Book Summary of Blink by Malcolm Gladwell

About
“Blink” is author Malcolm Gladwell’s follow-up to the book that put him on the map — “The Tipping Point” — which was about how small ideas morphed into big trends. With his follow-up title, “Blink: The Power of Thinking Without Thinking”,Gladwell takes a more psychological approach towards his writing, with a focus on Rapid Cognition (quick thinking). A large part of the book is based on research about the “adaptive unconscious” — a part of the brain that helps us make good decisions without realizing that we’re even making them. In the book, Gladwell masterfully combines science and story to get us thinking about our lives from a new and different perspective.