Experimenting With Your Show Format Without Losing Listeners – PCI 465Change can be scary — especially when your podcast format is “working well enough.” But doing the exact same thing every week can lead to burnout, stale content, and flat growth. In this episode of Podcast Insider, Mike and Dave dig into how to experiment with your show format without confusing your audience, tanking downloads, or losing the core of what makes your show work.
Whether you’re thinking about shorter episodes, new segments, rotating co-hosts, or even a full refresh down the road, this conversation walks through how to test changes in a thoughtful, data-informed way over time.
Today's Hosts: Dave Clements and Mike Dell
Why Even Good Shows Need Format Experiments
If your show is “fine,” it can be tempting to leave it alone forever. But small experiments can:
Keep you excited and creative as a host
Help new listeners understand your show faster
Make the content easier to binge and share
Reveal what parts of your format actually matter to listeners
Common worries podcasters have:
“If I change anything, people will unsubscribe.”
“My audience expects this exact structure.”
“I don’t have time to reinvent everything.”
Breaking down the difference between:
Tweaks (small adjustments, low risk)
Experiments (intentional tests with a goal)
Overhauls (big changes that need more planning)
💡 Blubrry helps: Use your Blubrry stats to compare performance before and after changes—episode downloads, trends over a few weeks, and listener behavior over time.
Low-Risk Ways to Experiment With Your Format
You don’t have to flip your show upside down to “try something new.” Mike and Dave walk through small, manageable experiments you can test over a few episodes:
Structure Experiments
Move your main topic earlier so listeners get to the “good stuff” faster
Add a short recurring segment (news, wins, Q&A, recommendations)
Group related topics into a mini-series within your feed
Length & Pacing Experiments
Try a shorter, punchier episode every few weeks
Alternate between deep-dive episodes and quick tips
Tighten long intros or outros to get into the content sooner
Format Variations
Rotate between solo, co-hosted, and interview episodes
Test a “mailbag” or “listener questions” format occasionally
Try themed episodes (case studies, breakdowns, live coaching, etc.)
They also talk about running experiments in “seasons” or short runs so changes feel intentional, not random.
💡 Blubrry helps: Tag your episodes clearly in titles and descriptions (e.g., “Quick Tip,” “Deep Dive,” “Listener Q&A”) so you can see which experiment types attract more plays over time.
Bringing Your Audience Along for the Ride
Listeners are usually more flexible than podcasters think—as long as they’re not surprised in a bad way.
Communicate changes without sounding unsure or apologetic:
Explain why you’re trying something new:
“We want to get to the main topic faster.”
“We’re testing shorter episodes for busy listeners.”
Set expectations and limits:
“We’re experimenting with this format for the next 3–4 episodes.”
Invite feedback directly:
Ask for emails, social DMs, or voicemails
Run a simple listener poll or survey
The power of framing:
Position changes as a perk (“We’re giving you more X”)
Make listeners feel included (“You’re helping shape how this show evolves.”)
💡 Blubrry helps: Link to your contact page, newsletter, or survey using Quicklinks so listeners always have an easy, one-click way to respond.
What to Track When You Change Your Format
Experimenting without paying attention to results is just guessing. We break down what to watch once you start testing new ideas:
Core metrics:
Overall downloads per episode over a few weeks
Trends (Is it steady, slightly up, or noticeably down?)
Are new format episodes in line with your usual performance?
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