Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis
Økonomi & Business
Employer brand has been “a thing” for more than 30 years.
According to LinkedIn (apply your own “grain of salt” rule here), there are 34,000 people who call themselves an employer brander, and 600,000 more who list employer branding as a skill.
There are dozens of agencies and scores of consultants in the US alone who specialize in employer branding.
So why does it feel like we’re all still fumbling around in the dark looking for a light switch?
Now, I have no issue with the idea that there are a million ways to do good employer branding, but without some kind of shared sense of “the basics,” it feels like each new generation of branders figure things out just in time to move onto their next function and fail to pass things down.
Heck, in some employer brand forum right now, there is someone with the title of “employer brand manager” asking, “how do you build an employer brand?” You don’t see recruiters asking, “hey, I just got this job: how do I recruit?”
So let’s set up some basic laws that can apply to your employer branding, regardless of your approach or school of thought.
Hence, the laws of employer branding.
© 2024 Employer Brand Labs (Lydbog): 9798882238444
Release date
Lydbog: 26. august 2024
Tags
Over 600.000 titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
For dig som vil prøve Mofibo.
1 konto
20 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Gem ubrugt tid
Ingen binding
For dig som lytter og læser ofte.
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som lytter og læser ubegrænset.
1 konto
Ubegrænset adgang
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
For dig som ønsker at dele historier med familien.
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
2 konti
179 kr. /månedDansk
Danmark