Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

4 Anmeldelser

3

Længde
6T 34M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter.

Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions.

Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence.

New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line.

© 2010 Ascent Audio (Lydbog): 9781596595491

Release date

Lydbog: 26. februar 2010

Andre kan også lide...

  1. Eat People: An Unapologetic Plan for Entrepreneurial Success Andy Kessler
  2. Making the Jump into Small Business Ownership David Nilssen
  3. Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business David Sitemen Garland
  4. The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business Carol Roth
  5. KaChing: How to Run an Online Business that Pays and Pays Joel Comm
  6. The Forty-Plus Entrepreneur: How to start a successful business in your 40's, 50's and Beyond Dr. Gary S. Goodman
  7. Email Marketing: Build a Massive Mailing List, Captivate and Engage Your Audience and Generate More Sales With Best Practices for Business Success Mark Robertson
  8. Negotiation Skills for Salespeople: Get What You Want at the Negotiating Table Made for Success
  9. Integration Marketing: How Small Businesses Become Big Businesses? and Big Businesses Become Empires Mark Joyner
  10. The Mesh: Why the Future of Business is Sharing Lisa Gansky
  11. Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart Sheryl O'Loughlin
  12. Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Jay Conrad Levinson
  13. The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility Gail Z. Martin
  14. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Chris Brogan
  15. Sales Success for the Rookie: How to Succeed at Sales Right from the Start Steve Lentini
  16. Why Women Buy: How to Sell to the World’s Largest Market Dawn Jones
  17. The Mirror Test: Is Your Business Really Breathing? Jeffrey W. Hayzlett
  18. Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Stephen Denny
  19. Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know Dave Lakhani
  20. Money on Demand: Making Millions with a Webinar Launch Steven Essa
  21. Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future Dan Schawbel
  22. Supercharged Selling: Action Guide, The Power to Be the Best Warren Greshes
  23. Gravitational Marketing: The Science of Attracting Customers Travis Miller
  24. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business Josh Bernoff
  25. Islands of Profit in a Sea Red Ink: Why 40% of Your Business is Unprofitable, and How to Fix It Jonathan L.S. Byrnes
  26. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Jeremy Goldman
  27. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Brian Halligan
  28. Online Business Promotion Made for Success
  29. The Inner Game of Selling: Discovering the Hidden Forces that Determine Your Success Ron Willingham
  30. And the Clients Went Wild: How Savvy Professionals Win All the Business They Want Maribeth Kuzmeski
  31. OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion Lucas Conley
  32. Overcoming Procrastination for Sales Professionals Made for Success
  33. Mission Entrepreneur: Applying Lessons from Military Life to Create Success in Business Start-Ups Jen Griswold
  34. Maximum Influence 2nd Edition: The 12 Universal Laws of Power Persuasion Kurt W. Mortensen
  35. Get Seen: Online Video Secrets to Building Your Business + URL Steve Garfield
  36. Investigative Selling System Omar Periu
  37. Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business Jay Conrad Levinson
  38. What Is Marketing and Sales?: Vital Tools to Market, Promote, and Sell Dr. Larry Iverson
  39. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel
  40. Startup: How To Create A Successful, Scalable, High-Growth Business From Scratch Greg Parker
  41. Speeches by Great Business Leaders SpeechWorks
  42. The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life Maribeth Kuzmeski

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet