Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Unlevel the Playing Field: The Biggest Mindshift in PPC History

Længde
6T 12M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?

Your answers lie in automation layering.

In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.

Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.

© 2022 Modern Marketing Masters (Lydbog): 9781544523354

Release date

Lydbog: 26. maj 2022

Tags

    Andre kan også lide...

    1. How to Price Effectively: A Guide for Managers and Entrepreneurs Utpal Dholakia
    2. If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity Rob Adams
    3. Fearless Social Confidence Cameron Craig
    4. Boost Your Profits Bundle, 2 in 1 Bundle: Good Profit and Power Your Profits Gavin Miller
    5. Selling at Fairs: Tactics to Improve Your Sales at Events Jim Carsson
    6. Marketing in the Participation Age : A Guide to Motivating People to Join, Share, Take Part, Connect and Engage: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Daina Middleton
    7. F.T.I. - Failure To Implement: The 10 Principles of Phenomenal Performance Howard Partridge
    8. SCALE: A Successful Agent’s Guide to Leveling Up Their Real Estate Business David Greene
    9. Selling Beyond Your Own Style Jennifer Sedlock
    10. The Book of Business Awesome / The Book of Business UnAwesome: How Engaging Your Customers and Employees Can Make Your Business Thrive Scott Stratten
    11. Like Socks on a Rooster Mike Ficara
    12. Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization Marcia Yudkin
    13. Take Charge: The Skills That Drive Professional Success Norman Bacal
    14. Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause Christine Clifford
    15. How Product Managers Can Use Better Communication to Boost Sales: How Product Managers Can Use Communication Skills to Make Their Product a Success Dr. Jim Anderson
    16. Finding Your Crack In The Market: The Best Guide on How to Choose a Profitable Niche Market For Your Online Business Success C.N. Lionel
    17. Niche, Please Gerard Hall
    18. Next Level Nonprofit: Build A Dream Team + Increase Lasting Impact Dr. Chris Lambert
    19. Profitable Growth Strategy: 7 proven best practices from German companies Thomas Michael Hogg
    20. Byob: Build Your Own Business, Be Your Own Boss Brian Scudamore
    21. Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage Rodney Heisterberg
    22. Affiliate Marketing: How to Grow Your Affiliate Business From Zero to Super Fast (How to Build Your Affiliate Marketing Assets From Scratch) Duane McCormack
    23. The Business of Being the Best: Inside the World of Go-Getters and Game Changers Molly Fletcher
    24. Meetings: Fun & Exciting???: Yes! All kinds of meetings from a different perspective Patricia Fripp
    25. HEAD FOR LEADING, HEART FOR LOVING: LEVERAGING INFLUENCE, COMPASSION, AND RELATIONSHIPS TO ACHIEVE YOUR ORGANIZATIONAL GOALS Shaun A. Sullivan PHD
    26. The Power of Fifty Bits Bob Nease, , PhD
    27. The Datapreneurs: The Promise of AI and the Creators Building Our Future Bob Muglia
    28. Winning Habits: Getting Rid of a Loser’s Mentality Omar Johnson
    29. Better Focus: 7 simple and effective techniques to channel our effort and avoid distractions John Calio
    30. Ask Like an Auctioneer: How to Ask For More and Get It Dia Bondi
    31. Successful Black Entrepreneurs: Hidden Histories, Inspirational Stories, and Extraordinary Business Achievements Steven Rogers
    32. The Financial Freedom Mastery Course Garrett B. Gunderson
    33. The Empathy Advantage Alexia Moore
    34. The Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition Michael Feuer
    35. Adapt or Die: How to Create Innovation, Solve People Puzzles, and Win in Business Thomas H. Douglas
    36. The #ArtOfTwitter: A Twitter Guide with 114 Powerful Tips for Artists, Authors, Musicians, Writers, and Other Creative Professionals Daniel Parsons
    37. Successful Digital Product Business: The Essential Guide on Information Product Business Success. Discover How to Take Information Product Creation to the Next Level and Achieve Success! J.J. Gordon
    38. Make the Deal: Negotiating Mergers and Acquisitions Christopher S. Harrison
    39. Small List Big Results Barry Stevenson

    Vælg dit abonnement

    • Over 600.000 titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned
    • 1 konto

    • 20 timer/måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis
    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned
    • 1 konto

    • 100 timer/måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    149 kr. /måned
    • 1 konto

    • Ubegrænset adgang

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned
    • 2-6 konti

    • 100 timer/måned pr. konto

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    2 konti

    179 kr. /måned
    Start tilbuddet