Podcast Editors Mastermind

Facebook Ads for Your Clients’ Shows, with Megan ShieldsMegan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion. Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals. Takeaways • Facebook ads remain relevant with 3 billion monthly users • Advertising will always work if done correctly • The Meta tracking pixel is essential for measuring ad success • Understanding your cost per lead is vital for ad campaigns • Collaboration between podcast editors and ad managers enhances results Key moments: (00:00) The Relevance of Facebook Ads Today (09:31) Understanding Facebook Ads Myths (11:26) Strategies for Client Acquisition vs. Podcast Promotion (18:09) The Role of Meta Tracking Pixel (24:30) Setting Up and Budgeting for Ads (27:36) Content Types for Effective Ads (30:25) Maximizing ROI Beyond "Just" Podcast Promotion (42:43) Key Metrics to Monitor for Ad Success About Megan Shields: Megan is, as her husband calls her, a snow-plow of progress. Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media. After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born. Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads. Find Megan at ChimeHouseMedia.com ______________________________ Our Editor for this episode: Alejandro Ramierz Interested in talking with Alejandro about editing your show? Find him on LinkedIn. ______________________________ Tools we used:*Riverside.fm to RECORD & SHOW NOTES We used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! Mentioned in this episode: New, Events, and Tips in the Podcast Editor Industry Newsletter Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry Newsletter "What do you want for...

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The Three Buckets of Podcast Growth, with Adam SchaeubleAdam Schaeuble discusses the three buckets of podcast growth that we can share with our clients: 1. Effort-based marketing 2. Paid advertising 3. Organic discoverability We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results. Key takeaways: • The three buckets of podcast GROWTH • Effort-based marketing is often the LEAST effective for growth • Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships • Organic discoverability is CRUCIAL for attracting the right audience • Show names should be strategic and include relevant KEYWORDS for better searchability • Using a 72-hour promotion window can MAXIMIZE VISIBILITY • Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads • Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms • Rebranding can significantly impact download numbers and audience engagement Key moments: (03:04) The Three Buckets of Podcast Growth (05:50) Effort-Based Marketing Strategies (12:03) Paid Advertising Insights (21:50) Organic Discoverability and SEO Strategies About Adam Schaeuble: Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business. Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School. Find him at https://www.podcastingbusiness.school Our Editor This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. ______________________________ Tools we used:*Riverside.fm to RECORD We used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes. *Captivate.fm for our podcast MEDIA HOST We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!) *Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! ______________________________ Mentioned in this episode: New, Events, and Tips in the Podcast Editor Industry Newsletter Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter. Podcast Editor Industry Newsletter "What do you want for Christmas" Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirts This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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