Erin Meyer: The Culture Map
Erin Meyer, a professor at INSEAD, teaches us how to influence cross-culturally. Erin is the author of the bestselling book The Culture Map: Breaking Through the Invisible Boundaries of Global Business*.
Key Points
• It’s more helpful to know how cultures compare to one another on specific issues than it is to just describe a specific culture.
• Different cultures have signals that mean different things.
• Historically homogenous cultures tend to be less explicit in their communication styles, with much more communication implied.
• Americans tend to be very direct except when giving negative feedback, and many people from other cultures find this confusing.
• Remember to: be curious, be humble, listen before you speak, and learn before you teach.
Resources Mentioned
The Culture Map: Breaking Through the Invisible Boundaries of Global Business • * by Erin Meyer
The Country Mapping Tool • by Erin Meyer
The Personal Profile Tool • by Erin Meyer
Related Episodes
How Culture Affects Coaching • (episode 13)
How We Do Things Around Here for Results, with Kent Rhodes • (episode 144)
How to Work in Different Cultures, with Nathan Czubaj • (episode 166)
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