Should America Be Run by … Trader Joe’s? (Update)

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Engelsk
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The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit.

SOURCES:Kirk DesErmia • , facilities manager in Seward, Alaska. Mark Gardiner • , journalist and author. Sheena Iyengar • , professor of business at Columbia Business School. Michael Roberto • , professor of management at Bryant University.

RESOURCES: • “ Trader Joe’s • ,” David Ager and Michael Roberto ( Harvard Business School Case, • 2014). • “ What Brands Are Actually Behind Trader Joe’s Snacks? • ,” Vince Dixon ( Eater, • 2017). Build a Brand Like Trader Joe’s • by Mark Gardiner (2012). • “ When Choice is Demotivating: Can One Desire Too Much of a Good Thing? • ,” Sheena Iyengar and Mark Lepper ( Journal of Personality and Social Psychology, • 2000). Unlocking Creativity, • by Michael Roberto (2019).

EXTRAS: • “ How Can This Possibly Be True? • ,” by Freakonomics Radio • (2016). • “ How to Save $1 Billion Without Even Trying • ,” by Freakonomics Radio • (2016).


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