Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

2 Anmeldelser

3

Længde
5T 43M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.

© 2019 Ascent Audio (Lydbog): 9781469074061

Release date

Lydbog: 14. maj 2019

Andre kan også lide...

  1. Blue Ocean Strategy W. Chan Kim
  2. Shoe Dog: A Memoir by the Creator of Nike Phil Knight
  3. Kochland: The Secret History of Koch Industries and Corporate Power in America Christopher Leonard
  4. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  5. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  6. Range: How Generalists Triumph in a Specialized World David Epstein
  7. Contagious: Why Things Catch On Jonah Berger
  8. DisneyWar James B. Stewart
  9. Bad Blood: Secrets and Lies in a Silicon Valley Startup John Carreyrou
  10. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  11. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  12. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  13. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
  14. Good to Great Jim Collins
  15. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  16. Alibaba: The House that Jack Ma Built Duncan Clark
  17. The Fourth Age: Smart Robots, Conscious Computers, and the Future of Humanity Byron Reese
  18. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  19. Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences John Edson
  20. The Latte Factor: Why You Don't Have to be Rich to Live Rich John David Mann
  21. Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose Jean Case
  22. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  23. Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand Steve Robinson
  24. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  25. The Risk-Driven Business Model: Four Questions That Will Define Your Company Karan Girotra
  26. The Responsible Company: What We've Learned From Patagonia's First 40 Years Yvon Chouinard
  27. Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
  28. Counter-Cola: A Multinational History of the Global Corporation Amanda Ciafone
  29. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  30. How the Mighty Fall Jim Collins
  31. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  32. The Technology Trap: Capital, Labor, and Power in the Age of Automation Carl Benedikt Frey
  33. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  34. The Pixar Touch: The Making of a Company David A. Price
  35. The Moment of Lift: How Empowering Women Changes the World Melinda French Gates
  36. Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Tony Saldanha
  37. The Warren Buffett Stock Portfolio: Warren Buffett's Stock Picks: When and Why He Is Investing in Them Mary Buffett
  38. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  39. Noise Daniel Kahneman
  40. Business Model You: A One-Page Method For Reinventing Your Career Timothy Clark
  41. Bedtime Stories for Managers: Farewell to Lofty Leadership. . . Welcome Engaging Management Henry Mintzberg
  42. The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth Amy C. Edmondson
  43. Everything is F*cked: A Book About Hope Mark Manson
  44. HBR's 10 Must Reads 2023: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Persuading the Unpersuadable" By Adam Grant) Francesca Gino

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Prøv gratis