,000 downloads

That would equal roughly $100 for that advertisement placement.

CPM helps advertisers estimate campaign costs and helps podcasters estimate potential ad revenue.

7. Pre-Roll, Mid-Roll, and Post-Roll

These terms describe where an advertisement appears within an episode.

Pre-roll: Ad plays at the beginning of the episode
Mid-roll: Ad appears in the middle of the episode
Post-roll: Ad plays near the end

Mid-roll placements are often the most valuable because listeners are already engaged with the episode.

8. Dynamic Ad Insertion

Dynamic Ad Insertion allows advertisements to be added to episodes automatically during playback.

Instead of permanently editing ads into the audio file, the ads are inserted when the episode is streamed or downloaded.

This allows:

Ads to change over time

Different ads to play for different listeners

Campaigns to run across older episodes

9. Episode Artwork

Episode artwork is an image attached to an individual podcast episode.

It can highlight:

A specific topic

A guest

A theme or series within the podcast

Episode artwork is optional but can make episodes more visually engaging across podcast apps and websites.

10. Podcast Landing Page

A podcast landing page is a simple webpage that displays podcast episodes and listening links in one place.

These pages typically include:

Podcast artwork
Episode list
Embedded players
Links to listen in podcast apps

They provide a shareable home for the podcast outside of podcast apps.

11. Publishing vs Distribution

Publishing refers to releasing an episode inside a podcast hosting platform.

Distribution is what happens afterward — when podcast apps detect the new episode in the RSS feed and display it for listeners.

Once a podcast is approved in directories, new episodes are distributed automatically when they are published.

The Big Takeaway

Podcasting terminology can feel complicated at first, but most of the concepts describe simple parts of the same system.

The basic process looks like this:

Upload an episode to a podcast host
The RSS feed updates
Podcast apps read the feed
Listeners receive the episode

Once these fundamentals are understood, the rest of podcasting terminology becomes much easier to navigate.

For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion.

Share your feedback at surveys.blubrry.com/podcastinsider.

Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

Podcasting 101: The Terms Every Podcaster Needs to Understand – PCI 476

Behind the scenes at a podcast hosting company, you start to notice patterns. Not just in downloads or dashboards — but in behavior, expectations, burnout, growth, and momentum. In this episode, we’re sharing what we consistently see across thousands of shows: why some podcasts quietly fade out, why others steadily grow, where creators get tripped up, and what actually builds longevity. This isn’t promotional — it’s observational. If you’ve ever wondered what separates the podcasts that last from the ones that stall, this conversation pulls back the curtain.

Today’s Hosts: Mike Dell, MacKenzie Bennett & Dave Clements

1. Why Shows Stop Publishing

Most podcasts don’t stop because of tech issues.

They stop because of:

Lack of a clear goal
Unrealistic expectations
Burnout (which is typically caused by the first two) 
Life getting busy

The shows that last usually have simple workflows and a clear purpose.

Consistency beats intensity every time.

2. Common Tech Mistakes

A lot of support questions come down to basics:

Confusion about distribution timing
Not understanding what hosting controls vs. directories
Small publishing setting errors

Podcasting has layers, and when you don’t understand how RSS and distribution work, it can feel chaotic.

A little foundational knowledge prevents a lot of stress.

3. Stats Misconceptions

We often see creators discouraged by their numbers.

Usually because they’re:

Comparing to unrealistic claims
Ignoring industry averages
Focusing on one episode instead of long-term trends

Healthy growth is often gradual.

Audience quality matters more than viral spikes.

4. Monetization Misunderstandings

Many podcasters assume monetization means ads.

Behind the scenes, we see missed opportunities like:

Not leveraging services or expertise
Undervaluing niche audiences
Waiting until they feel “big enough”

Monetization works best when it aligns naturally with your audience — not when it’s forced.

5. Growth Myths That Add Pressure

There’s pressure to:

Do video immediately
Be on every platform
Use every new tool

But the shows that grow sustainably usually:

Stay consistent
Serve a clear audience
Improve gradually

Growth comes from focus — not from doing everything.

The Big Pattern

Most podcast challenges come down to:

Unrealistic expectations
Over-complication
Comparison

And most solutions come down to:

Clarity
Consistency
Patience

For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion.

Share your feedback at surveys.blubrry.com/podcastinsider.

Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

What We See Behind the Scenes as a Podcast Hosting Company – PCI 475

🔍 Podcast SEO in 2026: How Listeners Find Your Show

Podcast SEO still matters in 2026, but it’s no longer about gaming algorithms. It’s about clarity, structure, and helping the right listeners find your content across search engines and podcast platforms like Apple Podcasts and Spotify.

In this episode of Podcast Insider, we break down what actually moves the needle when it comes to podcast discoverability.

🎧 Podcast SEO Basics (Quick Version)

Podcast SEO works because platforms rely on written context, not audio alone. That means:

 • Clear show and episode titles

 • Descriptive show notes

 • Clean, accurate RSS feeds

 • Transcripts when possible

Each episode should stand on its own as searchable content.

🧠 Keywords, Titles & Show Notes

 • Focus on real listener questions and topics

 • Use natural language, not keyword stuffing

 • Front-load clarity in episode titles

 • Use the first lines of show notes to explain the episode clearly

 • Break descriptions into short sections or bullets

📝 Transcripts & Your Website

 • Transcripts improve accessibility and search visibility

 • A dedicated podcast page gives you full SEO control

 • Fast load times, mobile-friendly design, and embedded players all help

📡 Platforms, Reviews & Promotion

 • Keep your RSS feed clean and up to date

 • Choose accurate categories

 • Encourage ratings, reviews, and shares

 • Repurpose episodes across blogs, email, and social media

📊 Keep Improving

 • Track downloads and listener behavior

 • Review which episodes get discovered most

 • Refresh older titles and descriptions when needed

Podcast SEO is ongoing—but small improvements add up.

For the best support, please use our Blubrry ticket system so our full team can help. Join the Blubrry Podcasting Facebook Group for general podcasting discussion.

Share your feedback at surveys.blubrry.com/podcastinsider.

Blubrry hosting customers can schedule a one-on-one tech checkup with Mike (mike@blubrry.com)

Podcast SEO in 2026: How Listeners Find Your Show – PCI 471

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