Podcast Editors Mastermind

The Mental Health of Hiring the Wrong ClientWhat are the consequences of hiring the wrong client? What if you need to make money but don't have any good clients yet? Do you start with UpWork or Fiverr? Ashley Dickerson-Ellison shares some great stories about leaving her teaching job when they moved overseas for a couple years. She starting her podcast editing business and did what many of us do: Offered services on UpWork. Make sure you stay to the end for the story about the guy who interrupted her trip, then came back and asked if she had references. It's a horrible, but funny story I think we can all relate to. Key Discussion Points • The cost of lower-value clients on commodity job websites • The mental shift from an employee to self-employed mindset • Building a personal brand with a podcast and website • The importance of getting help Episode Notes: https://podcasteditorsmastermind.com/episode/the-mental-health-of-hiring-the-wrong-client Our guest: Ashley Dickson-Ellison Ashley Dickson-Ellison has been in the podcasting world since 2018 with the launch of Unabridged, a podcast about books. She has 17 years of working in education before transitioning to full time podcast work in 2021. Ashley founded and runs Unabridged Digital Media Solutions, LLC, where she supports podcast launches, offers podcast consultations and strategy support, and provides ongoing podcast management with a full suite of services for several partners. In her free time, you'll find Ashley exploring the world and spending time outside with her life partner and two daughters. Find her at https://www.ashleydicksonellison.com Connect with Ashley: https://www.ashleydicksonellison.com Mentioned in this episode: The Podcast Editor Academy is open now! Community. Support. Editing Courses. Copy/paste Sales Scripts. These are just a few of the things available inside the Podcasts Editor Academy, which is open right now... ...and you know it's open right now because you're hearing my voice and THIS IS A DYNAMICALLY INSERTED PROMO (which we also teach inside the PEA) Interested in learning more about the back end of podcasting? Or how to help clients to make their shows better? How to serve them better? Join during this limited time. Podcast Editor Academy Learn how to manage dynamically inserted ads and content You are reading a DYNAMICALLY inserted promo IN THE SHOW NOTES! Our media host, Captivate, allows us to CHANGE the promo added to the show notes when the audio promo changes in the episode. Yes, the sentences you are reading right now were changed when the post roll ad was changed. In a recent Office Hours call, we shared tips AND PITFALLS to watch out for when moving a client to a new media host - especially if they have ads in their episodes. Plus, more about using Captivate as a media host. Join the Podcast Editor Academy to learn how professional Podcast Editors use Captivate, and more importantly what NOT to do, if you plan to help clients who migrate media hosts with dynamically inserted content. Join now and you also get 1-on-1 coaching with Steve Stewart to figure out where to find your ideal podcast clients! Podcast Editor Academy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Podcast to Inbox: Building Effective Email Lists for our Clients, with Paul GowderThey say "The💰💰💰is in the list." Are you maximizing the potential of email lists and newsletters for your clients? The importance of capturing listeners' email addresses can't be underestimated! Personalized welcome sequences ensure engagement and retention that eventually turns into a super-fan who will participate in whatever your client is offering. Paul Gowder has been harnessing the power of newsletters for years - and comes on the show to share strategies for converting listeners into email subscribers. Learn how to repurpose past podcast episodes into valuable content that can drive traffic and increase engagement rates. Plus, explore how effective email lists can boost a podcast's reach and complement other marketing efforts, like social media and live streams. Key Discussion Points • Why an email list is crucial for growth and how to effectively capture subscriber emails • The role of personalized welcome sequences and consistent content delivery to build and retain audience engagement • Repurposing podcast content in newsletters to continually drive traffic (and provide it as a service to your clients)! Key moments: (00:00) Paul’s 25+ Years of Growing a List (06:11) Improving Email Welcome Sequences (07:24) Converting Podcast Listeners to Subscribers (10:22) Maximize Podcast Reach with Newsletters (13:11) Engaging Personally via Newsletters (19:18) Maximizing Newsletter Value (26:10) Automated Subscriber Management Solutions About Paul Gowder: For over 25 years, Paul has been the driving force behind PowWows.com, the largest online community celebrating Native American culture, arts, and traditions. What started as a passion project has grown into a thriving hub, connecting millions of people with the beauty and spirit of Pow Wows. Paul knows the power of community—because he built one of the most engaged online spaces in the world. His expertise in website development, content creation, social media, and email marketing has not only fueled the success of PowWows.com but also helped countless entrepreneurs grow their own online businesses. A pioneer in live streaming, blogging, and podcasting, Paul brings the energy of Pow Wows directly to millions of viewers through his website and YouTube channel. With hundreds of Pow Wows visited across North America, he captures and shares the sights, sounds, and stories that make these gatherings so special. But Paul isn’t just about building communities—he’s about empowering others to do the same. Through public speaking and consulting, he shares his hard-earned insights on navigating the highs and lows of running an online business. Learn more from Paul at paulgowder.com/podcast Tools: *Riverside.fm to record We used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan. *Castmagic.io for show notes Castmagic assisted in the crafting of this episode description. It probably saved me 30 minutes by giving me a summary to start with and a list of chapters (which helps with the body of the description). Click on the *link above to see how it works for yourself!

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