Ryan Williams: The Influencer Economy
Ryan Williams is a media strategist, international speaker, and author of The Influencer Economy*. His work has been featured in Inc. Magazine, Huffington Post, Success Magazine, Social Media Examiner and USA Today.
Key Points
The Three Anchor Stories:
1. The Tearjerker story
2. The Authority Story
3. The Pay my Bills Story
• Leadership comes from storytelling
• The majority of us have great stories that we undervalue.
• Authenticity is having your actions match your words.
• Make your stories a conversation.
• In your stories, don’t discount your past successes.
Resources Mentioned
Making Ideas Happen • * by Scott Belsky
How to Win Friends and Influence People • * by Dale Carnegie
Made to Stick • * by Chip Heath and Dan Heath
The Brand Gap • * by Marty Neumeier
The Influencer Economy • * by Ryan Williams
Related Episodes
The Four Critical Stories Leaders Need for Influence, with David Hutchens • (episode 148)
Practical Storytelling That Isn’t Awkward, with David Hutchens • (episode 228)
Ignite Change Through Storytelling, with Nancy Duarte • (episode 268)
Executive Presence with Your Elevator Speech, with Tom Henschel • (episode 316)
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