Minter Dialogue Episode #206 — This interview is with Simon Burridge, former CEO of Virgin Games, once the right hand man to Sir Richard Branson, and with a meaty history in agencies, notably at JWT. Simon is now CEO of Playzoola, a very new kind of gaming offer that is about to be launched. Find out more about that game as well as his take on what it takes to make great brands today, the role of personal branding for executives and the challenges for agencies in today’s multichannel world.

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