Storybrand Your Coaching Business: 12 Simple Strategies That Make Dream Clients Say Yes

Turn your marketing from a collection of tactics into a cohesive system that grows your business.

82% of coaching businesses fail within the first year. And it’s not because the coach lacks skill. They fail because potential clients can't understand what the coach does and how their life will improve after working together.

Using the proven StoryBrand framework, Kris Jones shows coaches, consultants, and service providers how to unify every part of their marketing around one clear story that attracts more of the right clients.

Kris Jones has spent more than 20 years in brand strategy and messaging, helping coaches build highly profitable businesses that are easy to grow. As one of the first StoryBrand Certified Guides, she has helped thousands of coaches apply this framework. Her clients have used the strategies in this book to close 95% of sales calls, raise their rates by 6X, and increase website conversions by 986%.

With a foreword and introduction from Donald Miller, creator of StoryBrand, this practical guide gives you a proven system that makes every part of your marketing work together, so you become the obvious choice for your ideal clients.

Through these ready-to-use strategies, you'll learn how to:

• Clarify the problem you solve and the transformation you deliver. • Explain what you do in a way people immediately understand. • Turn your website into your top salesperson. • Book more discovery calls and close them with confidence. • Create more consistent, predictable revenue.

You don't need a bigger audience, a louder personality, or a more complicated marketing plan. You need one clear story and simple strategies that help your business grow, so you can spend less time marketing and more time doing the work you love.

StoryBrand Your Coaching Business gives you the practical system to become the obvious choice for your ideal clients.

© 2026 HarperCollins Leadership (Lydbog): 9781400260638

Udgivelsesdato

Lydbog: 20. oktober 2026