476: How to Pivot Quickly, with Steve Blank

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Episode
475 of 750
Længde
34M
Sprog
Engelsk
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Kategori
Økonomi & Business

Steve Blank: The Startup Owner's Manual Steve Blank is a Silicon Valley serial-entrepreneur and academician. He is recognized for developing the Customer Development methodology, which launched the Lean Startup movement. Steve is also the co-founder of E.piphany.

His Google Tech talk, The Secret History of Silicon Valley, offers a widely regarded insider's perspective on the emerging Silicon Valley's start-up innovation. He’s also published three books: The Four Steps to the Epiphany*, Not All Those Who Wander Are Lost, and The Startup Owner's Manual*.

In this conversation, Steve and I discuss the steps that leaders should take when making pivots. We explored the importance of creating a Minimal Viable Product or Minimum Viable Service, followed quickly with customer discovery, rapid testing, and refinement. Key Points What doesn’t kill me makes me stronger. -Friedrich Nietzsche To pivot quickly:

Create a MVP (Minimal Viable Product) or MVS (Minimum Viable Service). Conduct customer discovery: validate your idea by speaking with existing/potential customers about the new product/service. Do rapid testing: get your work into the hands of existing/potential customers quickly. Don’t try to get it perfect right out of the gate. Refine your offering: use fast feedback to make the product/service better.

Resources Mentioned

Seven Steps to Small Business Recovery The Virus Survival Strategy For Your Startup How To Keep Your Company Alive – Observe, Orient, Decide and Act Customer Discovery In the Time Of the Covid-19 Virus

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