The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds--and How You Can Too
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- 1T 53M
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- Engelsk
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Økonomi & Business
What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.
We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional too!
© 2021 Random House Audio (Lydbog): 9780593413364
Udgivelsesdato
Lydbog: 23. marts 2021
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