Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

1 Bedømmelse

5

Varighed
8T 10M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Perri, author of Escaping the Build Trap

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

© 2024 Ascent Audio (Lydbog): 9781663735423

Udgivelsesdato

Lydbog: 28. maj 2024

Andre kan også lide...

  1. Boundless: A New Mindset for Unlimited Business Success
    Boundless: A New Mindset for Unlimited Business Success Henry King
  2. Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future
    Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future Vijay Govindarajan
  3. Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies
    Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies Alan Weiss
  4. The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing (Management on the Cutting Edge)
    The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing (Management on the Cutting Edge) Daniel Aronson
  5. The Versatile Leader: The Confidence to Excel in Every Situation
    The Versatile Leader: The Confidence to Excel in Every Situation Msuega Tese
  6. HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company
    HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company Richard S. Ruback
  7. Your Company Is Your Castle: Proven Methods for Building a Resilient Business
    Your Company Is Your Castle: Proven Methods for Building a Resilient Business Sandeep Chennakeshu
  8. Book Yourself Solid for Coaches and Consultants: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling
    Book Yourself Solid for Coaches and Consultants: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling Michael Port
  9. Drive Your Destiny: Create a Vision for Your Life, Build Better Habits for Wealth and Health, and Unlock Your Inner Greatness
    Drive Your Destiny: Create a Vision for Your Life, Build Better Habits for Wealth and Health, and Unlock Your Inner Greatness Scott Allan
  10. Deploy Empathy: A Practical Guide to Interviewing Customers
    Deploy Empathy: A Practical Guide to Interviewing Customers Michele Hansen
  11. How to Win: Lessons in Success From the Front Line of Performance Psychology
    How to Win: Lessons in Success From the Front Line of Performance Psychology Dr Kate Hays
  12. The Lovable Leader: Build Great Teams with Trust, Respect, and Kindness
    The Lovable Leader: Build Great Teams with Trust, Respect, and Kindness Jeff Gibbard
  13. The Network Imperative: How to Survive and Grow in the Age of Digital Business Models
    The Network Imperative: How to Survive and Grow in the Age of Digital Business Models Barry Libert
  14. The CTO Playbook: A leadership book for people working with developers
    The CTO Playbook: A leadership book for people working with developers Robert Mejlerö
  15. Smooth Scaling: 20 Rituals to Build a Friction-Free Organization
    Smooth Scaling: 20 Rituals to Build a Friction-Free Organization Rob Bier
  16. Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together
    Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt
  17. HBR's 10 Must Reads on Change Management 2-Volume Collection
    HBR's 10 Must Reads on Change Management 2-Volume Collection Harvard Business Review
  18. It Depends: Writing on Technology Leadership 2012-2022
    It Depends: Writing on Technology Leadership 2012-2022 Kevin Goldsmith
  19. The Strategy Activation Playbook: A Practical Approach to Bringing Your Strategies to Life
    The Strategy Activation Playbook: A Practical Approach to Bringing Your Strategies to Life Aric Wood
  20. Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes
    Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes Jessica Kriegel
  21. Competitive Success: Building Winning Strategies with Corporate War Games
    Competitive Success: Building Winning Strategies with Corporate War Games Arjan Singh
  22. Skills for Career Success: Maximizing Your Potential at Work
    Skills for Career Success: Maximizing Your Potential at Work Elaine Biech
  23. Five Generations at Work: How We Win Together, For Good
    Five Generations at Work: How We Win Together, For Good Patrick Dunne
  24. Responsible Influence: Build the I in Team
    Responsible Influence: Build the I in Team Brian Smith PhD
  25. The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
    The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy Joey Reiman
  26. A Fine Line: How Design Strategies Are Shaping the Future of Business
    A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger
  27. Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win
    Smart Rivals: How Innovative Companies Play Games That Tech Giants Can't Win Feng Zhu
  28. Future Fit: How to stay relevant and competitive in the future of work
    Future Fit: How to stay relevant and competitive in the future of work Andrea Clarke
  29. The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results
    The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results Todd Caponi
  30. This Is Personal: The Art of Delivering the Right Email at the Right Time
    This Is Personal: The Art of Delivering the Right Email at the Right Time Brennan Dunn
  31. Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
    Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage Douglas B. Laney
  32. Stop Engaging Employees: Start Making Work More Human
    Stop Engaging Employees: Start Making Work More Human Eryc Eyl
  33. Hurry Up and Fail: How Success Rises from the Ashes of Failure
    Hurry Up and Fail: How Success Rises from the Ashes of Failure Dave Mason
  34. Play the Game: How to Win in Today’s Changing Environment
    Play the Game: How to Win in Today’s Changing Environment Adam Strong
  35. How to be Second: Being Second is a Destination, not a Stepping Stone
    How to be Second: Being Second is a Destination, not a Stepping Stone David Hartman Ph.D
  36. 555 Powerful Questions in Coaching, Mentoring and Leading at Work: The Art of Asking Powerful Questions to Unlock Potential, Improve Performance and Empower Others
    555 Powerful Questions in Coaching, Mentoring and Leading at Work: The Art of Asking Powerful Questions to Unlock Potential, Improve Performance and Empower Others Mauricio Vasquez
  37. The Next Economy MBA: Redesigning Business for the Benefit of All Life
    The Next Economy MBA: Redesigning Business for the Benefit of All Life Ryan Honeyman
  38. Peak Performance: How Denver's Peak Academy is saving millions of dollars, boosting morale and just maybe changing the world. (And how you can too!)
    Peak Performance: How Denver's Peak Academy is saving millions of dollars, boosting morale and just maybe changing the world. (And how you can too!) Brian Elms
  39. Selling The Intangible: Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business
    Selling The Intangible: Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business Meera Kothand
  40. You First : Inspire Your Team to Grow Up, Get Along and Get Stuff Done: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done
    You First : Inspire Your Team to Grow Up, Get Along and Get Stuff Done: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done Liane Davey
  41. Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence
    Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence Matt Mayberry
  42. Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe
    Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe Alessio Terzi
  43. How to Make Things Faster: Lessons in Performance from Technology and Everyday Life
    How to Make Things Faster: Lessons in Performance from Technology and Everyday Life Cary Millsap
  44. What Lights You Up?: Illuminate Your Path and Take the Next Big Step in Your Career
    What Lights You Up?: Illuminate Your Path and Take the Next Big Step in Your Career Mary Olson-Menzel
  45. The Mental Game: Winning the War Within Your Mind
    The Mental Game: Winning the War Within Your Mind Darrin Donnelly
  46. Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance
    Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance Paul Cherry
  47. For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition
    For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition Dan Hunter
  48. Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals
    Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals Brent Dykes
  49. The Tradeshow Chronicles: Everything you need to succeed at exhibitions in a unique novel
    The Tradeshow Chronicles: Everything you need to succeed at exhibitions in a unique novel Julien Rio
  50. The One-Hour Strategy: Building a Company of Strategic Thinkers
    The One-Hour Strategy: Building a Company of Strategic Thinkers Jeroen Kraaijenbrink
  51. How to Price Effectively: A Guide for Managers and Entrepreneurs
    How to Price Effectively: A Guide for Managers and Entrepreneurs Utpal Dholakia
  52. Another Way: Building Companies That Last…and Last…and Last
    Another Way: Building Companies That Last…and Last…and Last Dave Whorton
  53. Harvey Mackay's ABCs of Business Success
    Harvey Mackay's ABCs of Business Success Harvey Mackay
  54. Big Shoes to Fill: Stepping into a Leadership Role...Without Stepping in It
    Big Shoes to Fill: Stepping into a Leadership Role...Without Stepping in It Gavin Adams
  55. The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark
    The Strategy Legacy: How to Future-Proof a Business and Leave Your Mark Alex Brueckmann
  56. I Hate Job Interviews: Stop Stressing. Start Performing. Get the Job You Want.
    I Hate Job Interviews: Stop Stressing. Start Performing. Get the Job You Want. Sam Owens
  57. Effective Entrepreneurship: The 7 Key Habits & Principles of Elite Entrepreneurs
    Effective Entrepreneurship: The 7 Key Habits & Principles of Elite Entrepreneurs Walter Grant
  58. The Sales Contrarian: Opening the Minds of Salespeople and Sales Leaders for the Greater Good
    The Sales Contrarian: Opening the Minds of Salespeople and Sales Leaders for the Greater Good Steve Heroux
  59. Cultivate: The 6 Non-Negotiable Traits of a Winning Team
    Cultivate: The 6 Non-Negotiable Traits of a Winning Team Walter Bond
  60. The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace
    The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace Steve Cody
  61. The Resilient Founder: Lessons in Endurance from Startup Entrepreneurs
    The Resilient Founder: Lessons in Endurance from Startup Entrepreneurs Mahendra Ramsinghani
  62. Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage
    Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
  63. Choosing College: How to Make Better Learning Decisions Throughout Your Life
    Choosing College: How to Make Better Learning Decisions Throughout Your Life Michael B. Horn
  64. The CEO Playbook for Strategic Transformation: Four Factors That Will Make or Break Your Organization
    The CEO Playbook for Strategic Transformation: Four Factors That Will Make or Break Your Organization Scott A. Snell
  65. Iterate: Run a Fast, Flexible, Focused Management Team
    Iterate: Run a Fast, Flexible, Focused Management Team Ed Muzio
  66. The Battle for Investment Survival
    The Battle for Investment Survival G. M. Loeb
  67. The Effective Presenter: The Winning Formula for Business Presentations
    The Effective Presenter: The Winning Formula for Business Presentations Ryan J Warriner
  68. The Best of Radical Candor, Vol. 1: Get Stuff Done
    The Best of Radical Candor, Vol. 1: Get Stuff Done Kim Scott
  69. Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence
    Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence Rich Horwath
  70. Activating the Common Good: Reclaiming Control of Our Collective Well-Being
    Activating the Common Good: Reclaiming Control of Our Collective Well-Being Peter Block
  71. Your Book on Your Terms: The Most Efficient Way to Write, Publish, and Promote Your Nonfiction Book
    Your Book on Your Terms: The Most Efficient Way to Write, Publish, and Promote Your Nonfiction Book John Feldman
  72. Magnetiize: Stop the Chase. Understand the Change. Take Control of Your Future
    Magnetiize: Stop the Chase. Understand the Change. Take Control of Your Future John Sanei
  73. Nice Guys Finish Last and Other Workplace Lies: Successfully Navigating the Modern Workplace
    Nice Guys Finish Last and Other Workplace Lies: Successfully Navigating the Modern Workplace John Ruffa
  74. The Way of the Wall Street Warrior: Conquer the Corporate Game Using Tips, Tricks, and Smartcuts
    The Way of the Wall Street Warrior: Conquer the Corporate Game Using Tips, Tricks, and Smartcuts Dave Liu
  75. The Art of Negotiation – Mastering Persuasion in Business & Life: Proven Strategies to Win Deals, Influence Decisions, and Succeed in Any Situation
    The Art of Negotiation – Mastering Persuasion in Business & Life: Proven Strategies to Win Deals, Influence Decisions, and Succeed in Any Situation Issac Poe
  76. Optimizing Strategy For Results: A Structured Approach to Make Your Business Come Alive
    Optimizing Strategy For Results: A Structured Approach to Make Your Business Come Alive Ron Price
  77. Meaningful: The Story of Ideas That Fly
    Meaningful: The Story of Ideas That Fly Bernadette Jiwa
  78. Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
    Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Jeanne Bliss
  79. Space to Grow: Unlocking the Final Economic Frontier
    Space to Grow: Unlocking the Final Economic Frontier Brendan Rosseau
  80. Decision Intelligence: Transform Your Team and Organization with AI-Driven Decision-Making
    Decision Intelligence: Transform Your Team and Organization with AI-Driven Decision-Making Thorsten Heilig
  81. The Economics of Emotion: How to Build a Business Everyone Will Love
    The Economics of Emotion: How to Build a Business Everyone Will Love Kyle M.K.
  82. The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender
    The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender Helen Rothberg, PhD

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

159 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis