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CoinDesk

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.

Gen C

An in depth conversation with Raoul Pal from Consensus Miami. 

Sam sits down with Raoul Pal, founder of Real Vision, fresh off the main stage at Consensus Miami for a wide-ranging conversation about the most consequential moment in human history. They cover everything from why AI represents a fundamental shift in human civilization, to how crypto's $2.7 trillion market could hit $100 trillion within a decade, to why Raoul believes NFTs will ultimately become the fabric of our economic system. 

Links mentioned from the podcast: 
Raoul’s Twitter: https://x.com/RaoulGMI
Real Vision Website: https://www.realvision.com/

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Raoul Pal on the Most Extraordinary Moment Humanity Has Ever Lived Through

Unpacking the long-game philosophy of SDF's new CMO. 

Jason Karsh, the new CMO of Stellar Development Foundation, has built his career moving through some of tech and crypto's most formative companies, from Google to Coinbase to Block, and he's bringing his long-game philosophy to one of the industry's oldest and most quietly consequential blockchains. In this episode of Gen C, Sam sits down with Jason to talk about why crypto keeps leading with the wrong message, how Stellar went from $500M to $2B in real-world assets in a single year, and why a "get rich slow" approach might be the most radical marketing strategy in Web3. 

Links mentioned from the podcast: 
Jason’s Twitter: https://x.com/jasonkarsh
Stellar Development Foundation Website: https://stellar.org/

From our sponsor: 
Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale

Timestamps:
00:00 Unlocking Idle Assets
00:38 Meet Stellar Development Foundation CMO
02:26 From Google to Crypto
04:00 Crypto Branding Reality
07:46 SDF Focus and Timing
10:51 Making Stablecoins Click
13:02 One Voice Many Audiences
15:20 Get Rich Slow Marketing
19:04 Founders as Storytellers
22:19 RWA Growth on SDF
24:56 Stablecoins vs Tokenization
26:17 Next 100M Humans or Agents
28:05 Final Thoughts

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything

Bitcoin's origin story is the greatest unsolved mystery in financial history and the team behind Finding Satoshi spent years doing what dozens of others couldn't: actually closing in on an answer. 

In this episode of Gen C, Sam sits down with documentary director Tucker Tooley, investigative journalist Bill Cohen, and private investigator Tyler Maroney to break down a multi-year investigation rooted in real methodology — cryptographers whispering names, blockchain data analysis, and years of trust-building with the cypherpunk community. 

Links mentioned from the podcast: 
Finding Satoshi Trailer: https://www.youtube.com/watch?v=gVxAwomug08
Finding Satoshi Website: http://findingsatoshi.com

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Timestamps:
00:00 Who is Satoshi?
01:02 Meet The Filmmakers
02:30 Origin During Covid
03:26 Author, Bill Cohan and Private Investigator, Tyler Maroney Joins Quest
06:30 Bitcoin Roots And Cypherpunks
11:36 Explaining Bitcoin Simply
14:09 Narrowing The Suspects
15:42 Cryptographer Sources And Data
20:20 Why Some Refuse To Talk
23:34 NYT Article: Is Adam Back Satoshi? 
27:12 Final Takeaways

- Links mentioned from the podcast:

 
⁠Ryan's Twitter⁠ 

 ⁠Cronos Website⁠

- Follow us on Twitter: 

 
⁠⁠⁠⁠Sam Ewen⁠⁠⁠⁠, ⁠⁠⁠⁠CoinDesk⁠⁠⁠⁠

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Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale.

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Finding Satoshi: Did A New Documentary Finally Unmask Nakamoto?

Cronos Labs CEO, Ryan Wyatt, reveals the roadmap to fix the "bad taste" crypto left for Gen Z by trading technical jargon for a mobile-first investment engine

Ryan Wyatt, CEO of Cronos Labs, joins Gen C to reveal why the biggest disruption for blockchain is no longer in gaming, but in a multi-trillion dollar financial overhaul. Ryan breaks down the strategy behind building a mobile-first app that strips away crypto jargon to onboard the 90% of Gen Z who have been "screwed" by traditional economic promises. 

- Links mentioned from the podcast:

 
Ryan's Twitter 

 Cronos Website

- Follow us on Twitter: 

 
⁠⁠⁠Sam Ewen⁠⁠⁠, ⁠⁠⁠CoinDesk⁠

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To attend or for more information on Consensus Miami 2026, visit: https://consensus.coindesk.com/.

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

How Ryan Wyatt is Rebuilding the Investment Experience for the Gen Z Audience

Avalanche CBO, John Nahas, reveals the roadmap to solve the $100 trillion institutional distribution problem by trading general purpose blockchains for custom L1s.

John Nahas, Chief Business Officer of Avalanche, joins Gen C to reveal the roadmap for transforming global finance through custom tailored, sovereign L1 blockchains. John breaks down the industry's much-needed transition away from "one-size-fits-all" technology to solve the $100 trillion distribution problem for institutions like JP Morgan and Citi. He shares the strategy behind Avalanche becoming the invisible backbone for everything from FIFA collections to tokenized equity markets, delivering the institutional rails required to move beyond speculative hype into real world economic value.

- Links mentioned from the podcast:

 
John's Twitter 

 Avalanche Website

 Ava Labs Website

 
New York Times Article: "Crypto is Pointless" 

- Follow us on Twitter: 

 
⁠⁠Sam Ewen⁠⁠, ⁠⁠CoinDesk

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

John Nahas on Why One-Size-Fits-All Blockchains are Failing Global Institutions

Sam Ewen breaks down the absence of crypto from the 2026 Super Bowl, comparing today’s silence to the frenzy of 2022.

Sam Ewen asks the question: where are all the 2026 Super Bowl ads? He explores the mystery of why crypto’s biggest players are sitting on the sidelines of the world's largest advertising event, even as "AI hyperscalers" and consumer staples take over the broadcast. 

NOTE: Recorded prior to the Super Bowl airing and yes, Coinbase did run a Super Bowl.

- Follow us on Twitter: 

 
⁠Sam Ewen⁠, ⁠CoinDesk⁠

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Where Did All The Crypto Super Bowl Ads Go?

IOTA CMO, Karen O’Brien reveals the high-stakes roadmap to transform the $35 trillion global trade industry from archaic paper systems into a frictionless, blockchain-powered infrastructure.

Karen O’Brien, CMO of IOTA, breaks down why the industry is finally hitting a much-needed trust reset, trading short-term hype for the work of fixing global trade. O’Brien touches on how she’s helping solve the $35 trillion "paper and email" bottleneck to create an invisible backbone for global supply chains—a true blockchain for machines.

- Links mentioned from the podcast: 

 
Karen's Twitter 

 
IOTA Website

- Follow us on Twitter: 

 
Sam Ewen, CoinDesk

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

IOTA’s Karen O'Brien on The $35 Trillion Bet on Industrial Blockchain

From building Braintree to launching Blueprint, Bryan Johnson reveals how the systems architecture of FinTech and the philosophy of crypto are powering a new, autonomous roadmap to reverse human aging and operationalize immortality.

Founder and CEO of Blueprint and Don’t Die, Bryan Johnson, joins Gen C to discuss why the philosophy of crypto has the same mindset required to solve human aging. Bryan reveals how he is applying FinTech systems-thinking to the human body through "Autonomous Health" and bio-algorithms. We explore his journey to reverse his biological age and why the tech community is the primary driver of the next great evolution in human existence.

- Links mentioned from the podcast: 

 
Bryan's Twitter 

 
Blueprint Website

 
Don’t Die Website

- Follow us on Twitter: 

 
Sam Ewen, CoinDesk

- From our sponsor:

 
Check out CoinDesk's research report on KuCoin at: https://www.coindesk.com/research/kucoin-hits-record-market-share-as-2025-volumes-outpace-crypto-market

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Building Autonomous Health Systems in the Age of AI with Bryan Johnson

OpenSea, CMO, Adam Hollander reveals the high-stakes roadmap to transform the world’s leading NFT marketplace into a frictionless, universal hub for the entire onchain economy.

From flipping digital land to becoming CMO for OpenSea, Adam Hollander shares his vision for the future of digital ownership. After surviving the NFT boom and bust, OpenSea is staging a major comeback by broadening its scope to every digital asset through a complete platform rebuild. He outlines a roadmap to transform OpenSea from a simple marketplace into a universal interface for the entire on-chain economy, abstracting away backend complexity to serve as the primary gateway for all digital culture and trade.

- Links mentioned from the podcast:

 
Adams's Twitter 

 
OpenSea Website

-Follow us on Twitter: 

 
Sam Ewen, CoinDesk

- From our sponsor:

 Check out CoinDesk's research report on GoPlus Security at: https://www.coindesk.com/research/protocol-research-goplus-security

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

OpenSea’s Vision for a Unified Onchain Home with Adam Hollander

Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, reveals how Credible Neutrality and the convergence of AI agents and stablecoins are powering the next, decentralized wave of technological innovation.

Drawing on lessons from the early internet, Yorke Rhodes III, Co-Founder, Blockchain at Microsoft, explains why credible neutrality is vital to prevent the centralization of Web2 and emphasizes the urgent need for digital provenance in the age of synthetic media. He details how the convergence of AI agents and stablecoins creates instant liquidity and accelerates enterprise value, urging the industry to think bigger for the next generation.

- Links mentioned from the podcast: 

 
⁠Yorke's Twitter 

 
Microsoft Blockchain Website

-Follow us on Twitter:

 
⁠Sam Ewen⁠, ⁠CoinDesk⁠

-From our sponsors:

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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Finding Satoshi: Did A New Documentary Finally Unmask Nakamoto?

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