Want to be more persuasive? There is a simple phrase or two you can add to any request that will increase the chances that almost anyone will do you the favor you ask. I’ll tell you what those phrases are. If you’ve been watching the Olympics, you’ve seen THE best athletes in the world competing against each other. So how do you get to be the best? And what separates the very best from the “pretty good?” Ashley Merryman, co-author of the book Top Dog: The Science of Winning and Losing (http://amzn.to/2CiopYU) reveals some fascinating stories and research that anyone can use to improve your chances of winning in whatever you choose to do. There isn’t a soul alive who hasn’t gotten an email or 2 (or thousands!) offering male enhancement pills, creams and lotions. The problem is, none of them work. And there is even a bigger problem with these fake potions. Listen to discover what it is. Are people becoming ruder? Sure seems that way to me. So where did this need to be “brutally honest” come from? Danny Wallace, author of the book F You Very Much (http://amzn.to/2HeCzxV) looks at the origins of this new lack of civility as well as what it is doing and how we can stop it. Learn more about your ad choices. Visit megaphone.fm/adchoices