Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036
Cover for Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

7 Bedømmelse

3.6

Varighed
23T 11M
Sprog
Engelsk
Format
Kategori

Ungdomsbøger

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.

© 2016 Dreamscape Media (Lydbog): 9781666601817

Udgivelsesdato

Lydbog: 29. november 2016

Tags

    Andre kan også lide...

    1. These are the Plunderers: How Private Equity Runs—and Wrecks—America
      These are the Plunderers: How Private Equity Runs—and Wrecks—America Gretchen Morgenson
    2. Billionaire, Nerd, Saviour, King: The Hidden Truth About Bill Gates and His Power to Shape Our World
      Billionaire, Nerd, Saviour, King: The Hidden Truth About Bill Gates and His Power to Shape Our World Anupreeta Das
    3. Chaos Kings: How Wall Street Traders Make Billions in the New Age of Crisis
      Chaos Kings: How Wall Street Traders Make Billions in the New Age of Crisis Scott Patterson
    4. What’s the Matter with Delaware?: How the First State Has Favored the Rich, Powerful, and Criminal—and How It Costs Us All
      What’s the Matter with Delaware?: How the First State Has Favored the Rich, Powerful, and Criminal—and How It Costs Us All Hal Weitzman
    5. The Asylum: The Renegades Who Hijacked the World's Oil Market
      The Asylum: The Renegades Who Hijacked the World's Oil Market Leah McGrath Goodman
    6. Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer
      Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer William Knoedelseder
    7. Punishing Putin: Inside the Global Economic War to Bring Down Russia
      Punishing Putin: Inside the Global Economic War to Bring Down Russia Stephanie Baker
    8. The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
      The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness Steven Levy
    9. Once a Bitcoin Miner: Scandal and Turmoil in the Cryptocurrency Wild West
      Once a Bitcoin Miner: Scandal and Turmoil in the Cryptocurrency Wild West Ethan Lou
    10. Accountable: The Rise of Citizen Capitalism
      Accountable: The Rise of Citizen Capitalism Michael O'Leary
    11. Rebellion, Rascals, and Revenue: Tax Follies and Wisdom through the Ages
      Rebellion, Rascals, and Revenue: Tax Follies and Wisdom through the Ages Michael Keen
    12. The Inside Game: Bad Calls, Strange Moves, and What Baseball Behavior Teaches Us About Ourselves
      The Inside Game: Bad Calls, Strange Moves, and What Baseball Behavior Teaches Us About Ourselves Keith Law
    13. LIV and Let Die
      LIV and Let Die Alan Shipnuck
    14. A Banker's Journey: How Edmond J. Safra Built A Global Financial Empire
      A Banker's Journey: How Edmond J. Safra Built A Global Financial Empire Daniel Gross
    15. Seven Crashes: The Economic Crises That Shaped Globalization
      Seven Crashes: The Economic Crises That Shaped Globalization Harold James
    16. Invisible Trillions: How Financial Secrecy Is Imperiling Capitalism and Democracyand the Way to Renew Our Broken System
      Invisible Trillions: How Financial Secrecy Is Imperiling Capitalism and Democracyand the Way to Renew Our Broken System Raymond W. Baker
    17. The Golden Passport: Harvard Business School, the Limits of Capitalism, and the Moral Failure of the MBA Elite
      The Golden Passport: Harvard Business School, the Limits of Capitalism, and the Moral Failure of the MBA Elite Duff McDonald
    18. Moonshot: Inside Pfizer's Nine-Month Race to Make the Impossible Possible
      Moonshot: Inside Pfizer's Nine-Month Race to Make the Impossible Possible Dr. Albert Bourla
    19. The Inglorious Years: The Collapse of the Industrial Order and the Rise of Digital Society
      The Inglorious Years: The Collapse of the Industrial Order and the Rise of Digital Society Daniel Cohen
    20. American Default: The Untold Story of FDR, the Supreme Court, and the Battle over Gold
      American Default: The Untold Story of FDR, the Supreme Court, and the Battle over Gold Sebastian Edwards
    21. Fraud: An American History from Barnum to Madoff
      Fraud: An American History from Barnum to Madoff Edward J. Balleisen
    22. Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk
      Shocks, Crises, and False Alarms: How to Assess True Macroeconomic Risk Paul Swartz
    23. The Monkey and the Money : A history of capitalism
      The Monkey and the Money : A history of capitalism Kjell A. Nordström
    24. The Monopolists: Obsession, Fury, and the Scandal Behind the World's Favorite Board Game
      The Monopolists: Obsession, Fury, and the Scandal Behind the World's Favorite Board Game Mary Pilon
    25. An Empire of Wealth: The Epic History of American Economic Power
      An Empire of Wealth: The Epic History of American Economic Power John Steele Gordon
    26. Institution Building in Weak States: The Primacy of Local Politics
      Institution Building in Weak States: The Primacy of Local Politics Andrew Radin
    27. Iron Empires: Robber Barons, Railroads, and the Making of Modern America
      Iron Empires: Robber Barons, Railroads, and the Making of Modern America Michael Hiltzik
    28. Breakout Nations: In Pursuit of the Next Economic Miracles
      Breakout Nations: In Pursuit of the Next Economic Miracles Ruchir Sharma
    29. The American Experiment: Dialogues on a Dream
      The American Experiment: Dialogues on a Dream David M. Rubenstein
    30. Results: Getting Beyond Politics to Get Important Work Done
      Results: Getting Beyond Politics to Get Important Work Done Charlie Baker
    31. Forgotten Continent: The Battle for Latin America's Soul
      Forgotten Continent: The Battle for Latin America's Soul Michael Reid
    32. How Wealth Rules the World: Saving Our Communities and Freedoms from the Dictatorship of Property
      How Wealth Rules the World: Saving Our Communities and Freedoms from the Dictatorship of Property Ben G. Price
    33. The Story of Silver: How the White Metal  Shaped America and the Modern World
      The Story of Silver: How the White Metal Shaped America and the Modern World William L. Silber
    34. How China Escaped the Poverty Trap
      How China Escaped the Poverty Trap Yuen Yuen Ang
    35. Blood and Money: War, Slavery, Finance, and Empire
      Blood and Money: War, Slavery, Finance, and Empire David McNally
    36. The Petroleum Papers: Inside the Far-Right Conspiracy to Cover Up Climate Change
      The Petroleum Papers: Inside the Far-Right Conspiracy to Cover Up Climate Change Geoff Dembicki
    37. Capitalists, Arise!: End Economic Inequality, Grow the Middle Class, Heal the Nation
      Capitalists, Arise!: End Economic Inequality, Grow the Middle Class, Heal the Nation Peter Georgescu
    38. Pakistan's Pathway to the Bomb: Ambitions, Politics, and Rivalries
      Pakistan's Pathway to the Bomb: Ambitions, Politics, and Rivalries Mansoor Ahmed
    39. Andrew Carnegie
      Andrew Carnegie David Nasaw
    40. Power, Inc.: The Epic Rivalry between Big Business and Government—and the Reckoning That Lies Ahead
      Power, Inc.: The Epic Rivalry between Big Business and Government—and the Reckoning That Lies Ahead David Rothkopf
    41. The Once and Future Worker: A Vision for the Renewal of Work in America
      The Once and Future Worker: A Vision for the Renewal of Work in America Oren Cass
    42. The Myth of Chinese Capitalism: The Worker, the Factory, and the Future of the World
      The Myth of Chinese Capitalism: The Worker, the Factory, and the Future of the World Dexter Roberts
    43. Permacrisis: A Plan to Fix a Fractured World
      Permacrisis: A Plan to Fix a Fractured World Gordon Brown
    44. Rivals: How the Power Struggle between China, India, and Japan Will Shape Our Next Decade
      Rivals: How the Power Struggle between China, India, and Japan Will Shape Our Next Decade Bill Emmott

    Vælg dit abonnement

    • Over 1 million titler

    • Download og nyd titler offline

    • Eksklusive titler + Mofibo Originals

    • Børnevenligt miljø (Kids Mode)

    • Det er nemt at opsige når som helst

    Den mest populære

    Premium

    For dig som lytter og læser ofte.

    129 kr. /måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Unlimited

    For dig som lytter og læser ubegrænset.

    159 kr. /måned

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Start tilbuddet

    Family

    For dig som ønsker at dele historier med familien.

    Fra 179 kr. /måned

    • Fri lytning til podcasts

    • Kun 39 kr. pr. ekstra konto

    • Ingen binding

    Dig + 1 familiemedlem2 konti

    179 kr. /måned

    Start tilbuddet

    Flex

    For dig som vil prøve Mofibo.

    89 kr. /måned

    • Gem op til 100 ubrugte timer

    • Eksklusivt indhold hver uge

    • Fri lytning til podcasts

    • Ingen binding

    Prøv gratis