Storybrand Your Coaching Business: 12 Simple Strategies That Make Dream Clients Say Yes

Turn your expertise into a single, simple story that attracts the right clients and moves them confidently toward a yes.

Surviving as a business coach shouldn't be that difficult, should it? All a good coach needs is ten paying clients who meet with them, one-on-one, once or twice each month. Once a coach gets ten one-on-one clients, all they need then is a short waitlist of clients who want to work with them, so if, let's say, 30% of their clients drop out, they can pick up three more off their waiting list.

So, if it should be easy to start and grow a coaching business, why do 82% of coaches fail to get their coaching businesses off the ground? That's right. 82% of people who try to start coaching businesses fail within the first year.

After more than two decades working in brand strategy and messaging, Kris Jones noticed a frustrating pattern. Coaches were getting real results for their clients, yet their websites, social posts, and sales conversations were doing the opposite of what they should. Instead of attracting the right people, they created confusion, hesitation, and silence. Now, in StoryBrand Your Coaching Business, Kris shares her secrets for coaches on how to:

• Book consistent discovery calls without paid ads • Build waitlists instead of chasing leads • Turn their websites into reliable sales tools • Grow from inconsistent months to predictable revenue

© 2026 HarperCollins Leadership (Lydbog): 9781400260638

Udgivelsesdato

Lydbog: 20. oktober 2026