690. It’s Show Business, Baby!Podcasting started as a niche-nerd pursuit. Now it’s a $9 billion industry. Is that a lot? The strange economics of this thing we do.
SOURCES:Jim Bankoff • , chairman and C.E.O. of Vox Media.
Ben Davis • , head of digital at WME.
Will Page • , former chief economist at Spotify and author of
Pivot • .
Jenna Weiss-Berman • , head of Paper Kite Audio and executive producer of
Good Hang with Amy Poehler • .
Jeanine Wright • , co-founder and C.E.O. of Liquid Studios (Inception Point AI).
RESOURCES: • "
U.S. AI infrastructure buildout is surpassing every prior investment in American history • ," by Cris Tolomia
(Quartz, • 2026).
• "
The AMP Accords • ,"
(Alliance for Measurement in Podcasting, • 2026).
• "
Owl & Co: Global Podcast Economy Grew 23% To $9.2 Billion In 2025. • "
(Inside Radio, • 2026).
• "
James Murdoch to Buy New York Magazine, Other Vox Assets for Around $300 Million • ," by Isabella Simonetti and Jessica Toonkel
(The Wall Street Journal, • 2026).
• "
Patreon Says Podcasters Earned $629 Million in 2025, Up 33%, as Platform's Biggest Content Category Keeps Growing • ," by Todd Spangler
(Variety, • 2026).
EXTRAS: • "
How to Think About A.I. • ," series by
Freakonomics Radio • (2023).
• "
How Spotify Saved the Music Industry (But Not Necessarily Musicians) • ," by
Freakonomics Radio • (2019).
• "
Our 100th Episode! • " by
Freakonomics Radio • (2012).
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