Something You Should Know

Seth Godin on Creating Your Best Strategy & How Beer Changed the WorldWhy is the most popular pencil the # 2 pencil? What’s wrong with #1? And why are most pencils yellow? If you took an average pencil and drew one continuous line until there was no more pencil left – how long would that line be? This episode begins with some interesting intel on one the world’s most popular writing instruments. https://www.straightdope.com/21343238/how-come-you-see-2-pencils-but-no-1-pencils Seth Godin is one of those rare people who gets you thinking about things differently. Today, he joins me to help explain the importance of having a strategy – and how strategy is not the same thing as a plan or a goal. He has wonderful examples to illustrate how a great strategy can propel your success - including strategies from AirBnB, the inventors of the telephone and more. Seth Godin is author of 21 international bestselling books, he has given 5 TED talks and his latest book is This Is Strategy: Make Better Plans (https://amzn.to/4gbhZ14). Beer just may be the most important beverage in the history of the world – perhaps the universe! That’s what my guest Jonny Garrett believes and is going to explain. Beer has been made for thousands of years and by every civilization. It was the first alcoholic drink ever made and by all accounts it revolutionized the world in extraordinary ways. Yet beer is a delicate drink. Light, air and heat can ruin it in a matter of minutes. And many people store their beer all wrong. Jonny will help you correct all that. Jonny Garrett is an award-winning author, journalist, filmmaker and podcaster as well as the cofounder of the Craft Beer Channel on YouTube https://craftbeerchannel.com/. He is also author of the book The Meaning of Beer: One Man's Search for Purpose in His Pint (https://amzn.to/41cVtRg). Around the holidays, it can be very tempting to open new charge accounts because you can often get 10% off your first purchase. But there is a significant potential downside. Listen and I will tell you what it is. Source: Fred Rewey author of Winning The Cash Flow War https://amzn.to/49mH32Y PLEASE SUPPORT OUR SPONSORS!!! INDEED: Get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://Indeed.com/SOMETHING Support our show by saying you heard about Indeed on this podcast. Terms & conditions apply. AURA: Save on the perfect gift by visiting https://AuraFrames.com to get $35-off Aura’s best-selling Carver Mat frames by using promo code SOMETHING at checkout! SHOPIFY: Sign up for a $1 per-month trial period at https://Shopify.com/sysk . Go to SHOPIFY.com/sysk to grow your business – no matter what stage you’re in! MINT MOBILE: Cut your wireless bill to $15 a month at https://MintMobile.com/something! $45 upfront payment required (equivalent to $15/mo.). New customers on first 3 month plan only. Additional taxes, fees, & restrictions apply. HERS: Hers is changing women's healthcare by providing access to GLP-1 weekly injections with the same active ingredient as Ozempic and Wegovy, as well as oral medication kits. Start your free online visit today at https://forhers.com/sysk DELL: It's your last chance to snag Dell Technologies’ lowest prices of the year before the holidays! If you've been waiting for an AI-ready PC, this is their biggest sale of the year! Shop now at https://Dell.com/deals PROGRESSIVE: The Name Your Price tool from Progressive can help you save on car insurance! You just tell Progressive what you want to pay and get options within your budget. Try it today at https://Progressive.com Learn more about your ad choices. Visit megaphone.fm/adchoices

1015

48M

True Stories Behind the Greatest Christmas Songs & The Downside of Renewable EnergyHow good are you at predicting how things will turn out in your life? How often have you said, “If only I get this thing, I’ll be happy...” or “If I lose my job, it will be a disaster…” . Generally, these kinds of predictions are wrong. Things often turn out much differently than we think they will. This episode begins by looking at why that happens. https://drhappy.com.au/2010/11/14/happiness-is-balancing-the-past-the-present-and-the-future/ Did you know that Nat King Cole’s “The Christmas Song” was written on a hot summer day? Or that Brenda Lee was only 13 when she recorded “Rockin’ Around the Christmas Tree”? These are just a few of the things you will discover as you listen to my guest Annie Zaleski. She is an editor and music journalist who is author of the book This Is Christmas, Song by Song: The Stories Behind 100 Holiday Hits (https://amzn.to/3ZomPBn) Reducing our reliance on fossil fuels requires us to develop new sources of energy. While solar, wind, lithium batteries and other energy sources are often described as “clean” energy, they are not as clean as you might think. These alternative energies require metals and those metals must be mined and/or recycled – both of which which cause serious damage to the environment that you don’t often hear talked about. Joining me to explain why this should be a concern to every one is Vince Beiser. He is an award-winning journalist who has written for Wired, Harper’s, The Atlantic, and the New York Times and he is author of the book, Power Metal: The Race for the Resources That Will Shape the Future (https://amzn.to/3Vqw42v). People used to blink more than they do now. You see, when you watch screens like your computer monitor, TV or cellphone, you tend not to blink as much. And there are consequences to that. Listen as I explain the problem and what you can do to help your eyes - since you are likely not blinking enough. Source: Dr. Robert Latkany, author of The Dry Eye Remedy https://amzn.to/4ggSDi5 PLEASE SUPPORT OUR SPONSORS!!! INDEED: Get a $75 SPONSORED JOB CREDIT to get your jobs more visibility at https://Indeed.com/SOMETHING Support our show by saying you heard about Indeed on this podcast. Terms & conditions apply. AURA: Save on the perfect gift by visiting https://AuraFrames.com to get $35-off Aura’s best-selling Carver Mat frames by using promo code SOMETHING at checkout! SHOPIFY: Sign up for a $1 per-month trial period at https://Shopify.com/sysk . Go to SHOPIFY.com/sysk to grow your business – no matter what stage you’re in! MINT MOBILE: Cut your wireless bill to $15 a month at https://MintMobile.com/something! $45 upfront payment required (equivalent to $15/mo.). New customers on first 3 month plan only. Additional taxes, fees, & restrictions apply. HERS: Hers is changing women's healthcare by providing access to GLP-1 weekly injections with the same active ingredient as Ozempic and Wegovy, as well as oral medication kits. Start your free online visit today at https://forhers.com/sysk DELL: It's your last chance to snag Dell Technologies’ lowest prices of the year before the holidays! If you've been waiting for an AI-ready PC, this is their biggest sale of the year! Shop now at https://Dell.com/deals PROGRESSIVE: The Name Your Price tool from Progressive can help you save on car insurance! You just tell Progressive what you want to pay and get options within your budget. Try it today at https://Progressive.com Learn more about your ad choices. Visit megaphone.fm/adchoices

1016

48M

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