"The Science of Selling" by David Hoffeld is an insightful and practical guide that brings a scientific perspective to the art of selling. This audiobook summary provides a concise, easy-to-listen format that captures the key takeaways of Hoffeld's work, removing all unnecessary information to save you hours of reading time.

Hoffeld's book is grounded in psychology, neuroscience, and behavioral economics, offering sales professionals a fresh perspective on their craft. The summary outlines how emotions and cognitive biases influence decisions, and how salespeople can use this knowledge to their advantage. It covers various stages of the sales process, from attracting a prospect's attention to converting and closing deals.

Key aspects of the book include the power of effective communication, building trust and rapport, and the importance of framing and presenting information. Hoffeld also delves into the art of storytelling in sales, demonstrating how narratives can engage customers more effectively.

The audiobook summary highlights practical strategies for overcoming objections and closing deals, using stories and metaphors, and asking insightful questions to uncover prospects' needs and desires. It also touches upon the significance of understanding the buyer's decision-making process and adapting sales strategies accordingly.

This audiobook is ideal for those who have already read the original book, as it reinforces the most crucial lessons. And for those new to Hoffeld's ideas, this summary serves as an introduction to the practical information that can be applied in the realm of sales. Whether you are a seasoned sales professional or just starting, "The Science of Selling" audiobook summary offers valuable insights into making your sales approach more effective and grounded in scientific principles​

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Release date

Lydbog: 14. februar 2024