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Mark Deal

Steve Stewart

Carrie Caulfield

Daniel Abendroth

Jennifer Longworth

Bryan Entzminger

Are you a Podcast Editor? Or trying to become one?

This is the show for Podcast Editors, by Podcast Editors. We mastermind topics with your peers, with industry leaders, and even have a little fun along the way.

Growing a business as a Podcast Editor is challenging. It can also be lonely. 

Follow or subscribe to the show, get involved in the Podcast Editors Club Facebook group, and stay in touch with the latest events and news through the newsletter at https://www.PodcastEditorAcademy.com/newsletter.

This podcast uses the following third-party services for analysis: 

OP3 - https://op3.dev/privacy

Podcast Editors Mastermind

The Podcast Editors Mastermind Show has entered a new season.

In this episode (which is #101, btw): Steve Stewart and Mark Deal lay out for you what’s new in Season 2.

We share what the show will be about, the benefits for all Podcast Editors everywhere, and how YOU can be involved!

Episode Notes: https://podcasteditorsmastermind.com/episode/whats-new-for-season-2-of-the-podcast-editors-mastermind-show 

 

This episode of the Podcast Editors Mastermind was edited by Steve Stewart. Why? Because it's been years since he has podcasted and needed to review his performance. #experiencepoints

This podcast uses the following third-party services for analysis: 

OP3 - https://op3.dev/privacy

What's New for Season 2 of the Podcast Editors Mastermind Show

Are you charging enough?

Do you charge more or less than your peers?

What can you do to earn more for your podcast editing efforts?

Find out as we reveal the rates and effective hourly rates being charged by indie podcasters just like you!

Episode Notes: https://podcasteditorsmastermind.com/episode/the-2024-podcast-editor-industry-survey-reveal- 
Key Discussion Points • Editors charged $199 USD for an average hour-long episode
 • They spent less time to complete the task, making their effective hourly average rate higher!
 • We also discuss which additional services seem to impact what editors charge for their audio editing projects

Links And Resources • Get the survey slides by signing up for the 
free Podcast Editor Academy newsletter • Receive special access and benefits by 
joining The Mastermind

Our Podcast Editor
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

Mentioned in this episode:

Learn how to manage dynamically inserted ads and content

You are reading a DYNAMICALLY inserted promo IN THE SHOW NOTES! Our media host, Captivate, allows us to CHANGE the promo added to the show notes when the audio promo changes in the episode.

Yes, the sentences you are reading right now were changed when the post roll ad was changed.

In a recent Office Hours call, we shared tips AND PITFALLS to watch out for when moving a client to a new media host - especially if they have ads in their episodes. Plus, more about using Captivate as a media host.

Join the Podcast Editor Academy to learn how professional Podcast Editors use Captivate, and more importantly what NOT to do, if you plan to help clients who migrate media hosts with dynamically inserted content.

Join now and you also get 1-on-1 coaching with Steve Stewart to figure out where to find your ideal podcast clients!

Podcast Editor Academy

This podcast uses the following third-party services for analysis: 

OP3 - https://op3.dev/privacy

The 2024 Podcast Editor Industry Survey REVEAL!!! 📊

The word for 2024 in podcasting was "CHANGE". We had the rise of AI, the increasing importance of video, and key industry leaders leaving their roles.

Podcast Editors Club members emphasized the need to sound natural and not scripted, navigate the complications of offering video editing, and the significance of knowing how to use dynamic ad insertion.

We particularly highlight the importance of staying adaptable and diversifying income streams to maintain staying power. Podcast Editors like you can enhance your value by offering SEO services, collateral for social media, and media host management. Most importantly, Podcast Editors need to effectively communicate the value of these services to their clients to ensure continued growth and success in the evolving podcasting landscape.
Key Discussion Points • Rise of AI tools and the significance of sounding natural
 • Importance of video components and challenges in video editing
 • Dynamic ad insertion as a valuable skill for editors
 • Staying adaptable and diversifying income streams
 • Effective communication of the value of additional services

Note: Ai was used to generate the basis of this episode summary.

Special thanks to Podcast Editors Club community members:

 • Joshua Liston
 • Roy Garcia
 • Sarah Decker
 • Matthew Bliss
 • Dave Jackson
 • Mike Wilkerson

Episode Notes: https://podcasteditorsmastermind.com/episode/whats-critical-for-a-podcast-in-2025 

Join the Podcast Editors Club newsletter for free:

https://PodcastEditorAcademy.com/newsletter

Mentioned in this episode:

The Podcast Editor Academy is open now!

Community. Support. Editing Courses. Copy/paste Sales Scripts.

These are just a few of the things available inside the Podcasts Editor Academy, which is open right now...

...and you know it's open right now because you're hearing my voice and THIS IS A DYNAMICALLY INSERTED PROMO (which we also teach inside the PEA)

Interested in learning more about the back end of podcasting?
Or how to help clients to make their shows better?
How to serve them better?

Join during this limited time.

Podcast Editor Academy

Learn how to manage dynamically inserted ads and content

You are reading a DYNAMICALLY inserted promo IN THE SHOW NOTES! Our media host, Captivate, allows us to CHANGE the promo added to the show notes when the audio promo changes in the episode.

Yes, the sentences you are reading right now were changed when the post roll ad was changed.

In a recent Office Hours call, we shared tips AND PITFALLS to watch out for when moving a client to a new media host - especially if they have ads in their episodes. Plus, more about using Captivate as a media host.

Join the Podcast Editor Academy to learn how professional Podcast Editors use Captivate, and more importantly what NOT to do, if you plan to help clients who migrate media hosts with dynamically inserted content.

Join now and you also get 1-on-1 coaching with Steve Stewart to figure out where to find your ideal podcast clients!

Podcast Editor Academy

This podcast uses the following third-party services for analysis: 

OP3 - https://op3.dev/privacy

What's CRITICAL for a Podcast in 2025?

What are the consequences of hiring the wrong client? What if you need to make money but don't have any good clients yet? Do you start with UpWork or Fiverr?

Ashley Dickerson-Ellison shares some great stories about leaving her teaching job when they moved overseas for a couple years. She starting her podcast editing business and did what many of us do: Offered services on UpWork.

Make sure you stay to the end for the story about the guy who interrupted her trip, then came back and asked if she had references. It's a horrible, but funny story I think we can all relate to.
Key Discussion Points • The cost of lower-value clients on commodity job websites
 • The mental shift from an employee to self-employed mindset
 • Building a personal brand with a podcast and website 
 • The importance of getting help

Episode Notes: https://podcasteditorsmastermind.com/episode/the-mental-health-of-hiring-the-wrong-client 
Our guest: Ashley Dickson-Ellison
Ashley Dickson-Ellison has been in the podcasting world since 2018 with the launch of Unabridged, a podcast about books. 

She has 17 years of working in education before transitioning to full time podcast work in 2021. 

Ashley founded and runs Unabridged Digital Media Solutions, LLC, where she supports podcast launches, offers podcast consultations and strategy support, and provides ongoing podcast management with a full suite of services for several partners. 

In her free time, you'll find Ashley exploring the world and spending time outside with her life partner and two daughters. Find her at https://www.ashleydicksonellison.com

Connect with Ashley:

https://www.ashleydicksonellison.com

Mentioned in this episode:

The Podcast Editor Academy is open now!

Community. Support. Editing Courses. Copy/paste Sales Scripts.

These are just a few of the things available inside the Podcasts Editor Academy, which is open right now...

...and you know it's open right now because you're hearing my voice and THIS IS A DYNAMICALLY INSERTED PROMO (which we also teach inside the PEA)

Interested in learning more about the back end of podcasting?
Or how to help clients to make their shows better?
How to serve them better?

Join during this limited time.

Podcast Editor Academy

Learn how to manage dynamically inserted ads and content

You are reading a DYNAMICALLY inserted promo IN THE SHOW NOTES! Our media host, Captivate, allows us to CHANGE the promo added to the show notes when the audio promo changes in the episode.

Yes, the sentences you are reading right now were changed when the post roll ad was changed.

In a recent Office Hours call, we shared tips AND PITFALLS to watch out for when moving a client to a new media host - especially if they have ads in their episodes. Plus, more about using Captivate as a media host.

Join the Podcast Editor Academy to learn how professional Podcast Editors use Captivate, and more importantly what NOT to do, if you plan to help clients who migrate media hosts with dynamically inserted content.

Join now and you also get 1-on-1 coaching with Steve Stewart to figure out where to find your ideal podcast clients!

Podcast Editor Academy

This podcast uses the following third-party services for analysis: 

OP3 - https://op3.dev/privacy

The Mental Health of Hiring the Wrong Client

You are a podcast editor, otherwise why are you listening to this show?

You wanna know how to make it as a podcast editor, whether professionally, or as a serious side hustle, or if you just want to get better at editing your own podcast.

If you're a Podcast Editor, Manager, or Producer...this is the show for you!

And since you're a Podcast Editor/Manager/Producer, I don't need to tell you how to follow this show in your favorite podcast app 😉.

However, to stay in touch with other information that can help Podcast Editors like you, subscribe for free to the https://www.PodcastEditorAcademy.com/newsletter.

We will see YOU on the other side of the mic!

This podcast uses the following third-party services for analysis: 

OP3 - https://op3.dev/privacy

Welcome to the Podcast Editors Mastermind Show Season 2!

What makes a podcast episode truly engaging - and keeps listeners coming back? The importance of maintaining a structured yet flexible format can’t be stressed enough by our guest, Wendy Wawrzyniak. 

Our discussion, no matter which way we turned, ended up landing on one form of consistency or another. Consistency not only enhances a listener’s enjoyment but can also promote sustainability and growth. 

Guess what: Consistency also benefits Podcast Editors like you too!
Key topics covered: • Why 
predictability in podcast formats • keeps audiences engaged and builds community
 • The 
role of podcast editors as managers and consultants • to improve show structure and format
Tips to streamline production • and make better podcasts

Key moments:
(00:00) "Podcast Consistency Over Structure"

(06:07) Keeping listeners engaged mid-episode

(07:20) Consistency: The way to earn Trust with an audience

(10:38) When a podcast changes their episode format

(12:37) Using a compelling clip as a “cold open”

(14:55) How consistency during recording benefits the Podcast Editor

(18:31) Insight on Directing a Podcast
About Wendy Wawrzyniak:
Wendy is an experienced educator, speaker, and consultant, specializing in AP History instruction and content creation strategies. As the founder of AP History Help, she provides online courses, tutoring, and resources to help students excel in AP History courses. 

With a background in virtual teaching and curriculum development, Wendy has also created The World is Your Classroom, where she has expanded her expertise to the podcasting world, speaking twice at Podfest and serving as an education consultant for conferences. 

She is now leveraging her experience to help podcasters improve their show structure, audience engagement, and presentation skills.

Find her at https://TheWorldisYourClassroom.net

Connect with Wendy on InstagramConnect with Wendy on FacebookConnect with Wendy on LinkedIn
Let's have some fun!Can you find the content edit points? • 
Send Steve an email • with the timestamp(s)
 • Want to watch the entire 32 minute, unedited video recording? 
Email Steve
Tools:
*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. Of course, we removed the phrases “Join us as we dive into”, “Uncover the secret behind” and “elevate your podcasting game” - because we also edit our copy!

Is Consistency More Important Than a Great Show Format?

They say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients?

The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering.

Paul Gowder has been harnessing the power of newsletters for years - and comes on the show to share strategies for converting listeners into email subscribers.

Learn how to repurpose past podcast episodes into valuable content that can drive traffic and increase engagement rates. Plus, explore how effective email lists can boost a podcast's reach and complement other marketing efforts, like social media and live streams.
Key Discussion Points • Why an email list is crucial for growth and how to effectively capture subscriber emails
 • The role of personalized welcome sequences and consistent content delivery to build and retain audience engagement
 • Repurposing podcast content in newsletters to continually drive traffic (and provide it as a service to your clients)!

Key moments:
(00:00) Paul’s 25+ Years of Growing a List

(06:11) Improving Email Welcome Sequences

(07:24) Converting Podcast Listeners to Subscribers

(10:22) Maximize Podcast Reach with Newsletters

(13:11) Engaging Personally via Newsletters

(19:18) Maximizing Newsletter Value

(26:10) Automated Subscriber Management Solutions
About Paul Gowder:
For over 25 years, Paul has been the driving force behind PowWows.com, the largest online community celebrating Native American culture, arts, and traditions. What started as a passion project has grown into a thriving hub, connecting millions of people with the beauty and spirit of Pow Wows.

Paul knows the power of community—because he built one of the most engaged online spaces in the world. His expertise in website development, content creation, social media, and email marketing has not only fueled the success of PowWows.com but also helped countless entrepreneurs grow their own online businesses.

A pioneer in live streaming, blogging, and podcasting, Paul brings the energy of Pow Wows directly to millions of viewers through his website and YouTube channel. With hundreds of Pow Wows visited across North America, he captures and shares the sights, sounds, and stories that make these gatherings so special.

But Paul isn’t just about building communities—he’s about empowering others to do the same. Through public speaking and consulting, he shares his hard-earned insights on navigating the highs and lows of running an online business.

Learn more from Paul at paulgowder.com/podcast

Tools:
*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

Podcast to Inbox: Building Effective Email Lists for our Clients, with Paul Gowder

Apple recently changed the way they display artwork in their Podcasts app.

This is important to note because there can be some negative consequences if you're not following a consistent process or even unaware, as Steve was, about adding artwork to each upload to your clients' media host.

Mathew Passy shares the benefits of having good Show artwork (for the entire podcast), and if there is any value in having Episodic artwork (for each episode).

Key Takeaways:

 • The Benefits of a good thumbnail
 • Using the headshots in Show artwork
 • What NOT to include in Show artwork
 • Are there benefits for using EPISODE artwork?
 • Getting into Apple's Featured section
 • How Apple displays Episode artwork (or not)
 • Uploaded Episode artwork doesn't change if rebranding a show
 • What about artwork for other reasons (chapters/sponsors)
 • Changing Show artwork periodically to highlight events, themes, etc.

BTW: We will also be releasing an episode soon about VIDEO thumbnails. Be sure you subscribe to our newsletter so you don't miss that one: https://www.PodcastEditorAcademy.com/newsletter

COACHING MOMENT:
The #1 reason RSS feeds stop updating is because the SHOW artwork is too large. When you take on a new editing client, be sure the specs of their SHOW artwork meets the same requirements posed by Apple:

https://podcasters.apple.com/support/896-artwork-requirements#shows

__________________________

About Mathew Passy:

Mathew has 15+ years of podcasting experience, starting with his first show at a NJ radio station. He spent 8 years as a podcast producer for The Wall Street Journal Radio Network and later founded ThePodcastConsultant.com, a successful podcast production and consulting agency, which he sold after 8 years. 

Currently, Mathew runs Custom Podcast Solutions, focusing on comprehensive podcast support. 

He also hosts Podcasting Tech and serves as a LibsynPro Customer Care Specialist at Libsyn.

Find him, and the cool NFT/beacons at https://conntap.com

Tools:
*Riverside.fm to record

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

*Captivate.fm for media hosting

We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate...

The Value (and Cost) of Episodic Artwork, with Mathew Passy

Do you know how crucial YouTube thumbnails are to the success of a video? Andrew Armstrong reveals strategies to craft video thumbnails that grab attention and make people click Play!

Discover how the first impression provided by thumbnails can make or break your client's video's success, functioning as a gateway to garner viewers’ interest. Andrew shares how to leverage YouTube's built-in A/B testing tool to identify the most effective designs that keep audiences engaged. 

The conversation also touches on how YouTube’s algorithm emphasizes search results based on watch time and audience behavior, shifting the focus from views to meaningful engagement.
Listeners will learn: • The fundamental role of thumbnails in stopping viewers’ scroll and encouraging video clicks
 • How A/B testing tools on YouTube can optimize a video’s performance through effective thumbnail design
 • The importance of analyzing watch time and audience behavior to refine thumbnail strategies for increased engagement

Key moments:
(00:00) "YouTube Thumbnails: What you need to know"

(03:18) Algorithm Reflects Audience Behavior

(07:28) Optimal Logo Placement Strategy

(10:07) Video Strategy: Success Elements

(14:14) Thumbnail Testing Strategy

(19:11) Assessing YouTube Channel Legitimacy

(22:57) Maximizing YouTube's Evergreen Potential
About Andrew Armstrong:
Andrew is a content creator, consultant, and storyteller passionate about helping individuals and businesses craft social media and digital content strategies. 

He leverages his many years as a full-time YouTuber, and as an industry Social Media Strategist, to help content creators and companies better understand the platforms they work on, the best practices that lead to success, and the behaviors of their audiences. 

His wife best describes him as "dangerously competent." For consultations, reach out to dawnforgedmedia@gmail.com

Tools:
*Captivate.fm for media hosting

We use Captivate to host the audio episodes. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

*Riverside.fm to record audio and video

We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.

*Castmagic.io for show notes

Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

Sponsored by the Podcast Editor Academy
This episode has been brought to you by Podcast Editor Academy. We help individuals like you start and grow a business editing and producing podcasts. Find out more at

YouTube Thumbnail Best Practices, with Andrew Armstrong

Has YouTube won the podcasting game? It sure seems like it.

A recent study by Coleman Insights and Amplifi Media shares the perception of what the public thinks a podcast is, where they are discovering new shows, and some surprising information about Spotify's place in the video podcast landscape.

BONUS: 

Steve shares "The Cost and ROI of YouTube videos" at the end. He gives real data behind a successful YouTube video that made $59,000 in ad revenue, and ideas for how you can speak to your potential client who wants to use YouTube to be successful.
Key Discussion Points • "What is a podcast" seems to be settled by consumers
 • Video isn't just a Gen-Z thing
 • YouTube still has room to grow
 • Podcast listening hits the road
 • Spotify is still an audio-first platform
 • Social media takes the lead
 • YouTube Premium adds complexity to monetization

Links And Resources • Full report video replay: 
State of Video Podcasting replay • Article: 
Why The Rise Of Video Podcasting Is Not Killing Audio • Pod Predictor: 
https://colemaninsights.com/podcasting/pod-predictor • Article by Sounds Profitable: 
The Impact Spotify’s Video Has on Publishers • Emma Sweet replay: 
YouTube's Algorythm
ABOUT JAY NACHLIS:
Jay joined Coleman Insights in 2017 after more than two decades of experience in the radio industry as a program director and on-air talent at stations covering a wide variety of formats in the United States. 

He has launched multiple successful brands, coached some of entertainment’s brightest talents, and authored a memoir of life in radio. Today, Jay leads podcast research initiatives at Coleman, developing custom solutions for clients to grow strong brands and develop great content by deeply understanding the perceptions and desires of their target audiences. 

Jay also co-authored “The New Rules Of Podcasting On YouTube,” a landmark 2023 study focused exclusively on video podcasting, and now "The State of Video Podcasting 2025” - as conducted by Coleman Insights and Amplifi Media
Tools:*Captivate.fm for media hosting
We use Captivate to host the audio episodes. Captivate offers amazing 

features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
*StreamYard to record audio and video
Jay and Steve went live using Riverside. Each person's track was recorded separately, and some video shorts were created with the click of a single button.

*Try StreamYard to see if it works as well for your live streams as it did for us.
*Descript to edit the interview for this podcast
For this episode we used...

The State of Video Podcasts? with Jay Nachlis

Work alongside us as we review our past year in business in part one of this planning session. 

In order to know where to go in the future, you have to understand where you've been, especially when you're an entrepreneur. We're doing our end of year goal planning sessions out loud with you. We start by reviewing our wins, losses, and themes of 2020, including the financial ones. What worked, what failed and why?

Grab the Podcast Editors Master Plan here for FREE by subscribing to our not-spammy newsletter. 

The next episode will focus on figuring out what to do with what you learned in 2020 so you can create goals for 2021.
Appearing in this episode:
Daniel Abendroth: https://rothmedia.audio | @rothmedia_audio

Jennifer Longworth: https://bourbonbarrelpodcasting.com | @KYPodcasting

Carrie Caulfield Arick: https://yayapodcasting.com | @carriearick

Bryan Entzminger: https://toptieraudio.com | @toptieraudio

This podcast uses the following third-party services for analysis: 

OP3 - https://op3.dev/privacy

The Podcast Editors Master Plan for 2021 Part 1— PEM018

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